I’ve HeardGreat ThingsAbout YouA non-douchey guide to personal branding & self-                  promotion                ...
About Me        Biology                     GymnasticsBS 2008, Coterm 09                2009 NCAA ChampsEthics in Society ...
About Me       Blog                 StartupThe Art of Ass-Kicking   Ridejoy (YC S11)
“Either write something   worth reading or dosomething worth writing.”              - Ben Franklin
Traditional Branding / MarketingUnderstand            Create a Communicate   what           remarkable your value at  peop...
Personal Branding / Self Promotion Understand             Become a Communicate    what            remarkable your value at...
Your personal brandis a tool to help you achieve your goals
7 Ideas
Work on1   interesting    projects
2   Work with great    people
3   Discover your    mission
4   Give freely
5   Be a people    hub
Build a6   distribution    platform
7   Present well
1. Who are you?2. Where did you come from?3. How can you help me?4. Why should I trust you?5. How do you make me feel?
Question Break
Why does thisstuff matter?
Case Study Amit Gupta
GreatWebsite!
GreatWebsite! Quality headshot Shows personality  External validation  Learn more One line bio   Has a mission!   Cool pro...
Why are theydoing this?
But... there is adownside to being agreat self promoter
Given the platform and reach he soclearly has, is he grateful andhumbled for his ability to seek helpon such a massive sca...
“Either write something   worth reading or dosomething worth writing.”              - Ben Franklin
I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion
I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion
I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion
I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion
I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion
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I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion

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I gave a talk to Stanford students in the Stanford Marketing Group.

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  • I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion

    1. 1. I’ve HeardGreat ThingsAbout YouA non-douchey guide to personal branding & self- promotion Jason Shen jason@ridejoy.com
    2. 2. About Me Biology GymnasticsBS 2008, Coterm 09 2009 NCAA ChampsEthics in Society Honors Thesis
    3. 3. About Me Blog StartupThe Art of Ass-Kicking Ridejoy (YC S11)
    4. 4. “Either write something worth reading or dosomething worth writing.” - Ben Franklin
    5. 5. Traditional Branding / MarketingUnderstand Create a Communicate what remarkable your value at people product scale want
    6. 6. Personal Branding / Self Promotion Understand Become a Communicate what remarkable your value at people person scale want
    7. 7. Your personal brandis a tool to help you achieve your goals
    8. 8. 7 Ideas
    9. 9. Work on1 interesting projects
    10. 10. 2 Work with great people
    11. 11. 3 Discover your mission
    12. 12. 4 Give freely
    13. 13. 5 Be a people hub
    14. 14. Build a6 distribution platform
    15. 15. 7 Present well
    16. 16. 1. Who are you?2. Where did you come from?3. How can you help me?4. Why should I trust you?5. How do you make me feel?
    17. 17. Question Break
    18. 18. Why does thisstuff matter?
    19. 19. Case Study Amit Gupta
    20. 20. GreatWebsite!
    21. 21. GreatWebsite! Quality headshot Shows personality External validation Learn more One line bio Has a mission! Cool projects + great people Accessible
    22. 22. Why are theydoing this?
    23. 23. But... there is adownside to being agreat self promoter
    24. 24. Given the platform and reach he soclearly has, is he grateful andhumbled for his ability to seek helpon such a massive scale, that manydying people will never have?Doesnt sound like it.He wants life, but it doesnt soundlike he has much respect for it. Itsvery "me me me." - Internet Troll
    25. 25. “Either write something worth reading or dosomething worth writing.” - Ben Franklin
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