MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN
                                    INTERNET MARKETING
       - A CUTTING EDGE CO...
REGISTER NOW!
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                                                                                     17 APRIL 2010
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Professional Diploma In Internet Marketing

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The Professional Diploma in Internet Marketing is a unique programme designed for those who plan and manage digital marketing. The objective is to offer the most current, practical skills and knowledge to allow you to develop and implement Internet Marketing strategies that deliver results.

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Professional Diploma In Internet Marketing

  1. 1. MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING - A CUTTING EDGE COURSE FOR LEADING EDGE PEOPLE - REGISTERNOW! REGISTER NOW! 17 APRIL 2010 17 INTAKE APRIL 2010 INTAKE Copyright of Asia e University 2010-2011
  2. 2. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Aims To offer the most current, practical skills and knowledge enabling you to develop and implement Internet Marketing strategies that deliver business results. Benefits  A practical, hands-on course which allows immediate application of the skills learnt  Specially tailored to suit the workplace  Integration of current marketing strategies with Internet Marketing  Affiliate marketing module which allows you to earn while you learn  Modular learning to fit your time table What you will learn The Professional Diploma in Internet Marketing is a unique course designed for those who plan and manage digital marketing or those who have ambitions to move into such a role. The unique Capstone module is designed to draw on the learnings of the previous modules and to understand the practical application. There are 6 modules spanning the areas of skills and knowledge that will make you successful in your digital marketing activities at work:  The digital marketplace  Develop strategy and performance goals for Internet marketing  Manage eCRM and the virtual marketplace  Master social media  Manage digital marketing: people, processes and technology  Bring it all together in the Capstone Module: Initiating, controlling and coordinating digital campaigns Copyright of Asia e University 2010-2011
  3. 3. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Modern teaching and learning techniques In line with the leading edge topics, you will experience interactive and mixed teaching and learning styles. The dynamic interactive nature of the course means this is not purely textbook based. The lecturers update materials continuously throughout the course so that you can keep pace with a rapidly changing world. A mixture of practical activities, face-to-face dynamic interactive sessions, discussions, group and individual activities, work-based tasks and online resources allow your learning to be practical and immediate for applicability in the workplace. Assessment Your performance will be assessed through a series of practical assignments which allow you to produce evidence of understanding in the skills and demonstrate competence in areas you have learnt in this course. Assignments will be a mixture of appropriate case studies and tasks allowing you to show competence through a variety of assessment methods:  Direct observation  Structured activities  Questioning  Portfolio of evidence  Review of products and marketing tools Copyright of Asia e University 2010-2011
  4. 4. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 1. The Digital Marketplace Learning Outcomes Skill and knowledge areas • Understand and assess the • Define the scope and purpose of digital marketing relevance of digital marketing • Understand the essentials of digital marketing for an organisation and its • Understand and manage the risks of digital marketing markets • Chose correct applications • Understand how the digital • Clarify marketing objectives marketplace works • Privacy and data protection • Recognise and evaluate an • Assess and develop current organisational capabilities organisation’s marketplace • Assess effectiveness of marketplace integration • Handle appropriate online marketing tools • Set bench marks • Evaluate customer behaviour • Compare advantages and disadvantages of strategies 2. Developing Strategy and Performance Goals for Internet Marketing Learning Outcomes Skill and knowledge areas • Determine strategy objectives • Accurately determine marketing/sales requirements and • Develop appropriate strategy client objectives • Review and report on • Select from a range of suitable marketing options strategy • Collect and analyse current market/sales information • Understand array of virtual • Identify marketing activities and required resources and tools incorporate into a marketing strategy • Apply appropriate tools to • Obtain feedback and collect data to review success of digital marketplace marketing strategy • Understand and manage • Present data to stakeholders digital marketing budgets • Set and communicate goals • Understand basic principles • Use metrics frameworks of accounting • Review web analytics • Annual and campaign budgets • Understand performance measuring systems • success Copyright of Asia e University 2010-2011
  5. 5. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 3. Managing eCRM and the Virtual Marketplace Learning Outcomes Skill and knowledge areas • Understand the importance of eCRM • Special database needs for digital marketing to digital marketing • Conduct audits • Manage and utilise appropriate • Audit technology within and organisation eCRM systems • Customer profiles and segmentation • Develop and select appropriate • Customer analytics and modelling databases • Data gathering techniques • Understand and develop marketing • Select appropriate eCRM technology mix • Evaluate and develop marketing mix • Use appropriate digital channels • Creative approaches • Identify opportunities to add value • Evaluate customer experience • Manage customer impact • Recognise and interpret valid evidence • Real time data collection • Principles of customer management 4. Mastering Social Media (Blogs, Social networking [Facebook], Micro blogs [twitter], Multimedia [YouTube, Flickr], Collaboration [wikis]) Learning Outcomes Skill and knowledge areas • Reviews and opinions • Understand social, technical and economic • Understand and utilise social media characteristics to maximise impact • Recognise authenticity and primacy • Low cost/no cost solutions • Understand reach and accessibility • Optimise brand infiltration • Use appropriate networks and channels • Standards for best practice Copyright of Asia e University 2010-2011
  6. 6. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 5. Managing Digital Marketing: People, Processes and Technology Learning Outcomes Skill and knowledge areas • Define and develop successful and • Principles of marketing communications integrated marketing communication • Integrate digital and traditional communications plans systems • Understand the principles of • Using effective planning methods and tools managing people, technology and • Manage and evaluate channels processes associated with digital • Design and develop effective planning schedules marketing • Effective communication strategies • Managing optimal team performance • Situational leadership techniques • Information and knowledge management principles • Managing diversity • Outsourcing and supplier relationships • Principles of excellence in customer service 6. Capstone Module: Initiating, Controlling and Coordinating Digital Campaigns Learning Outcomes Skill and knowledge areas • Run a campaign from inception to • Agree effective measurement tools completion • Report progress and changes • Review and manage success factors • Test strategies • Measure and optimise effectiveness • Review strategies • Review and assess trends • Review effectiveness • Recognise innovation • Effective feedback and analysis • Sustain best practice in digital • Self and team development marketing • Planning and strategy meetings • Best practice and development • Innovation and creativity Copyright of Asia e University 2010-2011
  7. 7. REGISTER NOW! 17 APRIL 2010 INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Become part of this exciting new course! Give your company and you the added advantage of running Internet Marketing campaigns that deliver significant results. For further information, please go to www.aeu.edu.my/dim Contact details Shukri Jamal Senior Executive, SPEED Office Tel: 03-2785 0087 Email: shukri.jamal@aeu.edu.my Bala Kumar Thambiah Deputy Director, SPEED Office Tel: 03-2785 0084 Email: bala.kumar@aeu.edu.my Asia e University Dataran Kewangan Darul Takaful, No 4, Jalan Sultan Sulaiman, 50000 Kuala Lumpur, Malaysia General Line : +603 2785 0000 Fax : +603 2711 0436 Hotline : 1300 300 238 E-mail: speed@aeu.edu.my Copyright of Asia e University 2010-2011

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