FS                      Conservative                                                     Aggressive                       ...
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Space matrix for dell www.mobilemoviesite.com

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Space matrix for dell www.mobilemoviesite.com

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Space matrix for dell www.mobilemoviesite.com

  1. 1. FS Conservative Aggressive 6 5 4 3 2 1 CA IS -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 Defensive Competitive ESFinancial Strength (FS) Environmental Stability (ES)Return on Investment 6 Rate of Inflation -1Leverage 3 Technological Changes -5Liquidity 4 Price Elasticity of Demand -3Working Capital 5 Competitive Pressure -4Cash Flow 6 Barriers to Entry into Market -4Financial Strength (FS) Average 4.8 Environmental Stability (ES) Average -3.4Competitive Advantage (CA) Industry Strength (IS)Market Share -1 Growth Potential 4Product Quality -2 Financial Stability 5Customer Loyalty -2 Ease of Entry into Market 3Technological Know-how -3 Resource Utilization 5Control over Suppliers and Distributors -2 Profit Potential 5Competitive Advantage (CA) Average -2.0 Industry Strength (IS) Average 4.4y-axis = FS + ES = 4.8 + (-3.4) = 1.4x-axis = CA + IS = -2.0 + (+4.4) = 2.4

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