The berlin trade exhibition - Simmel
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The berlin trade exhibition - Simmel

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    The berlin trade exhibition - Simmel The berlin trade exhibition - Simmel Presentation Transcript

    • the berlin trade exhibition
      georg simmel | 1896
    • the berlin trade exhibition
      in trade exhibitions;
      • richness and diversityis offered
      • yet the unifying factor was enjoyment
      • a real hypnosis – that one is there to amuse oneself
      • the majority of things that must be passed creates the impression that many surprises and amusements are in store– the small stimulation that creates excitement
      production
      one-sided & monotonous role
      consumption
      growing pressure of heterogeneous impressions
      compensated by
    • the berlin trade exhibition
      in trade exhibitions;
      • within this diversity, a single whole is created
      • this is due to the impossibility of expressing each and individual trends and styles of the products gathered
      • though the most diverse forms and styles are gathered, they achieve a conclusive form of a whole in exhibitions
    • the berlin trade exhibition
      in berlin trade exhibition; (exterior)
      • this uniformity is achieved in the upmost possible scale - the whole world – for the first time
      • a perfect balance of permanence and transiency in architecture was created for this exhibition to express its nature
      • yet this denial of monumental style is not an absurdity or lack of style, but a manifestation of a single tradition of such exhibitions
    • the berlin trade exhibition
      in berlin trade exhibition; (interior)
      • a competition on shop-window quality was apparent
      • there was no way to compete on usefulness or intrinsic properties
      • thus emerged the striving to achieve visual stimulation – to render the graceless, graceful to the consumers
      • or, showing only the best parts as in ads
    • the berlin trade exhibition
      main point is the similarity of relationships between the seperate objects in the exhibition and relationships of the individuals within society:
      • levelling and unfiromity due to an environment of the same & accentuation through the summation of many impressions
      • individual as a part of a whole & individual as a whole and a unity