ID501 ADVANCED PRODUCT DEVELOPMENTIN INDUSTRIAL DESIGN | 2010-2011
1what istheEDLprojectModern Everyday life is a structured grid in respect to time, place and means,where people live by ab...
2what istheEDLprojectMAJORITY SIDEMajority side of the exhibiton is designed to show the ‘lack of style’ notion of everyda...
3what istheEDLprojectOBJECTS & FLIPBOOKSFlipbooks are one of the interaction mediums for this project. They are hanged in ...
4what istheEDLprojectINFOGRAPHICSInfographics are designed to convey the massive amount of intended informationabout the e...
5what istheEDLprojectTIMELINE OF THE THEMES8 analytical themes are in a complex relation within everyday. There are no def...
6what istheEDLprojectSTORYBOARD1                                                  23                                      ...
7what istheEDLprojectSTORYBOARD5                                                  675   Guest grabs stickers from the flip...
8how much istheEDLprojectTHE STRUCTURE & THE INFOGRAPHICStheEDLproject is designed to be housed in a 8m diameter, 3m high ...
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theEDLproject - Sponsorship File

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theEDLproject - Sponsorship File

  1. 1. ID501 ADVANCED PRODUCT DEVELOPMENTIN INDUSTRIAL DESIGN | 2010-2011
  2. 2. 1what istheEDLprojectModern Everyday life is a structured grid in respect to time, place and means,where people live by abiding to this grid - to a certain point. Everyday life containsthe ideas of ordinary and extraordinary, the relative structuring of time and place,commodities and other objects; basically everything. Thus people living in everydaylife, seems to have no difference from one another, wrapped up in a lack of style,abiding by the structure of everyday itself. Yet people are tactical characters, theydont react according to strategic calculations and movements, they dont have aproper place to observe their surroundings and act accordingly. Instead, they graspthe opportunity they see on the spot. Depending on time rather than place, theyare affected by their state of mind and their limited surroundings, and what theyexperience refers to certain structured practices while on the other hand can meansomething entirely different for their selves. So in modern everyday life, where thegrid of structure is getting more an more intense, individuals still live like untraceabletrajectories, unable to be reduced to that structured grid. This concludes in the mar-ginality of majority, where people all look and act the same, yet they are all differ-ent due to their individual state of mind.theEDLproject is an interactive exhibition project, developed to convey the notionof modern everyday life - which includes the repetitiveness, the ordinariness, thestructuring of time and place, the lack of style in people’s practices and their mar-ginality of majority in those practices as well - through its objects. To convey theseideas about modern everyday life - which is massive due to its power to turn every-thing into ordinary - this project assumes:2 sides - marginality and majority,8 thematical themes - sleeping, eating, cleaning, travelling, communicating, work-ing, recreating and buying,17 objects - mobile phone, chair, pillow, trash can, glass, pen, armchair, table,mirror, television, bag, door, computer, identity card, plastic bag, ticket and key.The thematical themes were generated to cover all everyday practices under gen-eral headlines: sleeping suggests sleeping and waking up, eating suggests drinkingas well, cleaning includes tidying up, self-care and even getting dressed, travellingincludes not only vehicles but getting from one place to another, communicat-ing suggests the act of conveying information from one person to another, workingsuggest the practices one gets paid for, recreating includes relaxing as well ashaving fun, and buying suggests the things one pays for.To get more information on the project, please visit project’s blog:theedlproject.wordpress.comdesigned by;Dilem AkınerDuygu ÜrünFazıl AkınKıvılcım ÇınarMerve AydınMerve SarışınMilad HajiamiriYekta Bakırlıoğlusupervised by ID501 course team;Figen IşıkBurcu Derer OmayGülşen Töre Yargın
  3. 3. 2what istheEDLprojectMAJORITY SIDEMajority side of the exhibiton is designed to show the ‘lack of style’ notion of everydaylife. It delivers the sameness of the everyday objects people own in modern everydaylife, along with the structured time and place relations.What the guest will see from outer side is the silhouettes of massive amounts of 17 ob-jects, looking all the same, and a representation of 24 hours on the floor, along withthe structured nature of 8 analytical themes.MARGINALITY SIDEMarginality side of the exhibition is designed to convey the idea of many possibleways to interact with these 17 objects. Hanged flipbooks with different colorssuggests different thematical environments and practices, while the flipbooksthemselves have 2-3 second stories that includes both the object and the theme.Colored dots are placed under the flipbooks, showing the likely frequency of beingexposed to those activities, by its shape, and, at the same time, strengthening theidea of many possible ways themes can come together.
  4. 4. 3what istheEDLprojectOBJECTS & FLIPBOOKSFlipbooks are one of the interaction mediums for this project. They are hanged in acertain way to have shadows as if they are real objects. They all have differentcolors according to the themes of their stories and they give out sounds accordingto the practices inside. They are placed orderly according to themes timeline onthe outer side, yet seem like random. On the front covers they have stickers for theguest to take and put on his/her own everyday badge.Flipbooks are one of the interaction mediums for this project. They are hanged in acertain way to have shadows as if they are real objects. They all have differentcolors according to the themes of their stories and they give out sounds accordingto the practices inside. They are placed orderly according to themes timeline onthe outer side, yet seem like random. On the front covers they have stickers for theguest to take and put on his/her own everyday badge. COVER with STICKERSSTEEL WIRE SOUNDHOOK MODULE FLIPBOOKLASER-CUT2mm PHOTOBLOCK STICKERS
  5. 5. 4what istheEDLprojectINFOGRAPHICSInfographics are designed to convey the massive amount of intended informationabout the everyday life, while becoming active parts of the usage scenario. Theycreate a seamless interaction flow and makes conveying the information easier. DOTS TIMELINE OF THE THEMES SLOGANS
  6. 6. 5what istheEDLprojectTIMELINE OF THE THEMES8 analytical themes are in a complex relation within everyday. There are no definedpatterns, yet instead the time gaps in which the themes can take place is defined.Whenever you start your everyday, the next 24 hours are structured as seen on thetimeline. RECREATE WORK COMMUNICATION TRAVEL CLEAN EATSLEEPBUYThus, everybody experiences these themes within this structure, rather similar yet dif-ferent. This is one of the explanations of marginality of majority.SLOGANSSlogans have two functions in this project. First one is to get the guest used toanalytical themes on the timeline, before he/she sees it. Second one is to draw apath for the guest to follow and lead him/her around the majority side and the time-line on the floor.DOTSDots are placed under the hanged flipbooks, according to the likely frequency ofexposure to the story inside and colored the same way according to theme of theflipbook story. Dots convey the notion of frequency while indicating the many possi-bilities of how the themes can come together within everyday.
  7. 7. 6what istheEDLprojectSTORYBOARD1 23 41 Guest arrives at the front desk and registers with name and e-mail address, and recieves an everyday badge, he/she will track what to do with it through the projection.2 Guest follows the slogans on the floor and circles around the exhibiton, to see the silhouettes of objects and themes timeline, noticing the colours of themes.3 Guest enters into the exhibition area to see, there are no objects yet flipbooks inside, and dots with different numbers of halos around.4 Guest takes flipbooks down to “watch” everyday practice within different themes and hear their sounds.
  8. 8. 7what istheEDLprojectSTORYBOARD5 675 Guest grabs stickers from the flipbooks he finds to be familiarwith and places them according to their everyday.6 Guest gives his/her everyday badge to the front desk for scanning, and recieves it back. After that, he/she will receive an e-mail to log in theedlproject.com.7 Guest can navigate through other’s badges and see their notes. The overview emphasizes the majority side of the project, while zoomed badges and notes em- phasizes the marginality side.
  9. 9. 8how much istheEDLprojectTHE STRUCTURE & THE INFOGRAPHICStheEDLproject is designed to be housed in a 8m diameter, 3m high structure,wrapped with a translucent white cloth and an opaque black cloth, to pro- 14,500 TLvide the intended shadows and environment.The structure is designed to be modular and able to be exhibited in differentplaces. Parts can be observed below. 650mm 27 x 3.3 m ne textured 600mm cotton textile 600mm white x8 x1 36 x 3.3 m m 32mm 36mm nylon-based 0m 49 textile black 1820mm 1210mm 190mm 965mm 96m x 2mm 950mm steel wire - tension445mm 445mm 150m x 1mm x16 x17 x15 x24 x2 steel wire 36mm 36mm 32mm 32mm 36mm - hangingFLIPBOOKS & BADGESFlipbooks consist of flipbooks (700TL), sound modules (900TL), photoblockbases (500), stickers (200TL) and hooks (500TL). These parts are crucial to pro- 3,300 TLvide the intended shadows and flipbook story effects.Badges are simply two-sided prints. (500TL)SPOTLIGHTStheEDLproject requires 4 spotlights to provide the intended shadows. These 1000 TLspotlights will be placed in the middle with 90 angle.PROJECTION AREAThe projection area consists of a laptop, a scanner, a projector, a projectionscreen, a table and a chair. These all can be provided by the team or the 300 TLexhibition place (probably except for the scanner - 250TL)SUMAll of the above are estimated expenses calculated through a market 19100 TLresearch and may change slightly at the time of purchase.

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