Presentation by: Yvette Dubel

Cultural Fusion-Art as Philosophy
Pioneering Art Based Solutions
•Meaningful marketing
•Customer Retention Strategy
•Memorable Event Marketing
•Integrated CSR Solutions
•Research & Development

The number of customers insisting
on \"Brand A” has declined.

Differentiating brands has become harder.

Answer these questions

What is your brand?

Your Brand Is…
Your logo?
Your
Marketing?
Your Product?

Your Brand Is…
Your logo
Your Marketing
Your Product

Attention from the Public
Defines Your Brand
http://comfusion.pbwiki.com/Cultural_Fusion#1BrandIdentifyoldlanguage

3 Types of Attention
Define Your Brand

Analysis
Intuition
Experience

Desire and Quality of Attention
• In the short term desire to buy can mean
sales, but what about other forms of desire?
• The desire to comment and share, for
example, not even all sharing is equal….
• Does your strategy consider quality of
attention?

Customers
Product
Activists
Evangelists
Gamers &
Artists
Technophiles
Is all Attention Equal?

Hoover vacuum artworks from the 80’s by Jeff
Koons continue to command attention for the
brand

And now sell for millions as art

Cultural Fusion Art as Philosophy
strives to:
• Advance Inclusion – bringing all key stakeholders into the
creative process (including the private sector)
• Create new solutions to meet the growing needs of
communities through artistic innovation – treating attention as
an ingredient
• Raise awareness of & funds for causes such as ending
slavery & human trafficking, wiping out hunger, assisting AIDS
orphans, advancing sustainability, and assisting the homeless
• Advance the applications of Art Based research

What can survive
without Attention?

Customer Loyalty Profits
Sustainable
Growth
Contact Yvette Dubel with feedback and questions at
http://webantiphon.com or email whatisculturalfusion@gmail.com