The berlin trade exhibition - Simmel

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The berlin trade exhibition - Simmel

  1. 1. the berlin trade exhibition<br />georg simmel | 1896<br />
  2. 2. the berlin trade exhibition<br />in trade exhibitions;<br /><ul><li>richness and diversityis offered
  3. 3. yet the unifying factor was enjoyment
  4. 4. a real hypnosis – that one is there to amuse oneself
  5. 5. the majority of things that must be passed creates the impression that many surprises and amusements are in store– the small stimulation that creates excitement</li></ul>production<br />one-sided & monotonous role<br />consumption<br />growing pressure of heterogeneous impressions<br />compensated by<br />
  6. 6. the berlin trade exhibition<br />in trade exhibitions;<br /><ul><li>within this diversity, a single whole is created
  7. 7. this is due to the impossibility of expressing each and individual trends and styles of the products gathered
  8. 8. though the most diverse forms and styles are gathered, they achieve a conclusive form of a whole in exhibitions</li></li></ul><li>the berlin trade exhibition<br />in berlin trade exhibition; (exterior)<br /><ul><li>this uniformity is achieved in the upmost possible scale - the whole world – for the first time
  9. 9. a perfect balance of permanence and transiency in architecture was created for this exhibition to express its nature
  10. 10. yet this denial of monumental style is not an absurdity or lack of style, but a manifestation of a single tradition of such exhibitions</li></li></ul><li>the berlin trade exhibition<br />in berlin trade exhibition; (interior)<br /><ul><li>a competition on shop-window quality was apparent
  11. 11. there was no way to compete on usefulness or intrinsic properties
  12. 12. thus emerged the striving to achieve visual stimulation – to render the graceless, graceful to the consumers
  13. 13. or, showing only the best parts as in ads</li></li></ul><li>the berlin trade exhibition<br />main point is the similarity of relationships between the seperate objects in the exhibition and relationships of the individuals within society:<br /><ul><li>levelling and unfiromity due to an environment of the same & accentuation through the summation of many impressions
  14. 14. individual as a part of a whole & individual as a whole and a unity</li>

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