Submitted by: Ayaz and Salman Ifthikhar
Submitted to: Mr.Faizullah Jawwad
G.R. No: MEN-2201195
Course: Marketing
Marketing decisions generally fall into the following
four controllable categories:
Product
Price
Place (distribution)
Pro...
MARKETING MIX
The term "marketing mix" became popularized after
Neil H. Borden published his 1964 article, The Concept of
...
MARKETING MIX
These four P's are the parameters that the marketing
manager can control, subject to the internal and
extern...
Company Profile
Introduction about Nokia
 Nokia's history starts in 1865, when engineer Fredrik Idestam
established a woo...
Company Profile
The newly formed Nokia Corporation is ideally
positioned for a pioneering role in the early evolution
of m...
Marketing Mix
1 PRODUCT:
Nokia N96
Nokia N96 Designed for Business and Entertainment Class.
 
Immerse  yourself  in  enter...
Nokia N 96 Features
 Dimension  103 x 55 x 18 mm, 92 cc    
 Weight   125 g    
 Battery Talk  time  Up  to  3  h  40  ...
Nokia N 96 Features
 Operating Frequency
/  Band   GSM  850  /  900  /  1800  /  1900  (3G: 
HSDPA 2100 / 900)    
 Brow...
Nokia N 96 Features
Video
 Store hours of your favorite videos to watch on the go. 
 Access and watch videos online and ...
Nokia N 96 Features
Gaming
 Play the hottest new games with rich graphics and gameplay from N-
Gage™. 
 Get into the act...
Nokia N 96 Features
Photography
 Take sharp pics with the 5 Megapixel camera with auto-focus, 
flash and Carl Zeiss optic...
Nokia N 96 Features
Sharing & Internet
 Use the full browser to surf the internet like on your PC.
 Upload and share pho...
Nokia N 96 Features
Hardware
Load up 16 GB of internal memory and expand to 32 GB with an
additional memory card (sold se...
2 PRICE
The price of Price in Rs: 36,500 Price in USD: $437 /-
which a customer have to pay to get it, while credit
term, ...
3 PLACE
The N96 is the company's new flagship model and it is now
available in select countries in Europe, the Middle East...
PLACE COMPARISION:
Nokia:
It has provided it product in all mobile markets in
Pakistan. They distribute its products by
U...
4 PROMOTION
Nokia N96 was the device that Nokia promoted in the
last Christmas, all over the world we saw huge
campaigns w...
N96 is focused for high-end users, like those who would
buy HTC Touch HD, its expensive and a great mobile
phone and at th...
And as you already know, nowadays what can makes a
successful device isn’t the device itself but all the
advertisement inv...
Nokia is a pioneer of mobile phone in Pakistan
market. Since they have won the heart of customers
by providing reliable, d...
Company Visited
We were visited NOKIA CARE Global Customer Care (Pvt) Ltd and we
were interviewed Mr. Hasan Zaidi (Care Ce...
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Marketing mix of nokia n96 2003

  1. 1. Submitted by: Ayaz and Salman Ifthikhar Submitted to: Mr.Faizullah Jawwad G.R. No: MEN-2201195 Course: Marketing
  2. 2. Marketing decisions generally fall into the following four controllable categories: Product Price Place (distribution) Promotion
  3. 3. MARKETING MIX The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are.
  4. 4. MARKETING MIX These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
  5. 5. Company Profile Introduction about Nokia  Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful.  In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law Gustaf Fogelholm. Nokia's products were exported first to Russia and then to the UK and France. The Nokia factory attracted a large workforce and a small community grew up around it. A community called Nokia still exists on the riverbank of Emäkoski in southern Finland From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful industrial conglomerate...
  6. 6. Company Profile The newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of mobile communications... As mobile phone use booms, Nokia makes the sector its core business. By the turn of the century, the company is the world leader... Nokia sells its billionth mobile phone as the third generation of mobile technology
  7. 7. Marketing Mix 1 PRODUCT: Nokia N96 Nokia N96 Designed for Business and Entertainment Class.   Immerse  yourself  in  entertainment  with  high-quality  video,  on  Nokia N96's brilliant 2.8" display & with superb sound. Nokia N96  has 16 GBs of memory to take your videos, music & other content,  further expandable with memory card slot. Nokia Video Center to  find  more  internet  videos  for  download.  Nokia N96  has  5  megapixel camera with Carl Zeiss Optics, camcorder function with  video light. Integrated A-GPS & rich maps. Connect to the internet  in multiple ways.  
  8. 8. Nokia N 96 Features  Dimension  103 x 55 x 18 mm, 92 cc      Weight   125 g      Battery Talk  time  Up  to  3  h  40  min,  Stand-by  Up  to 220 h      OS    Symbian OS 9.3, S60 rel. 3.2    Memory   128MB  RAM,  256MB  storage  Memory  +  Nokia N96 has 16 GB of internal memory  Extendable microSD (TransFlash)            Connectivity   Bluetooth  v2.0  with  A2DP,  USB,  GPRS  Class  32  (107  /  64.2  kbps),  HSCSD,  EDGE  Class 32   (296 kbps; DTM Class 11, 177  kbps),  3G  (HSDPA,  3.6  Mbps),  WLAN  (Wi-Fi  802.11 b/g)      Display Size   240 x 320 pixels, 2.8 inches      Display Color   TFT, 16M colors   
  9. 9. Nokia N 96 Features  Operating Frequency /  Band   GSM  850  /  900  /  1800  /  1900  (3G:  HSDPA 2100 / 900)      Browser  WAP 2.0/xHTML, HTML, RSS reader      Colors  Black      Entertainment   DVB-H TV broadcast receiver, 3/AAC/AAC+/eAAC+/WMA  player,  Stereo  FM Radio  with  RDS, TV out,  3.5 mm audio output jack, Games      Camera   5  MP,  2592x1944  pixels,  Carl  Zeiss  optics,  autofocus,  video(30fps),  flash;  2ndary  VGA  videocall camera      Other  Features   Nokia  N96  has  a  Dual slide design,  Built- in GPS receiver, Built-in handsfree     Ring Tones   Polyphonic (64 channels), True Tones, MP3      Messaging   SMS, MMS, Email, Instant Messaging      Price   Price in Rs: 36,500    Price in USD: $437  
  10. 10. Nokia N 96 Features Video  Store hours of your favorite videos to watch on the go.   Access and watch videos online and transfer from your PC.   Record DVD-like quality video during the day or at night with the  integrated video light.   Upload your videos and share on Ovi.  TV*  Watch live TV when you're away from home.   Find your favorite shows by searching channel listings.   Replay 30 seconds of a live program, set reminders for upcoming  shows and record hours of TV to watch later. 
  11. 11. Nokia N 96 Features Gaming  Play the hottest new games with rich graphics and gameplay from N- Gage™.   Get into the action with dedicated gaming keys and landscape stereo  speakers.   Challenge other players in the N-Gage™ arena.   Try new games for free and buy the ones you like.*  Music  Transfer and manage your music library from your compatible PC.   Buy and download new and favourite tracks from the Nokia Music Store.*   Listen through the headphone jack or out loud with the built-in stereo  speakers.   Tune in to FM radio or choose from a long list of internet radio stations. 
  12. 12. Nokia N 96 Features Photography  Take sharp pics with the 5 Megapixel camera with auto-focus,  flash and Carl Zeiss optics.   Automatically geotag your photos with the integrated A-GPS  receiver.   Upload your photos and share on Ovi.*  Navigation  Find your way around the world with the A-GPS receiver.   Explore new places with the Nokia Maps application.   Get a voice-guided navigation trial license for free. 
  13. 13. Nokia N 96 Features Sharing & Internet  Use the full browser to surf the internet like on your PC.  Upload and share photos, videos and blog posts.  Transfer files from your compatible PC.  Synch to your compatible home media devices over the air.  Expand your device capabilities with a wide range of applications. Communications  Connect via email with Nokia Email service and Mail for Exchange.  Send text and multimedia messages.  Use speed dial and voice commands to make calls.
  14. 14. Nokia N 96 Features Hardware Load up 16 GB of internal memory and expand to 32 GB with an additional memory card (sold separately). Expose the key pad with the iconic dual-sliding design. Engage yourself with dedicated gaming keys and landscape stereo speakers. Watch videos or TV hands-free with the embedded kickstand.
  15. 15. 2 PRICE The price of Price in Rs: 36,500 Price in USD: $437 /- which a customer have to pay to get it, while credit term, allowances and other discounts are given to franchise like (Mobile Zone), its up to them that how much discount they allow to customers. PRICE COMPARISION: Nokia: If we compare according to price of mobile we found that nokia is providing more feature as compare to its competitors.
  16. 16. 3 PLACE The N96 is the company's new flagship model and it is now available in select countries in Europe, the Middle East, Africa, Asia Pacific, and China. The handset will retail for about $795 before taxes and carrier subsidies. A version for North America is expected in the fourth quarter, for about $895. In Pakistan nokia mobile phone is brought in the market by franchise holders like Mobile Zone, United Mobile, and Advance Telecom etc. These franchise circulate nokia mobile through out the country like  Karachi  Lahore  Islamabad  Multan
  17. 17. PLACE COMPARISION: Nokia: It has provided it product in all mobile markets in Pakistan. They distribute its products by United mobiles Mobile Zone Advance Telecom
  18. 18. 4 PROMOTION Nokia N96 was the device that Nokia promoted in the last Christmas, all over the world we saw huge campaigns with this smartphone. Many were expecting to buy Nokia 5800 XpressMusic in 2008 but Nokia has announced that will start selling the device in Europe, first in UK, from 23rd January this year. Does this mean that Nokia N96 will lose market having the 5800 available? It’s cheaper, its touch screen, its xpress music, has a great camera and GPS built-in. Well, probably Nokia will simply raise the sales.
  19. 19. N96 is focused for high-end users, like those who would buy HTC Touch HD, its expensive and a great mobile phone and at the level of Nokia n96. While Nokia 5800 will be sold for medium-end users, the price is over 300 euros, but might probably drop as time goes by to …200, 199 or even 149 euros, so then, we would be able to really consider 5800 a medium-end mobile phone. Having two great handsets in the market, N96 (..and futurely the N97) competing against HTC Touch Diamond, Touch HD and Blackberry Storm/Bold and the Nokia 5800 Xpress Music, Nokia might get a big percentage of those 2 markets, high-end and medium- end users.
  20. 20. And as you already know, nowadays what can makes a successful device isn’t the device itself but all the advertisement investment that is made. We are in a big crisis which analysts predict it will increase in 2009 and we must have in mind that companys will invest less money in marketing and advertising, blackberry and HTC must cut those costs and the same will happen to Nokia, but as Nokia is a giant they are able to always mantain the promotion of some of their best handsets.
  21. 21. Nokia is a pioneer of mobile phone in Pakistan market. Since they have won the heart of customers by providing reliable, durable, and consistence mobile phone so they require lesser promotion. Nokia have provided banners, dummies, posters, charts, to their franchise and dealers. All the promotion of Nokia is done by franchise holder (Mobile Zone, United Mobile etc) to promote selling. Nokia itself promoting their phones through websites, magazine, commercial advertising.
  22. 22. Company Visited We were visited NOKIA CARE Global Customer Care (Pvt) Ltd and we were interviewed Mr. Hasan Zaidi (Care Centre Manager) and we have learned and gather the information which is very useful for us to complete this report. Address: Ibrahim Trade Centre Shop # 4-5, Plot # 1, Block 7-8, Maqbool Cooperative Housing Society, Shahrah -e- Faisal Karachi, Pakistan Telephone: Phone #: +92 21 432774 Mobile #: +92 332 2477832 E-mail Address: Hassan.zaidi@globalcustomercare.net
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