I've Heard Great Things About You: A nondouchey guide to personal branding and self-promotion

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I gave a talk to Stanford students in the Stanford Marketing Group.

I gave a talk to Stanford students in the Stanford Marketing Group.

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Transcript

  • 1. I’ve HeardGreat ThingsAbout YouA non-douchey guide to personal branding & self- promotion Jason Shen jason@ridejoy.com
  • 2. About Me Biology GymnasticsBS 2008, Coterm 09 2009 NCAA ChampsEthics in Society Honors Thesis
  • 3. About Me Blog StartupThe Art of Ass-Kicking Ridejoy (YC S11)
  • 4. “Either write something worth reading or dosomething worth writing.” - Ben Franklin
  • 5. Traditional Branding / MarketingUnderstand Create a Communicate what remarkable your value at people product scale want
  • 6. Personal Branding / Self Promotion Understand Become a Communicate what remarkable your value at people person scale want
  • 7. Your personal brandis a tool to help you achieve your goals
  • 8. 7 Ideas
  • 9. Work on1 interesting projects
  • 10. 2 Work with great people
  • 11. 3 Discover your mission
  • 12. 4 Give freely
  • 13. 5 Be a people hub
  • 14. Build a6 distribution platform
  • 15. 7 Present well
  • 16. 1. Who are you?2. Where did you come from?3. How can you help me?4. Why should I trust you?5. How do you make me feel?
  • 17. Question Break
  • 18. Why does thisstuff matter?
  • 19. Case Study Amit Gupta
  • 20. GreatWebsite!
  • 21. GreatWebsite! Quality headshot Shows personality External validation Learn more One line bio Has a mission! Cool projects + great people Accessible
  • 22. Why are theydoing this?
  • 23. But... there is adownside to being agreat self promoter
  • 24. Given the platform and reach he soclearly has, is he grateful andhumbled for his ability to seek helpon such a massive scale, that manydying people will never have?Doesnt sound like it.He wants life, but it doesnt soundlike he has much respect for it. Itsvery "me me me." - Internet Troll
  • 25. “Either write something worth reading or dosomething worth writing.” - Ben Franklin