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The berlin trade exhibition - Simmel
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The berlin trade exhibition - Simmel

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  • 1. the berlin trade exhibition
    georg simmel | 1896
  • 2. the berlin trade exhibition
    in trade exhibitions;
    • richness and diversityis offered
    • 3. yet the unifying factor was enjoyment
    • 4. a real hypnosis – that one is there to amuse oneself
    • 5. the majority of things that must be passed creates the impression that many surprises and amusements are in store– the small stimulation that creates excitement
    production
    one-sided & monotonous role
    consumption
    growing pressure of heterogeneous impressions
    compensated by
  • 6. the berlin trade exhibition
    in trade exhibitions;
    • within this diversity, a single whole is created
    • 7. this is due to the impossibility of expressing each and individual trends and styles of the products gathered
    • 8. though the most diverse forms and styles are gathered, they achieve a conclusive form of a whole in exhibitions
  • the berlin trade exhibition
    in berlin trade exhibition; (exterior)
    • this uniformity is achieved in the upmost possible scale - the whole world – for the first time
    • 9. a perfect balance of permanence and transiency in architecture was created for this exhibition to express its nature
    • 10. yet this denial of monumental style is not an absurdity or lack of style, but a manifestation of a single tradition of such exhibitions
  • the berlin trade exhibition
    in berlin trade exhibition; (interior)
    • a competition on shop-window quality was apparent
    • 11. there was no way to compete on usefulness or intrinsic properties
    • 12. thus emerged the striving to achieve visual stimulation – to render the graceless, graceful to the consumers
    • 13. or, showing only the best parts as in ads
  • the berlin trade exhibition
    main point is the similarity of relationships between the seperate objects in the exhibition and relationships of the individuals within society:
    • levelling and unfiromity due to an environment of the same & accentuation through the summation of many impressions
    • 14. individual as a part of a whole & individual as a whole and a unity