Blinklr_Marketing Strategy
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Blinklr_Marketing Strategy

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It's just a presentation for a final test of english course and this product is unreal. :D

It's just a presentation for a final test of english course and this product is unreal. :D

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Blinklr_Marketing Strategy Blinklr_Marketing Strategy Presentation Transcript

  • NJ Corp Strategy Marketing Proposal
  • Agenda 1 Product information What is Blinklr? Key features Configuration How does it work? 2 Marketing strategy STP Segmenting Targeting Audience Positioning Execution Awareness Trail Recruit Loyal Conclusion43 Timeline Target
  • 1 What is ?
  • 1Key Features Show map Detecting location Call, message, take pictures, gallery… Listening to music Watching videos 3D image projector
  • 1 Configuration . Battery: 36hrs standby, 12hrs using apps and listen to music 3D adjustable screen, 15" max CPU: 1GHz RAM: 4gb Memory: 8gb 8mp camera Connection: wifi, 3G, bluetooth Standard size: 5cm x 7cm x 1cm
  • 1 How does work?
  • Marketing Strategy
  • 2Marketing strategy S - T - P Segmenting Targeting Audiences Positioning Marketing Research
  • 2Marketing strategy Execution Awareness Trail Recruit Loyal TVC PR 1 Contest Online Viral PR 2 Press ConferenceActivation Event Promotion Contest Offiline Sponsor After Sale Customer Care
  • 2Marketing strategy Price & Promotion 699$ 1st time: Discount 10% (12/2013 – 2/2014) 2nd time: Discount 5% (12/2013 – 2/2014)
  • 3Target & Timeline Timeline
  • 3Target & Timeline Target PHASE 1 (Awareness) 9-12/2013 PHASE 2 (Trial) 1-2/2014 PHASE 3 (Recruit) 3-5/2014 TVC: 100,000 views Contest Online: 50,000 attendances Viral: 1,000,000 Reachers 10,000 products are sold 100,000 products are sold Sponsor: 5 campaigns Contest Offline: 150,000 attendances
  • 4 Conclusion Product Information Marketing Strategy Marketing Research Execution Price & Promotion TIMELINE & TARGET
  • Thank You