Web 2.0 Fact & Fiction

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  • 1. WEB 2.0 FACT & FICTION RMIMA – May 14, 2009
  • 2.
    • Yvonne Carlson
    • Director of Web Technology
    • University of Denver
    • Email: [email_address]
    Introduction
  • 3. Roadmap
    • Evolution
    • Terminology
    • Pros & Cons
    • Many Options
    • Selection
    • Metrics
    • Resources
  • 4. Evolution
  • 5. Evolution
    • Marshall McLuhan’s Global Village
      • In the early 1960s, McLuhan predicted that the individualistic print culture would soon be brought to an end by electronic media.
  • 6. Terminology
    • Scott Dietzen, CTO of BEA Systems, calls the Web 2.0, where the Web becomes a universal, standards-based integration platform. Web 1.0 (HTTP, TCP/IP and HTML) is the core of enterprise.
    • The "2.0" refers to the historical context of web businesses "coming back" after the 2001 collapse of the dot-com bubble.
  • 7. Terminology
    • "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the WWW.
    • Web 2.0 According to Wikipedia
      • Web 2.0 is hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
  • 8.
    • A tag cloud is an example of a folksonomy.
    Terminology
  • 9. Pros & Cons
    • Pros
      • Free
      • Quick
      • Community Support
      • Create It Once Architecture
    • Cons
      • Free
      • Scalability
      • Data Ownership
      • Security
      • Many Accounts
  • 10. Many Options
    • Blogs/Microblogs
      • Blogger, LiveJournal, Twitter
    • Bookmarking
      • Del.icio.us, Digg, Reddit, StumbleUpon
    • Networking/Personal Branding
      • LinkedIn, Plaxo, Namyz
    • Presentations
      • authorSTREAM, Slideshare, Zoho
    • Video/Photos/3D
      • CamStudio, Hulu, Joost, Picasa, Flckr, Blender
    • Wikis
      • Wikipedia, PB Wiki
  • 11. http://www.go2web20.net/
  • 12. Selection
    • Determine business need
      • Set Goals
    • Security model
      • Hacker Bait
    • Data ownership
      • Intellectual Property
      • Data Portability
    • Community support
    • Adoption rate
  • 13. Metrics
    • Goals
      • Do a few things well.
    • Connecting the Dots
      • Leverage multiple tools.
    • Metrics
      • Social Media can be measured.
  • 14. Metrics
  • 15. Books
    • Groundswell by Charlene Li & Josh Bernoff ( http://blogs.forrester.com/groundswell/ )
    • Here Comes Everybody by Clay Shirky (http://www.herecomeseverybody.org/)
  • 16. Resources
    • The Machine is Us/ing Us – http://www.youtube.com/watch?v=NLlGopyXT_g
    • Wikipedia – http://en.wikipedia.org/wiki/Web_2.0
    • Web 2.0 Tools – http://www.go2web20.net/#tag:most-popular
    • Measuring Social Media – http://www.tealium.com/resources/Social_Media_Measurement_That_Matters.pdf
    • What is Web 2.0, O’Reilly – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html