Yento Reach & Touch Value Proposition jan 2011
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Yento Reach & Touch Value Proposition jan 2011

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Yento!, the new digital platform for Publishers and Advertisers via e-mail targetting and optimization for lead generation, customer acquisition and interaction. Yento! connects advertisers and ...

Yento!, the new digital platform for Publishers and Advertisers via e-mail targetting and optimization for lead generation, customer acquisition and interaction. Yento! connects advertisers and consumers though trusted media brands and the data expertise of WDM Belgium, offering the possibility to start a dialogue and to continue conversation.

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Yento Reach & Touch Value Proposition jan 2011 Yento Reach & Touch Value Proposition jan 2011 Presentation Transcript

  • REACH OUT & TOUCH
  • AGENDA1. Yento!, a new matchmaker in town2. Answer to strategic questions3. Yento! Reach4. Yento! Touch5. Roadmap REACH OUT & TOUCH
  • 3Yento!, a new matchmakerYento!, the digital platform forPublishers and Advertisers via e-mail targetting and optimization ‣ Part of Bisnode Internationalfor lead generation, customer Data Groupacquisition and interaction. ‣ Capitalizing on brandYento! offers you the opportunity connection between media andto start a dialogue (Yento! their audiencesREACH) and to continue the ‣ Real time online selectionsconversation to fortify based on relevance-algorithmsrelationships (Yento! TOUCH). and monitoringOur values: Personal, Relevant ‣ Technical roadmap in line withand Respectful changing digital landscape and geographical scalabilty REACH OUT & TOUCH
  • 4Yento! Reach vsYento!TouchYento! Reach enables you Yento! Touch helps you toto reach a large and high establish a trusted, on-profiled going relationship withaudience via trusted media. your core audience through digital media. TheYento! helps to increase intelligent Yento Touch!return on media platform and marketing dashboard identifies your most relevant prospects and consumers. Yento! helps to increase REACH OUT & TOUCH
  • 5Answers to strategicReaching the right ‣ How can we start an intelligent communication andaudience via trusted media conversation with a consumer?brands. Effectively,transparant and permission ‣ How can we follow/monitor this conversation?based! ‣ How to build business‣ How to create highest relevancy intelligence? for the consumer/receiver? ‣ And how to capture the above in‣ How to optimize recency, one single solution? frequency and monetary value?‣ How to optimize return on budget? REACH OUT & TOUCH
  • Yento! Reach ch withers t in touonsum Ge 2,5 m illion c REACH OUT & TOUCH
  • 73. Yento! ReachYento! REACH will give ‣ Selection criteria such as socio- demo data, end user lifestyle,e-marketing a new impuls: brand affinity budget, etc.‣ Easily select, and individually ensures the perfect match reach, high profiled audiences between message and consumers!‣ 2,5 million consumers within reach ‣ Yento! Reach algorithm based upon contact-recency,‣ Supported by trusted media communication-frequency and brands end-user interactivity‣ High acceptance towards ‣ Boosting both relevance to the dedicated mails will avoid spam consumer and performance to perception the advertiser! REACH OUT & TOUCH
  • 8Powered by trusted REACH OUT & TOUCH
  • 9Yento! LIVE selector tool Easy-to-Use selection process • Simple registration and log in • Advanced selector tool with real time selections and ‘my selection’ functionality • One solution for selections orders, invoicing and tracking • Campaign dashboard & reporting REACH OUT & TOUCH
  • 10Selector Tool
  • 11E-mail templateThe Yento! Reachtemplate is optimised tofeature your messagewhile recipient feels thecomfort of his trustedmedia brand.‣ transparant communication‣ automatic opt-out procedure‣ compliant with privacy rules REACH OUT & TOUCH
  • 12Exampl REACH OUT & TOUCH
  • 13Key features and benefits Yento! Send your algorithm ensures message via Full reporting youtrusted media dashboards not to spam &brands (opt in) predictsLargest contact Browse & target Relevance Bonus database in LIVE trough for every Belgium Yento! Click-Trough (2,5 million) selector tool REACH OUT & TOUCH
  • 14Ratecard‣ Basic selection: ‣ Extra lifestyle: 0,40 € / e-mail 0,17 € / e-mail address address with selection based on title info if you combine the above with and socio demographic info lifestyle profiles Selection by socio-demo criteria: Improved selection based on lifestyle Language - Gender - Age - Social with WDM/CONSU-matrix enrichment Class - Geography Selection by lifestyle profile: 10 Selection by Media title (media- profiles : Nature Lovers, Leisure audiences from Sanoma, Rossel, Lovers, Sports Lovers, Pet Lovers, Corelio, Minoc,...) Health Lovers, Food Lovers, Coupon Lovers, Story Brand Lovers, E- Commerce, Children REACH OUT & TOUCH
  • 15RatecardSet-up costs‣ Every campaign will require a set-up cost which will be a fixed cost: Creation e-mail campaign template: 850 € per version or language Creation e-mail campaign template with E-coupon: On request REACH OUT & TOUCH
  • 16RatecardCampaign based discount framework:‣ The campaign based discount will be automatically calculated while selecting the data via the selector tool. The publisher budget will be the budget including the available volume discount per campaign.‣ Minimum billing: 10,000 e-mail addresses or 4,000 € CPM CPAddress SD LS SD+LS SD LS SD+LS Volume 400
€ 170
€ 570
€ 0.400
€ 0.170
€ 0.570
€ Level
1 0
‐
50.000 400
€ 170
€ 570
€ 0.400
€ 0.170
€ 0.570
€ Level
2 50.000
‐
100.000 360
€ 150
€ 510
€ 0.360
€ 0.150
€ 0.510
€ Level
3 100.000
‐
150.000 300
€ 130
€ 430
€ 0.300
€ 0.130
€ 0.430
€ Level
4 >150.000 240
€ 110
€ 350
€ 0.240
€ 0.110
€ 0.350
€ REACH OUT & TOUCH
  • 17Yento! bonusYento! rewards relevant campaigns‣ To stimulate the quality of your campaigns (the right target and message) Yento! offers 0,01 € per click through per running campaign. E.g. 100.000 sent mails > 15% CRT = 150 euro BONUS‣ This bonus gives you two options: ‣ discount on your next invoice ‣ donate the amount to CLINICLOWNS REACH OUT & TOUCH
  • Yento! Touch r return se youmer Increa custo on REACH OUT & TOUCH
  • 194.Yento! TouchYento! TOUCH continues ‣ Integrated tools for smooth database hygiene, campaignthe matchmaking by management, gap analysis,offering tools to engage customer knowlegde,...interested leads and start ‣ Yento! enforces a strict policyintegrated conversations: on permission based marketing,‣ Real time marketing and CRM industry best practices and laws dashboard monitors all contacts governing privacy and conversations. ‣ Scalable in line with media‣ Data is benchmarked with developments and geographic traditional metrics such as CIM, markets NIS, Geodata, CONSU-data,... ‣ Advertisers can build contact databases, start conversations REACH OUT & TOUCH
  • 20Yento! TouchFrom Return on MarketingInvestmentto Return On Customerto Life Time Value REACH OUT & TOUCH
  • 21One stop model Dashboard Interface Real time reporting Benchmarks Platform REACH OUT & TOUCH Messagent Dialogue Database Data trusted brands Internal data advertiser socio-demo & life style REACH OUT & TOUCH
  • 22Your marketing dashboard REACH OUT & TOUCH
  • 23What you see = what you PEOPLE CAMPAIGNS Contact-related Campaign analysis, including information on for example CTR, open rate, bounce and database growth and unsubscribe data). typical profile data (age, Benchmarked to previous sex, location, ...). Also campaigns and overall includes an RFM scale, campaign data. loyalty rate and a profile INDICATORS score. completeness CUSTOM QUERIES Knowledge center Draw client-specific queries comparing your people to filter through and and campaigns data to analyse your contact external sources and database. Allows you to extracting specific trends either create customized from your contacts’ reports or add a popular behaviour. E.g. Geodata, query to your TOUCH!
  • 24Yento! Reach & Touch { REACH OUT & TOUCH 1. Contact 2. Communicatio n 3. Database 4. Benchmarking 5. Dashboard
  • Future Roadmap REACH OUT & TOUCH
  • 26Roadmap‣ Marketing ‣ Conceptually / • Website, Twitter, Facebook Technically • Big launch campaign • Profile media title audiences February with addtional proven behavior (instead of • publication in media declared lifestyle) • targetted e-mailing / • Yento! API licencing bannering • makes white labeling possible • Road shows (together!) • E-coupon : automated generation • Press releases campaigns • Direct e-mailing / sales • Yento! Mobile • Yento! Social Media • social media active as additional criterium • go into the social stream (tbc) REACH OUT & TOUCH
  • The End REACH OUT & TOUCH