Foursquare

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Foursquare

  1. 1. By Y.SRINIVAS
  2. 2. TAGLINE
  3. 3. What is
  4. 4. Launched - March 11, 2009 Headquarters - New York City, New York , USA Users - 33 million Area served - Worldwide Employees - approx. 100 Website - foursquare.com Type of site - Social Networking Available in - English, German, French, Indonesian, Italian, Korean, Portuguese , Russian, etc
  5. 5. Dennis Crowley Co-Founder, CEO Born June 19, 1976 American Internet entrepreneur Naveen Selvadurai Co-Founder Born January 27,1982 American Internet entrepreneur
  6. 6. How does it work? Visit foursquare website : www.foursquare.com
  7. 7. Fill an online form to join and get a free account
  8. 8. Download the foursquare app for your mobile and search for the places you want to visit
  9. 9. Platforms
  10. 10. CHECK-IN  Users "check in" at venues using the foursquare application by selecting from a list of venues the application locates nearby.  Users can choose to have their check-ins posted on their accounts on Twitter and Facebook.
  11. 11. FEATURES Scoring Badges Mayorship Specials Brands
  12. 12. Integration • Foursquare integrates with Twitter and Facebook platforms • Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
  13. 13. SWOT ANALYSIS STRENGTHS      Cost advantage Effective communication Innovation Online growth Unique products WEAKNESSES  Weak management team  Weak monetization / revenue model  Web client service is poor OPPORTUNITIES  Emerging markets & expansion abroad  Innovation  Product and services expansion  VC investments & funding THREATS  Competition  Product substitution  Private life protection
  14. 14. Visitors by Country
  15. 15. ANY QUERIES ?

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