WEB 2.0 FACT & FICTION RMIMA – May 14, 2009

Yvonne Carlson Director of Web Technology University of Denver Email: [email_address] Introduction

Yvonne Carlson

Director of Web Technology

University of Denver

Email: [email_address]

Roadmap Evolution Terminology Pros & Cons Many Options Selection Metrics Resources

Evolution

Terminology

Pros & Cons

Many Options

Selection

Metrics

Resources

Evolution

Evolution Marshall McLuhan’s Global Village In the early 1960s, McLuhan predicted that the individualistic print culture would soon be brought to an end by electronic media.

Marshall McLuhan’s Global Village

In the early 1960s, McLuhan predicted that the individualistic print culture would soon be brought to an end by electronic media.

Terminology Scott Dietzen, CTO of BEA Systems, calls the Web 2.0, where the Web becomes a universal, standards-based integration platform. Web 1.0 (HTTP, TCP/IP and HTML) is the core of enterprise. The "2.0" refers to the historical context of web businesses "coming back" after the 2001 collapse of the dot-com bubble.

Scott Dietzen, CTO of BEA Systems, calls the Web 2.0, where the Web becomes a universal, standards-based integration platform. Web 1.0 (HTTP, TCP/IP and HTML) is the core of enterprise.

The "2.0" refers to the historical context of web businesses "coming back" after the 2001 collapse of the dot-com bubble.

Terminology "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the WWW. Web 2.0 According to Wikipedia Web 2.0 is hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the WWW.

Web 2.0 According to Wikipedia

Web 2.0 is hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

A tag cloud is an example of a folksonomy. Terminology

A tag cloud is an example of a folksonomy.

Pros & Cons Pros Free Quick Community Support Create It Once Architecture Cons Free Scalability Data Ownership Security Many Accounts

Pros

Free

Quick

Community Support

Create It Once Architecture

Cons

Free

Scalability

Data Ownership

Security

Many Accounts

Many Options Blogs/Microblogs Blogger, LiveJournal, Twitter Bookmarking Del.icio.us, Digg, Reddit, StumbleUpon Networking/Personal Branding LinkedIn, Plaxo, Namyz Presentations authorSTREAM, Slideshare, Zoho Video/Photos/3D CamStudio, Hulu, Joost, Picasa, Flckr, Blender Wikis Wikipedia, PB Wiki

Blogs/Microblogs

Blogger, LiveJournal, Twitter

Bookmarking

Del.icio.us, Digg, Reddit, StumbleUpon

Networking/Personal Branding

LinkedIn, Plaxo, Namyz

Presentations

authorSTREAM, Slideshare, Zoho

Video/Photos/3D

CamStudio, Hulu, Joost, Picasa, Flckr, Blender

Wikis

Wikipedia, PB Wiki

http://www.go2web20.net/

Selection Determine business need Set Goals Security model Hacker Bait Data ownership Intellectual Property Data Portability Community support Adoption rate

Determine business need

Set Goals

Security model

Hacker Bait

Data ownership

Intellectual Property

Data Portability

Community support

Adoption rate

Metrics Goals Do a few things well. Connecting the Dots Leverage multiple tools. Metrics Social Media can be measured.

Goals

Do a few things well.

Connecting the Dots

Leverage multiple tools.

Metrics

Social Media can be measured.

Metrics

Books Groundswell by Charlene Li & Josh Bernoff ( http://blogs.forrester.com/groundswell/ ) Here Comes Everybody by Clay Shirky (http://www.herecomeseverybody.org/)

Groundswell by Charlene Li & Josh Bernoff ( http://blogs.forrester.com/groundswell/ )

Here Comes Everybody by Clay Shirky (http://www.herecomeseverybody.org/)

Resources The Machine is Us/ing Us – http://www.youtube.com/watch?v=NLlGopyXT_g Wikipedia – http://en.wikipedia.org/wiki/Web_2.0 Web 2.0 Tools – http://www.go2web20.net/#tag:most-popular Measuring Social Media – http://www.tealium.com/resources/Social_Media_Measurement_That_Matters.pdf What is Web 2.0, O’Reilly – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

The Machine is Us/ing Us – http://www.youtube.com/watch?v=NLlGopyXT_g

Wikipedia – http://en.wikipedia.org/wiki/Web_2.0

Web 2.0 Tools – http://www.go2web20.net/#tag:most-popular

Measuring Social Media – http://www.tealium.com/resources/Social_Media_Measurement_That_Matters.pdf

What is Web 2.0, O’Reilly – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html