Brand Name As a completely digital record label using the historic method that birthed the industry, that of producing singles, we decided to take an ancient-future approach to naming our company. The Atomic Age can be considered a nostalgic and retro era that looked to the future and its technology using somewhat sci-fi themes. Name: Atom Bomb Records TM Story: Copyright 2010 Atom Bomb Records, LLC.
Easy to remember
Sounds “cool” and “hip”
Possibly usable for building
Strengths: Protectable: Appears to be protectable as outlined on USPTO.gov. No legitimate record labels using the name. No business entities with the name registered in other states. Recognized legal name in Missouri since we organized as Atom Bomb Records, LLC. Trademark registration is pending. Trademark Category: Arbitrary - actual word that does not apply to the category. Copyright 2010 Atom Bomb Records, LLC.
Logo Competitor Logos: Gotee Records Black and White Symbolizes hip-hop Tooth & Nail Records Black and White Grunge look to symbolize rock Wind-up Records Gray icon with red letters Icon is key with “W” to symbolize winding up a clock or a toy Copyright 2010 Atom Bomb Records, LLC.
Logo Inspirational Logo: The Action Comics logo was futuristic for its time and is considered very retro now. It lends itself well to the atomic bomb imagery as Superman and Action Comics were interwoven into the Atomic Age over the decades. Copyright 2010 Atom Bomb Records, LLC.
Logo Our logo consists of a letterform element to spell out our company name, as well as pictorial mark that can be used as an icon in conjunction with the letterform or by itself. TM Copyright 2010 Atom Bomb Records, LLC.
Logo Size: Color: The logo was designed to be about two and one-fourth units across and one unit down. The letters are legible to the viewer. The logo is designed to be black or white based on the background. This was done in anticipation of using a white logo on any possible physical CDs manufactured. A dark red color may be chosen to differentiate from the competition and project boldness. Copyright 2010 Atom Bomb Records, LLC.
Logo Uniqueness and Effectiveness: Our logo takes an ancient-future approach to using a retro concept and applying it to emerging technology. This is appropriate for our brand since we apply old concepts to new technology. The logo uses the symbolic imagery of the Atomic Age to represent the new Digital Age of music. The logo is unique and will be effective as it should be easily remembered and recognized by the consumer. Copyright 2010 Atom Bomb Records, LLC.
Corporate Culture Company Objective and Vision Statement: Through the use of digital singles, we will help artists reach their creative potential and provide fans music of the highest quality. Call to Action: We will instill in our employees the value of helping both artists and fans. On a regular basis we hold get-to-know sessions with our artists and listening sessions to evaluate the quality of the music we produce. Copyright 2010 Atom Bomb Records, LLC.
Integrity - Upholding truth and openness in all we do.
Creativity - Allowing artists to fulfill their passion without limits.
Positive Influence - Creating music with positive themes and signing artists that will be positive role models for youth.
Values: Copyright 2010 Atom Bomb Records, LLC.
Mission Statement Mission Statement: Our mission is to empower artists to freely create music at their own pace, focus on each song to make it the highest quality product that it can be, and free fans to choose only the music they want when they want it. Mantra: Super Heroes for Artists and Fans Copyright 2010 Atom Bomb Records, LLC.
Mission Statement Communicating the Mission & Mantra: Both the mission statement and mantra will be posted to our website, marketing materials, and employee handbooks. They will be directed to both customers and employees. They incorporate direction, focus, policy, meaning, challenge, and passion. They are concise, unique, and memorable. They can convey the company story in less than 30 seconds. Our mission is different from our competitor’s mission in that we free artists from forced creativity to produce full albums according to deadlines. Copyright 2010 Atom Bomb Records, LLC.
Tagline We split the album so you’ll win the war ! TM TM Copyright 2010 Atom Bomb Records, LLC.
Tagline Tagline Effectiveness: The tagline is effective in that it uses a paragram or wordplay of the phrase “splitting atoms” to convey a new meaning, single songs instead of full albums. It also uses the symbolism of the Atom Bomb ending WWII. It speaks to the customer in a memorable way by reinforcing the brand message. The tagline is descriptive in that it describes what we do (splitting albums). It directly distinguishes us from our competitor by contrasting our production and distribution models. It commands action (you’ll win the war), is unique, is easy to say, and is positive (win). Copyright 2010 Atom Bomb Records, LLC.