Social media use rising : More than 500 million people on Facebook and more than 1.2 billion Twitter updates in January 2010 alone. More than 71% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2010
Small businesses are dominant players : Small businesses are cashing in quickly on social media. The increase in use over the past year is up from 12% to 24 %.
Mass consumer adoption of social media : 93% of social media users say your company should have a social media presence. 56% of users feel both more closely connected with and better served by companies when they can interact with them in a social media environment
Social media drives search engine optimization : improving search engine rankings
1. Inherently interactive. That’s why it’s “social”. A static HTML web site is designed to read and click. Social media like Facebook , YouTube , and Twitter are designed around sharing, responding, and interacting.
2. Where people are spending time. Most Web audiences are spending more time there than browsing company sites. Be sure that’s true for your demographic (Facebook is a nonstarter in Japan) and your own industry (no use of Facebook for learning about b2b topics).
3. Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in a sign up form on a web page.
4. Virality. Interactings on social media platforms, causes instant visibility to friends and contacts. This digital “word-of-mouth” is one of the most powerful tools for reaching new audiences.