The Top Mistakes Clients Make When Building Their App

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- How did your app turn out to be uninspiring? …

- How did your app turn out to be uninspiring?
- Avoid making a self-destructive app
- Learning from stories of failures and plan your route to developing a successful app

Read the blog post: http://2359media.com/2013/07/the-top-mistakes-clients-make-when-building-their-app/

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Transcript

  • 1. Tuesday, June 25, 13
  • 2. Why most apps fail? Tuesday, June 25, 13
  • 3. many many apps many many mistakes, view into how enterprise makes decisions that doom you Tuesday, June 25, 13
  • 4. “More than 50% of apps have less than 1000 downloads” “it found that 26% of the time, customers never launch a mobile application they've download more than once” Tuesday, June 25, 13
  • 5. Existing Process boss customers Team Brainstorm for Features Tuesday, June 25, 13 Specification Software development Internal Validation External Validation
  • 6. Existing Process Up until this point, we have no idea what our customers are thinking boss customers Team Brainstorm for Features Tuesday, June 25, 13 Specification Software development Internal Validation External Validation
  • 7. the butterfly effect 2. Value Proposition 3. Differentiation 4. Marketing Plan Tuesday, June 25, 13
  • 8. Design & Dev Team Business Team boss Imaginary USER PERSONA Tuesday, June 25, 13
  • 9. Why should I exist? For (target persona) who needs (articulate use case), (App X) is the (market context) that (benefit delivered) unlike (closest competitor), App X (why you are better) Tuesday, June 25, 13
  • 10. LINE IM app For (guys) who (want to impress girls) (Line) is a (IM App) that (enables a more emotional IM experience) unlike (Whatsapp) Line has (many cute icons to help you better express yourself) Tuesday, June 25, 13
  • 11. And then after launch No one knows about it Stop... Tuesday, June 25, 13
  • 12. Recap 1. 2. 3. 4. 5. Tuesday, June 25, 13 1 User Persona Specific Value proposition Differentiation Marketing Iterate with Feedback
  • 13. What User experience approach feature user experience Tuesday, June 25, 13
  • 14. Start with the user! User Needs Uses Feature Tuesday, June 25, 13 Iterate and learn quickly and cheaply
  • 15. How do we do it? Tuesday, June 25, 13
  • 16. Hypothesis - Identifying risk: key assumptions we have about our users that if it is found to be false, the product fails. User Persona - Building an indepth profile of the user. This includes demograpics, behaviour, and aspirations. Interview - Conversation topics, prompts and other techniques to validate the crafted user persona. Use Case - Brainstorming of benefits that the user could derive from using the product, based on the validated persona. Features - Brainstorming of features according to the use case that will bring the highest user satisfaction. Metrics - Trackable KPIs that would indicate the success (or failure) of the product. Tuesday, June 25, 13
  • 17. Crafting User Persona First Session *Interviews will happen between First and Second Session Use case, Features and Metrics Second Session Tuesday, June 25, 13
  • 18. Zhou Wenhan +65 90467340 Design & Dev Team wenhan.zhou@ 2359media.com Business Team boss Imaginary USER PERSONA Copyright © 2359 Media Tuesday, June 25, 13 2359 Media 99B Tanjong Pagar Rd Singapore 088520 Email: enquiries@2359media.com www.2359media.com