0
Tuesday, June 25, 13
Why most apps fail?

Tuesday, June 25, 13
many
many
apps
many many
mistakes,
view into how
enterprise
makes
decisions that
doom you

Tuesday, June 25, 13
“More than 50% of apps
have less than 1000
downloads”

“it found that 26% of the
time, customers never launch
a mobile app...
Existing Process

boss
customers

Team Brainstorm for Features

Tuesday, June 25, 13

Specification

Software development

...
Existing Process
Up until this point, we have no idea
what our customers are thinking

boss
customers

Team Brainstorm for...
the butterfly effect
2. Value Proposition
3. Differentiation
4. Marketing Plan

Tuesday, June 25, 13
Design & Dev Team

Business Team

boss

Imaginary
USER PERSONA

Tuesday, June 25, 13
Why should I exist?
For (target persona) who needs (articulate use case),
(App X) is the (market context) that
(benefit de...
LINE IM app
For (guys) who (want to impress girls)
(Line) is a (IM App)
that (enables a more emotional IM experience)
unli...
And then after launch
No one knows about it
Stop...

Tuesday, June 25, 13
Recap
1.
2.
3.
4.
5.

Tuesday, June 25, 13

1 User Persona
Specific Value proposition
Differentiation
Marketing
Iterate wi...
What
User experience approach
feature

user
experience

Tuesday, June 25, 13
Start with the user!
User

Needs

Uses

Feature
Tuesday, June 25, 13

Iterate and
learn
quickly
and
cheaply
How
do we do it?

Tuesday, June 25, 13
Hypothesis - Identifying risk: key assumptions we have about
our users that if it is found to be false, the product fails....
Crafting User Persona
First Session
*Interviews will happen between First and Second Session

Use case, Features and
Metri...
Zhou Wenhan
+65 90467340

Design & Dev Team

wenhan.zhou@
2359media.com
Business Team

boss

Imaginary
USER PERSONA

Copyr...
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The Top Mistakes Clients Make When Building Their App

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- How did your app turn out to be uninspiring?
- Avoid making a self-destructive app
- Learning from stories of failures and plan your route to developing a successful app

Read the blog post: http://2359media.com/2013/07/the-top-mistakes-clients-make-when-building-their-app/

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Transcript of "The Top Mistakes Clients Make When Building Their App"

  1. 1. Tuesday, June 25, 13
  2. 2. Why most apps fail? Tuesday, June 25, 13
  3. 3. many many apps many many mistakes, view into how enterprise makes decisions that doom you Tuesday, June 25, 13
  4. 4. “More than 50% of apps have less than 1000 downloads” “it found that 26% of the time, customers never launch a mobile application they've download more than once” Tuesday, June 25, 13
  5. 5. Existing Process boss customers Team Brainstorm for Features Tuesday, June 25, 13 Specification Software development Internal Validation External Validation
  6. 6. Existing Process Up until this point, we have no idea what our customers are thinking boss customers Team Brainstorm for Features Tuesday, June 25, 13 Specification Software development Internal Validation External Validation
  7. 7. the butterfly effect 2. Value Proposition 3. Differentiation 4. Marketing Plan Tuesday, June 25, 13
  8. 8. Design & Dev Team Business Team boss Imaginary USER PERSONA Tuesday, June 25, 13
  9. 9. Why should I exist? For (target persona) who needs (articulate use case), (App X) is the (market context) that (benefit delivered) unlike (closest competitor), App X (why you are better) Tuesday, June 25, 13
  10. 10. LINE IM app For (guys) who (want to impress girls) (Line) is a (IM App) that (enables a more emotional IM experience) unlike (Whatsapp) Line has (many cute icons to help you better express yourself) Tuesday, June 25, 13
  11. 11. And then after launch No one knows about it Stop... Tuesday, June 25, 13
  12. 12. Recap 1. 2. 3. 4. 5. Tuesday, June 25, 13 1 User Persona Specific Value proposition Differentiation Marketing Iterate with Feedback
  13. 13. What User experience approach feature user experience Tuesday, June 25, 13
  14. 14. Start with the user! User Needs Uses Feature Tuesday, June 25, 13 Iterate and learn quickly and cheaply
  15. 15. How do we do it? Tuesday, June 25, 13
  16. 16. Hypothesis - Identifying risk: key assumptions we have about our users that if it is found to be false, the product fails. User Persona - Building an indepth profile of the user. This includes demograpics, behaviour, and aspirations. Interview - Conversation topics, prompts and other techniques to validate the crafted user persona. Use Case - Brainstorming of benefits that the user could derive from using the product, based on the validated persona. Features - Brainstorming of features according to the use case that will bring the highest user satisfaction. Metrics - Trackable KPIs that would indicate the success (or failure) of the product. Tuesday, June 25, 13
  17. 17. Crafting User Persona First Session *Interviews will happen between First and Second Session Use case, Features and Metrics Second Session Tuesday, June 25, 13
  18. 18. Zhou Wenhan +65 90467340 Design & Dev Team wenhan.zhou@ 2359media.com Business Team boss Imaginary USER PERSONA Copyright © 2359 Media Tuesday, June 25, 13 2359 Media 99B Tanjong Pagar Rd Singapore 088520 Email: enquiries@2359media.com www.2359media.com
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