ABC 2010
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ABC 2010



"ART BY CHANCE " ULTRA SHORT FILM FESTIVAL. Biggest public art ever!

"ART BY CHANCE " ULTRA SHORT FILM FESTIVAL. Biggest public art ever!



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ABC 2010 Presentation Transcript

  • 2. In the summer of 2009 millions of people were suddenly caught by a short film.
  • 3. ART BY CHANCE is a brand new Ultra Short Film Festival that aired May-June-July 2009 in 13 countries and in over 70 cities around the world viewed by more than 1 billion people worldwide. ART BY CHANCE is an innovative and creative short film organisation that will shape the direction of the short film genre.
  • 4. ART BY CHANCE is a new thing? PATRICIA BECKMANN Walt Disney Animations Studios “I was thrilled to participate in the first year of Art by Chance. The films exposed fresh talented artists in a format that allowed you to see many of them. The theme allowed for creative invention, and certainly challenged the artists to work within limited constraints. This will be an excellent contest for future years as it fits the growing media needs for short content. Independent artists need more outlets for short form content so they can showcase their skills to a wide audience in a cost effective platform. The exposure this year will certainly increase the range of talent next year. This will be the greatest asset to the festival. Congratulations on your success!” STUART PEMBLE SONY Professional (Europe) “Working with the ART BY CHANCE Festival we have seen how digital media can be used not only for commercial purposes, but also to bring creativity and impact to a broader audience. The engagement people have with screens in their everyday lives means that the ultra-short films presented through this communication channel have really helped people to see digital media in a new way. This event celebrates a unique festival.”
  • 5. NEW YORK MAGAZINE 29.05.2009 “We’re kind of excited by this idea: The Art by Chance Film Festival celebrates “ultra-short films” by presenting them to us in unexpected, non-theatrical venues: Movies might pop up in subways, buses, airports, cafes, malls, etc. on digital screens scattered throughout the city. And not just our city Plus, the films, predicated on the theme of “journeys” and under a minute long, are fascinating little works. Two of our favorites, which we’re presenting here..”
  • 6. “ART BY CHANCE and DOOH are thus a win-win setup” JAN HAUTERS Neo Advertising, Indonesia “…As you know we have aired the festival through our Indonesian project. Everyone seemed to have been excited. I have been told that customers thought it was a refreshing difference to see art-related content on the network. The concept is not new to me but the initiative and its organizational results (by the festival team) are refreshing… JOLENE TORR Danoo, Inc., USA “The festival was a great series to run on the network. I’d love to run it for a longer period of time or similar festivals frequently so viewers get accustomed to this timely and spontaneous encounter with artistic videos. ART BY CHANCE is definitely a new and innovative way to get emerging artists at the front of emerging media and technology. Artistic content makes digital signage more compelling; it’s great to have content that can engage and entertain people during their busy days. THOMAS V. GREGORSİTZA 42media group, Germany “I think that this festival is a milestone for several reasons: one common theme – in this case “journey”, screen partners in several countries, save play outs and great response and ABC broke this theme “art & commercials for DOOH”.
  • 7. What ART BY CHANCE brings to urban life? Selected short movies presented to the public on advertising screens Stimulating content that colours short periods of ‘dead’ transit time An opportunity to view short films in public spaces outside movie theatres What ART BY CHANCE means to film makers? Access to the largest audience ever received by any previous short film festival An opportunity to prepare a 30 second film based on the concept of journey (all genres - fiction, animation, documentary and video art etc. with the exception of training and advertising films) A chance to join a group of enthusiastic and creative international film makers
  • 8. The Largest Public Art Event Ever! Art By Chance
  • 9. ART BY CHANCE Content Collecting films Art by Chance has strong connections with film schools, communities and film related websites. In some film schools ABC has School Representatives promoting the festival. Network operators aired the promotion film to attract participation. With efforts combined, the festival received hundreds of films from 31 countries. Participants submit via internet and uploaded their films using easy and user friendly software. Selection ART BY CHANCE received hundreds of films all around the world and ART BY CHANCE Committee made pre-selection. 87 film s through the pre-selection and sent to jury. Each member of the jury asked to give a score to every entry grade between 0-10 regarding both artistic and technical aspects of the participating film and the nature of ART BY CHANCE Ultra Short Film Festival (art form, time limit, screening places).
  • 10. INTERNATIONAL JURY The final selection made by an international jury. PATRICIA BECKMANN KEES BRIENEN Walt Disney Animation Studios Film Festival Rotterdam School and OuthReach Relations Curator AMYRA BUNYARD IVAN CLARK Producer Kinetic Worldwide Director of Digital and Creative Solutions ÜMİT ÜNAL Director
  • 11. ART BY CHANCE 2009 Selection Sam Moorman Barnett Religious Experience US Süleyman Yılmaz No More Overlap Turkey Takayuki Akachi Flashback Japan Lukas Thiele, Leander Brinkmann rendezvous Germany Supradya Aursudkij Emotional Thailand Juan Gama de Cossio Travel Your Own Way Spain Alberto Angelini i-LID Netherlands Ana Lagator Dreaming Serbia Eckhard Kruse Fastest Way Germany Eren İzbul Roboshko Turkey Baran Selçuk Reaching Spots Turkey Dana Kasdorf Around The World Germany Johnathan Bendor Lightspeed Ideas Spain Clemens Kogler fleischlandschaften Austria Mattias Cantzler 100km/h, 100 photos/4h 28 min. Norway Blanka Wanda Filipcow Everyday Life Poland Pablo Martinez, Miguel Espin, Oscar Seoane Walkers Spain Badelita Alexandru Petru Back to where I used to be me Romania Tubomi Koukou Shiver in the Evening Ocean Air Spain Francis Theberge 24hrs in Montreal (in 30secs!) Canada Tim Piotrowski Run! Germany Gokhan Okur Home Germany Omar Khalifa, Alleine Nadal the kidnap Qatar Jovana Kostic The Walk of My Life Serbia Abdulbaki Yavuz Dogma Turkey Amila Galappatthi Journey of Life Sri Lanka Markus Haertel Glock Glock Germany Daniel Coss, Niall Staines Murphy’s Journey Ireland Mustafa Alkan 8 in the morning Turkey Ounouri Damien Away from Nedjma France Sonny Gumelar Leaving Indonesia
  • 12. ART BY CHANCE Network BELGIUM Screening Media GREECE I-Contact Greece CANADA Neo Advertising INDIA Digital Signage Networks / Surewaves FRANCE TF1 Outdoor INDONESIA Neo Advertising GERMANY Trend Network / 42 Media Group PORTUGAL Dotone Digital Media
  • 13. QATAR Firefly Communications US Danoo TURKEY Next Generation Media / THOMSON REUTERS Hillside City Club / Babylon Lounge UK ASG Media / Sub Tv / Onscreen Solutions / BBC Big Screen / City Gateway Media
  • 14. Network operators become screening partners and receive content free of charge and assign ABC films according to their daily loop. You’ll find detailed information on the following pages. In its first trial year, ABC received excellent feedback from Digital signage networks and extended the festival dates. Consequently we are considering turning the festival into an ongoing film platform while still maintaining the nature of the festival, screening places and audience. DIGITAL SIGNAGE SUPPORTERS
  • 15. ART BY CHANCE took place in 13 countries* and more than 70 cities and reached 1 Billion people on 7907 SCREENS. *Belgium, Canada, France, Germany, Greece, India, Indonesia, Qatar, Portugal, Turkey, UK, US...
  • 16. Screenings UK Turkey UK Turkey
  • 17. Germany UK Turkey France
  • 18. ART BY CHANCE Launch Events Istanbul - 21st May 2009 ABC films were first screened in Babylon Lounge, Istanbul, at a party entitled ‘Films are coming to the streets’. A screen was set up both inside and on the street in line with the ABC theme. Virgin Radio DJ’s performed at the event with visual artist Turboslow. Babylon Lounge / Istanbul New York - 29th May 2009 The Art By Chance Launch Party in New York was a unique experience that gave us the chance to screen all films in the inaugural festival. As all Art By Chance Films were made with the intention of screening on digital signage most of the films are silent. To add to the ‘by chance’ element, ABC is bringing in musicians to create Angels and Kings / New York impromptu scores/soundtracks for all the films as they are screened. Improve performances were performed by David Fischoff, Anthology Strings, Dalis Elvis and Chad North.
  • 19. ART BY CHANCE Press Event London - 18th September 2009 “Digital signage experts met in London to discuss the use of digital signage as a medium for engaging and creative content to elevate advertising. Driven by significant advancements in the software used to manage out-of-home (OOH) displays, such as Sony Professional’s Ziris Canvas, the specialist division of Sony Europe said digital signage is entering a new phase where display size, format and Sony Pictures / London orientation can be manipulated to play out content in an experience that goes far beyond HD. To help demonstrate digital signage’s potential, Sony sponsored the innovative international short film festival ‘Art by Chance’.”
  • 20. Future vision of ART BY CHANCE Although ABC boasts the largest audience of any short festival, it continues to increase its audience and screen more films for longer periods of time. ART BY CHANCE plans to take the ultra short film festival to an “ultra short film platform”. Already known as a monumental urban film event, the festival strives to fulfil its mission to play a significant role in the street art movement, adding new colours to the canvas of city life every year.
  • 21. About ANBEAN Description One of the most innovative digital content publishers in the world, ANBEAN is a digital festival platform which aims to show concept festivals on digital advertisement signage points situated primarily in city transit areas (metro, airport, shopping mall, etc.). ANBEAN was born to meet the need for high quality content in these digital signage points Purpose To show concept festivals on urban digital signage points To add value to ‘dead’ time for urban dwellers in transit To effortlessly bring city people closer to art and relevant social and cultural issues
  • 22. ART BY CHANCE introduced by a global digital content publisher
  • 23. Thank You!