Introducing Mobients
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Introducing Mobients

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    Introducing Mobients Introducing Mobients Presentation Transcript

    • INTRODUCING: SUMMER 2009
    • The Mobile Revolution  The mobile space in the US is at the beginning of a massive revolution. There are more than 260 million cell phones in the US alone.  Today, carriers and handset makers dominate the environment  In the future, brands that engage consumers through mobile content and services will dominate the environment  With an increasing number of easy-to-use, mini computing devices such as the iPhone, the power is shifting to consumers and brands © Copyright 2009 Mobients, Inc. All rights reserved. 2
    • An Unprecedented Opportunity  The mobile revolution is positioned to be much larger and pervasive than even the adoption of the world wide web in 90s  Globally more people have mobile phones than will ever have a computer The mobile channel is unlike any other; it provides consumers the opportunity to engage with brands whenever and wherever they want  With the introduction of distribution channels such as Apple’s “App Store,” consumers have unprecedented access to feature-rich applications that have an immediate impact on their lives © Copyright 2009 Mobients, Inc. All rights reserved. 3
    • Capitalizing on the Opportunity  How consumers experience a brand’s offerings translates directly to adoption; a compelling user experience bonds a consumer to the brand  Mobile devices are where target consumers live. It is critical for brands to understand and economize their efforts on the right platforms  Brands should be planning for how to extend their reach into the mobile channel now, before the landscape becomes too crowded  Brands must align with partners who can guide them to consumers, and, once there, create an experience that will attract them © Copyright 2009 Mobients, Inc. All rights reserved. 4
    • Unique Challenges: Heterogeneity  1800+ different mobile phones in existence right now  Equally as many new phones debut each year, often with dramatically different features, screen sizes and methods of interaction  40+ mobile web browsers  7 major mobile operating systems, with many different versions  30+ wireless operators, each with intrinsic compatibility barriers Brands cannot afford to wait for standardization in the mobile space; they must be able to compete at the speed of innovation © Copyright 2009 Mobients, Inc. All rights reserved. 5
    • Mobients: We live and breathe mobile.  At Mobients we understand how to economize efforts and minimize costs while helping you extend your products and services to the mobile channel  As a mobile user experience design & strategy company, we are intimately aware of consumer behavior, needs and wants as well as how to balance those with the drivers of your business  Being focused strictly on the mobile and convergent channels ensures that we are always on top of the latest trends Mobients has a proven track record helping brands navigate the challenges of mobile, making smart usability trade-offs to design services that create consumer loyalty and increase adoption © Copyright 2009 Mobients, Inc. All rights reserved. 6
    • What Mobients Can do for You  Help you plan your business and product strategy to extend your brand to the mobile channel  Facilitate aligning stakeholders around a product vision  Perform in-depth user research to determine the best models and designs for addressing consumer needs  Create proof-of-concept designs to socialize with real users in order to gain critical insights into how consumers will receive your offerings  Perform usability studies to determine real world roadblocks that could impede adoption  Create detailed wireframe specifications that will guide your Development and QA teams as they build and test your products © Copyright 2009 Mobients, Inc. All rights reserved. 7
    • Case Study: Mobile Commerce  In 2007, an industry-leading provider approached Mobients for assistance in upgrading the usability of their financial services product prior to submission to the AT&T usability compliance process.  Mobients worked with the product development and technical teams to redesign the user experience of the product, delivering rigorous design specifications for the user interface.  The design specifications (or wireframes) were then used to communicate both to AT&T and to the provider’s development group exactly how the next release of their product would look, feel, and behave.  The new design sailed through AT&T's usability compliance process based solely on the design specifications. Moreover, the development and QA groups found the detail and clarity of the new specifications so helpful, they become the model for all future iterations of their products.  When the application was developed it passed usability testing easily where it scored extremely high. © Copyright 2009 Mobients, Inc. All rights reserved. 8
    • Case Study: Mobile Commerce (cont.)  Once in production, adoption of features rose nearly 300% due to the efforts our designers made to help the client's implementation team create higher visibility and ease-of-use of these key features.  In 2008, the client re-engaged Mobients, but, this time, to help them port their application to the iPhone.  Working with the client’s technology team, Mobients performed a rigorous analysis of the iPhone platform and evaluated the impact of porting their existing design to the iPhone. They then retained us to move forward with designing their iPhone experience which, when launched, immediately doubled their user base -- a valuable and rapid return on investment. © Copyright 2009 Mobients, Inc. All rights reserved. 9
    • Why Mobients  User Experience Design has to permeate all phases of your product or service development process to maximize its value:  Ideation, Strategy and Research  Conceptualization and Definition  Interaction and Interface Design  Visual Design  Implementation  Testing and Deployment  Mobile possesses unique challenges and opportunities at every stage Mobients is the best partner for you to navigate challenges and capture the opportunities of the mobile space © Copyright 2009 Mobients, Inc. All rights reserved. 10
    • Next Steps: Contact Mobients Contact us to benefit from the mobile revolution: Matthew Perry: mperry@mobients.com or John Schmidt: jschmidt@mobients.com © Copyright 2009 Mobients, Inc. All rights reserved. 11