Insights for Media Owners

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Research & Strategies for Media Owners in the age of the mobile and tablet

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  • Insights for Media Owners

    1. 1. Insights forMedia Owners Research & Strategies for Media Owners in the age of the mobile and tablet
    2. 2. 2359 Media Asia’s leading mobile consultancy
    3. 3. Strateg Concept Rich Media ADs AD Networks Create Marketing (Outbound) Mobility objective Native APPs APP Stores Enterprise (Internal) Mobile/Web APPs KPI Based Tracking Full-service Consultancy
    4. 4. Experts in Mobile With >50 successful projects and counting, we help businesses achieve success through leveraging on mobile devices
    5. 5. Insights forMedia Owners Research & Strategies for Media Owners in the age of the mobile and tablet
    6. 6. 54.7m tablets to be sold in 2011 Source: Goldman Sachs 2010
    7. 7. Answers to• What do tablet/mobile users do on their devices through the day?• How can tablet/mobile/web enhance media owners’ shareholders’ value?• What do media owners need to do?
    8. 8. Tablets What do users do on their tablets/mobile?
    9. 9. 4/3/2010 June 2010 December 2010 10,000 21,975 PUBLISHERS $4.34 250,000 Publishers 25% Of Daily Downloads OF ALL APPLICATIONS 30% IS FREE Reading is Fun... Again Average Price Applications Free In Top Free 100 6% OF APPLICATIONS FEATURE IN-APP PURCHASES AVERAGE PAID APPLICATION PRICE; $5.36 ALL TIME MOST POPULAR FREE APPLICATIONS DAILY DOWNLOAD / REVENUE* VOLUME TOP OVERALL 100 – MARCH 2011 ! 8!""#$ :===== " EC0 F0.7C0<,GC.990+,H.I # J07?+8I $ K894+0 )===== $ % *!G,L+.@0< = ?<00 Q.84 <0R0950 ALL TIME MOST POPULAR PAID APPLICATIONS LARGEST CATEGORIES (NUMBER OF APPLICATIONS) – MARCH 2011 ! L.M0$ ! !""#$ %&(%) ! " *9M<@,!8<4$,NO " *++,-./0$ %12&% ))D 1AD # -""4<0.40< ?"< 8L.4 # 3456.78"9 2%:; $ L095+78/.70 $ 3970<7.89/097 &=(% %2D " % J5/P0<$ % >8?0$7@+0 :A)& &D 2D %%D % - B7C0<$ )&:1& $ #S,T0R0950,"?,Q.84,.QQ+86.78"9$,0I6+5489M,89U.QQ,Q5<6C.$0$ B: 8’<8; 8+ &1% 8. $ ’$ 8’011+ ’&@ : 8’011’C$ 8’@ ’"( - <’#". , 8’"$ - ) . , : ’&. ’012 ’D7 &2 &2 #’+ "+ ’3454’"#’ <81", $8<’". ’$ 8’- * &; 8’@ 2 ’E ’A"+’* 8’". $ 8#$ 9’$ : "9) 8= $ + 82 ". &’#88’"@’A"$ ’2 7 : 89- 2 &’- 11+ - $ #7 <’$ ", "&. ’ $ 8’. 8A+ 8+ #8<’F+ , >F82 ?’GHI ’- . <’J &&9+ : ?’2 8- - 2 8’0. <2&"<’K&. 8?, Distimo, 2011 8+ Source: &% * ’A"+’<8; &1’". ’- ’ +
    10. 10. Tablets taking away PC Use: 43% spend more time with their tablet than desktop; 1 in 3 use tablet more than TV “I spend more time each day on my tablet than...” 60.00 45.00% of respondents 30.00 15.00 0 Read Paperbook Listen to radio Use my desktop/laptop Use my Smarphone Watch TV None of the above Source: USA Today, 2011
    11. 11. Different Time of Day Different Length of Time When I am at the Sometimes there are dentist’s or waiting for For Breakfast I have a little breaks at work - bus, I just briefly check cup of coffee & my then I just dare a quick the breaking news favourite news app look at my App In the evenings I make myself comfortable and spend quality time (25 minutes) reading my App6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24:00 Smartphone iPad Computer
    12. 12. that seems familiar... Tablet’s replicate the newspaper/magazine type reading experience
    13. 13. The Business How can tablets/ mobile/web enhance media owner’s revenue
    14. 14. Current projections of newspaperrevenues 2010-2020 (conservative) rWACC Classified - 90% Display - 30% Sales depending on price rises - x%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020Revenues of publishers declining Source: Axel Springer, 2011
    15. 15. 360° Satisfaction brings aboutpotential increase in revenue $ = 100% + $ = 100% 360° Customer Satisfaction $ = 60% Printed info-Snack Newspapers $ = 50% • Content Tablet / PC lean-back Convenience lean-back • Habitualized Package & Fee Tablet / PC Medium & Hardware lean-back • high-end Multimedia- Navigation • Printed NewsFreemium Smartphone • low-end • Haptics App Smartphone SMS / PDF-App • Diferent • True and TabletWeb & Twitter • 1:1 Digital Newspaper Newspaper Apps, WebArchive Services Newspaper experience experience Accessinfo-Snack fastforward experience • Actuality & • Home Delivery • Lease-Plan• Home • Apps • Payment of Functions • High Discount “free” • PDFs Apps is• Exclus, • Geo- learned Source: Axel Springer, 2011
    16. 16. Revenue Channels for Mobile Interactive banners Visually attractive I’ll pay to remove Search engine adsAdvertising are interesting to ads to attract ads work the best play around with attention App stores allow for various Newspapers &Content Pay walls models payment methods Both magazines boughtSubscription being researched (monthly, in-app, from news stands etc.)
    17. 17. Healthy Mix of Ads & Distribution revenueon digital the way to go for publishers required revenue Maintain/Increase distribution ads paid content ePublishing revenue Ad Circulation Revenues -Revenues print print
    18. 18. The BusinessModel What do media owners need to do?
    19. 19. 1 Get your content onto the tablet devices and start selling...
    20. 20. 2 Implement Subscription to get regular subscribers and demographic information
    21. 21. 3 Start selling rich media ads that are part of integrated inventory (Print/TV/Online)
    22. 22. So how can we help?
    23. 23. The 2359Advantage
    24. 24. End to End Product & Service forMobile Ads Inventory Creation Reporting App Ad Creation Creation
    25. 25. AppCreationBrief:• inSing.com as a lifestyle magazine on tablets• Increase effective media ad space to drive revenuesThe 2359 Solution: ‣ Magazine-style app ‣ Full page reading ‣ Intuitive gesture-based navigationLean-back experience
    26. 26. Create Inventory in Apps In-App Variety of Ad Units Advertising Banner MobDis App SDK Full Screen Interstitials
    27. 27. Full Control of your App InventoryPublisher sold AdsRemnant Inventory via Adnetwork backfill Serve Ads via MobDis App SDK
    28. 28. Ad CreationEase of creation of interactiverich-media ads for youradvertisers MobDis
    29. 29. luxury-gadgets pay for the innovator s image and learninghow to trigger higher recognition rates with tablet-functions Capabilities Interactionsbelow. They do not care for leads generated! • Swiping • Touch and Tap • Drag and Drop • Pinch and Zoom • Drawing Canvas • Accelerometer Visuals • 360 Imagery • Animated Intro Sequence • Transition of High Quality Imagery • Full-Screen Video • Panoramic Virtual Tour Call to action • Social Sharing • Click To Call/Email • Visit Online Store within Ad • Navigate to Nearest Store32 2011-04-28 Growth Strategies for the New Media Landscape
    30. 30. 70% consumers prefer rich media ads136% increase in click through rate500% more engagement time Rich Media Ads Work Better
    31. 31. HTC Desire SBrief:• Promote the new HTC Incredible SThe 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigationFeature-packed rich media experience
    32. 32. HTC Desire SBrief:• Promote the new HTC Incredible SThe 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigationFeature-packed rich media experience
    33. 33. HTC Desire SBrief:• Promote the new HTC Incredible SThe 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigationFeature-packed rich media experience http://www.youtube.com/ watch?v=vwx67FrLdtM
    34. 34. HTC Desire SBrief:• Promote the new HTC Incredible SThe 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigationFeature-packed rich media experience http://www.youtube.com/ watch?v=vwx67FrLdtM
    35. 35. Reporting Banner Ad ‣ Impressions ‣ Banner Interactions ‣ Clickthroughs Landing Sites ‣ Duration ‣ User Travel Path ‣ Rich Media Starts ‣ User ConversionEngagement Metrics integrated into Google Analytics
    36. 36. Your CompanyThese publishers have gone mobile. What aboutyou?
    37. 37. Contact us for ourcreative gallery &pricing packagesZhou Wenhan(+65) 9047 7340wenhan.zhou@2359media.com
    38. 38. 2359 Media 99B Tanjong Pagar Rd Singapore 088520 Email: enquiries@2359media.com www.2359media.comCopyright © 2359 Media

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