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Leave Blank                       Strengths – S                         Weaknesses – W
                                  1. Strong brand recognition           1. Corporate governance
                                      and recall                        2. Lack of independence of
                                  2. Brand equity                          board
                                  3. Talented employee base             3. Unclear vision
                                  4. Access to Google available         4. Fast growth
                                      to anyone with Internet           5. Potential for inappropriate
                                  5. Good cash reserves                    positioning of client
                                  6. Strong revenues and profit            brands on Web sites
                                      margins                           6. Small relative to
                                  7. Relationships with major              competitors
                                      corporations like AOL             7. Little physical presence in
                                  8. Culture of innovation and             some global markets
                                      accountability
                                  9. Products based on solving
                                      consumer needs
Opportunities – O                 SO Strategies                         WO Strategies

1. Internet-based                 1. Continue to develop new            1. Develop clear vision for
   technologies and                  offerings that build upon             company (W3, O1, O4)
   businesses continue to            brand and increase unique          2. Partner when possible with
   develop                           visitors to sites (e.g., Google       organizations to develop
2. Worldwide growth in               Video, Froogle, Gmail) –              new applications (W6, W7,
   Internet coverage and use         S4, S9, O4, O5                        O2, O3, O4)
3. Asia makes up most of          2. Expand         Google       into   3. Target growth in specific
   world’s population, but           additional             countries      areas (W6, W7, O2, O3,
   has low Internet                  (particularly in Asia) and            O4)
   penetration                       languages            (especially   4. Develop presence in Asia
4. Increasing demand for             Mandarin) – S4, O2, O3                (especially in China) and
   Web-based business and         3. Increase advertising sales            South America (W7, O2,
   consumer solutions                (S1, S2, S9, O5, O6)                  O5)
5. Advertising spending           4. Target business solutions in
   increasing online                 addition       to     consumer
6. Potential to expand into          solutions (S7, S8, O1)
   other media
Threats – T                       ST Strategies                         WT Strategies
1. Competition, especially        1. Defend against competitors         1. Establish a plan for
   Microsoft and Yahoo!              by ensuring people are                addressing threats from
2. Potential for click fraud         satisfied with Google                 Microsoft and other
3. Potential for attack on           services and developing               competitors (W1, W2, W3,
   servers                           new services (S5, S6, T1)             W6, T1)
4. Legal constraints in the are   2. Build excellence in areas of
   of intellectual property          importance to consumers in
   rights                            order to encourage Yahoo!
5. Consumer attitudes toward         users to switch to Google
   online advertising                (S9, T1)
3. Harness innovation to
   develop preventative
   measures to protect against
   attacks from hackers (S8,
   T2, T3)
4. Be proactive in the
   interpretation of intellectual
   property rights laws and
   regulations (S3, S8, T4)
5. Develop new streams of
   revenue that are not based
   on advertising models (S5,
   S3, S8, T5)

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Swot matrix of google www.mobilemoviesite.com

  • 1. Leave Blank Strengths – S Weaknesses – W 1. Strong brand recognition 1. Corporate governance and recall 2. Lack of independence of 2. Brand equity board 3. Talented employee base 3. Unclear vision 4. Access to Google available 4. Fast growth to anyone with Internet 5. Potential for inappropriate 5. Good cash reserves positioning of client 6. Strong revenues and profit brands on Web sites margins 6. Small relative to 7. Relationships with major competitors corporations like AOL 7. Little physical presence in 8. Culture of innovation and some global markets accountability 9. Products based on solving consumer needs Opportunities – O SO Strategies WO Strategies 1. Internet-based 1. Continue to develop new 1. Develop clear vision for technologies and offerings that build upon company (W3, O1, O4) businesses continue to brand and increase unique 2. Partner when possible with develop visitors to sites (e.g., Google organizations to develop 2. Worldwide growth in Video, Froogle, Gmail) – new applications (W6, W7, Internet coverage and use S4, S9, O4, O5 O2, O3, O4) 3. Asia makes up most of 2. Expand Google into 3. Target growth in specific world’s population, but additional countries areas (W6, W7, O2, O3, has low Internet (particularly in Asia) and O4) penetration languages (especially 4. Develop presence in Asia 4. Increasing demand for Mandarin) – S4, O2, O3 (especially in China) and Web-based business and 3. Increase advertising sales South America (W7, O2, consumer solutions (S1, S2, S9, O5, O6) O5) 5. Advertising spending 4. Target business solutions in increasing online addition to consumer 6. Potential to expand into solutions (S7, S8, O1) other media Threats – T ST Strategies WT Strategies 1. Competition, especially 1. Defend against competitors 1. Establish a plan for Microsoft and Yahoo! by ensuring people are addressing threats from 2. Potential for click fraud satisfied with Google Microsoft and other 3. Potential for attack on services and developing competitors (W1, W2, W3, servers new services (S5, S6, T1) W6, T1) 4. Legal constraints in the are 2. Build excellence in areas of of intellectual property importance to consumers in rights order to encourage Yahoo! 5. Consumer attitudes toward users to switch to Google online advertising (S9, T1)
  • 2. 3. Harness innovation to develop preventative measures to protect against attacks from hackers (S8, T2, T3) 4. Be proactive in the interpretation of intellectual property rights laws and regulations (S3, S8, T4) 5. Develop new streams of revenue that are not based on advertising models (S5, S3, S8, T5)