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Communities: Build Or Join

by Yahoo! Developer Network

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drmutu i) LOST LOVER: Is your man cheating on you? Do you want your man to marry you or love you more? ii) BREAST / BUMS SIZES: We can bring back your Breasts, Bums to Original sizes And make body shape. iii)VIRGINA TIGHTENING: We can Tighten your private parts. iii) PREGNANCY PROBLEMS: Do you want to have kids, Do you have Painful Periods And other related problems. iv) FINANCIAL PROBLEMS: Do you want to be paid very fast by your employee? v) BUSINESS PROBLEMS: vi) CUSTOMER ATTRACTION; vii) PROTECTION OF BUSINESS, CARS AND HOUSES: viii) BRING BACK STOLEN THINGS; ix) PENIS ERECTION / ENLARGEMENT x) ONE WITH BAD LUCK: winning with CASINO OIL LOTTO OIL AND HORSES. xi) JOB PROMOTION xii) BEWITCHED AND HIV PEOPLE CAN BE HELP T xii) EXAMINATIONS AND INTERVIEWS: xiii) INTERPRETING DREAMS: WE DO DELIVERY WHERE YOU ARE. xiv) COURT CASES CONTACT DOCTOR ON +27786321436 OR EMAIL AT dr.mutuherbs@yahoo.com FROM JOHANNESBURG-SOUTH AFRICA . GAUTENG, PROVINCE. 2 months ago
Are you sure you want to
drmutu i) LOST LOVER: Is your man cheating on you? Do you want your man to marry you or love you more? ii) BREAST / BUMS SIZES: We can bring back your Breasts, Bums to Original sizes And make body shape. iii)VIRGINA TIGHTENING: We can Tighten your private parts. iii) PREGNANCY PROBLEMS: Do you want to have kids, Do you have Painful Periods And other related problems. iv) FINANCIAL PROBLEMS: Do you want to be paid very fast by your employee? v) BUSINESS PROBLEMS: vi) CUSTOMER ATTRACTION; vii) PROTECTION OF BUSINESS, CARS AND HOUSES: viii) BRING BACK STOLEN THINGS; ix) PENIS ERECTION / ENLARGEMENT x) ONE WITH BAD LUCK: winning with CASINO OIL LOTTO OIL AND HORSES. xi) JOB PROMOTION xii) BEWITCHED AND HIV PEOPLE CAN BE HELP T xii) EXAMINATIONS AND INTERVIEWS: xiii) INTERPRETING DREAMS: WE DO DELIVERY WHERE YOU ARE. xiv) COURT CASES CONTACT DOCTOR ON +27786321436 OR EMAIL AT dr.mutuherbs@yahoo.com FROM JOHANNESBURG-SOUTH AFRICA . GAUTENG, PROVINCE. 2 months ago
Are you sure you want to
drmutu i) LOST LOVER: Is your man cheating on you? Do you want your man to marry you or love you more? ii) BREAST / BUMS SIZES: We can bring back your Breasts, Bums to Original sizes And make body shape. iii)VIRGINA TIGHTENING: We can Tighten your private parts. iii) PREGNANCY PROBLEMS: Do you want to have kids, Do you have Painful Periods And other related problems. iv) FINANCIAL PROBLEMS: Do you want to be paid very fast by your employee? v) BUSINESS PROBLEMS: vi) CUSTOMER ATTRACTION; vii) PROTECTION OF BUSINESS, CARS AND HOUSES: viii) BRING BACK STOLEN THINGS; ix) PENIS ERECTION / ENLARGEMENT x) ONE WITH BAD LUCK: winning with CASINO OIL LOTTO OIL AND HORSES. xi) JOB PROMOTION xii) BEWITCHED AND HIV PEOPLE CAN BE HELP T xii) EXAMINATIONS AND INTERVIEWS: xiii) INTERPRETING DREAMS: WE DO DELIVERY WHERE YOU ARE. xiv) COURT CASES CONTACT DOCTOR ON +27786321436 OR EMAIL AT dr.mutuherbs@yahoo.com FROM JOHANNESBURG-SOUTH AFRICA . GAUTENG, PROVINCE. 2 months ago
Are you sure you want to

Tell Duzins story Why I chose to join communities, instead of creating one
On last point: (think short and long term) Site creation, security protocols, take time Effectively creating a new product More difficult to enlist outside moderation
YDN Offsite content consists of: Marketing, Communication, Light Discussion, Fan building Onsite “”: Deeper conversation, Technical deep dives, Evergreen content, Permanent resources
Customer Service emails should talk like real people "At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5. To send a fax, press 7. (Beep)”
For our audience, especially, typical marketing doesn’t work. They are extremely web savvy, and carry that internet chip on on their shoulders, so they’re typically skeptical of all marketing. Real voice has to happen. No BS.
Your customers are your knowledge base They help each other They warn of potential problems
While we do encourage community members to help other community members, we spend a great deal of time cultivating fans internally (ie employees) to help us cover all the major community areas. And, we never launch a community area without internal owners.
Very different ‘communities’ on Facebook, Twitter, and on your own site. Deliver content specific to that audience when you do any messaging.
Facebook you can be heavier on the communication, but people tend to passively ‘like’ rather than converse. For our audience, we rarely see debate on FB. On Twitter, heated debates can quickly become trends. People subscribe to searches on popular technologies. Different content for different audiences.
On Twitter especially. Depending on your audience, livetweeting can annoy. Know if people follow your company on their phone. If so, be careful of how often you tweet.
@s don’t go to all of your followers. .@s can solve that, but only use them if it’s important that all your followers see the info. Hashtags are great, but too many is annoying. Don’t spam hashtag. Always take the time to attribute to a service user if possible, rather than merely naming the person. RT often, but only excellent content. Don’t auto-DM followers. Don’t discuss private matters in a public forum.
Community is not easy Real work Real effort Real relationship Real loyalty Questions?

Communities: Build Or Join Presentation Transcript

Communities: Build or Join? Image credit: joeshlabotnik on Flickr
- Created in early 2005 with the launch of Yahoo!’s first Search APIs
- Over 30 APIs and web services offered today
- Over 250k API keys issued
- Key resources:
Pros
- Ownership of UGC
- Overall control of usability is yours
- Manage the message
- Traffic to your site increases
- Knowledge base onsite
Cons
- Start at Zero
Cons
- Start at Zero
- Failure is possible, and embarrassing
Cons
- Start at Zero
- Failure is possible, and embarrassing
- Duplication of efforts
Cons
- Start at Zero
- Failure is possible, and embarrassing
- Duplication of efforts
- Major resource drain
How to decide?
- What do you want to achieve?
- What are your resources?
- What are your competitors doing?
Nurture and Grow
Talk Like Real People
Utilize Your Community
Target Your Audiences
Delivery Timing Matters
Learn Basic Social Media Best Practices
Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com