Fmarketing
Wechat Marketing
WeChat Market
http://www.199it.com/archives/76608.html
> 500,000,000 Wechat Users
WeChat Platform- Pages
WeChat Personal Account
Platform- Multi-Application
WeChat
Voice Chat
Video Call
Moments
Look Around
Drift Bottle
QR Code
...
Public Platform- Backstage
Public Platform-
Basic Marketing Services
1. Establish WeChat Public Account
(1) Create Account (2) Create ID, logo
(3) Se...
Public Platform-
Basic Marketing Services
2. DIY Menu
Get relevant information by clicking the
menu
WeChat Mobile Officia...
3. Attractive Messages / Wall Posts
Public Platform-
Basic Marketing Services
4. WeChat Event Planning
Q&A
Questionnaire
“Shake” to get prize
Public Platform-
Basic Marketing Services
5. CRM with Fans
Establish new customer service
channel to keep communicating with
users
Public Platform-
Basic Marketing ...
6. CRM – Auto Reply System
Auto reply fans
questions
e.g. store
location, opening
hour, etc.
Public Platform-
Basic Market...
7.Fans Management
Classify & manage fans
based on
region, personality, hobbi
es etc.
Public Platform-
Basic Marketing Serv...
Public Platform-
Personalized Marketing Services
1. WeChat Official Website Development
Personalize Mobile Site
Visit offi...
2.WeChat Shopping Cart
Sales
Develop online shopping
channel inside Wechat
Public Platform-
Personalized Marketing Services
3.Marketing Campaign Construction
Sales
Develop application of
marketing ...
4. WeChat Marketing Position Development
Stores Navigation Service
Public Platform-
Personalized Marketing Services
5.WeChat Member System
Membership Card offering discount
Public Platform-
Personalized Marketing Services
6. WeChat Games Marketing
Introduce WeChat Games by Combining Brands and Products
Public Platform-
Personalized Marketing ...
7.More WeChat Apps Development
e.g. Weather, Fares…
Introducing Friends
Public Platform-
Personalized Marketing Services
Public Platform-
Marketing Campaign
Broad Market
Commercial Potential
Interactive
Explosive Brand
Promotion
CRM
Convenient...
Wechat V.S. Weibo
Wechat V.S. Weibo
Wechat WeIbo
1-To-1 communication 1-To-many communication
Private conversation Public conversation
Weak ...
Why fMarketing?
Expertise of online marketing
• Over 15 years experience in online marketing
• Rich experience in applicat...
1. 微信大號推廣
通過某些粉絲量超過十萬的微信大號,推廣我們的微信
Public Platform-
Promotion
2.通過微博炒作進行推廣
長隆大型炒作活動,微博轉發20多萬
次
增加1萬多微信粉絲
Public Platform-
Promotion
2.通過微博炒作進行推廣
Public Platform-
Promotion
3.移動互聯網推廣
在各種移動互聯網入口,推廣微信帳號
Public Platform-
Promotion
Why fMarketing?
Partnership with Mainland Marketing Firms
• Get the updated information of Wechat & the trend of
Mainland
...
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Thank You!
Contact
Jack Lam
eMarketing Director
Direct: +852 3175 7659
Email: jack.lam@fmarketing.hk
Kathy Chan
Sales & Marketing Exe...
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Wechat Public Platform

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Wechat Public Platform

  1. 1. Fmarketing Wechat Marketing
  2. 2. WeChat Market http://www.199it.com/archives/76608.html > 500,000,000 Wechat Users
  3. 3. WeChat Platform- Pages
  4. 4. WeChat Personal Account Platform- Multi-Application WeChat Voice Chat Video Call Moments Look Around Drift Bottle QR Code Shake Public Platform
  5. 5. Public Platform- Backstage
  6. 6. Public Platform- Basic Marketing Services 1. Establish WeChat Public Account (1) Create Account (2) Create ID, logo (3) Set Up QR Code (4) Account Verification
  7. 7. Public Platform- Basic Marketing Services 2. DIY Menu Get relevant information by clicking the menu WeChat Mobile Official Website
  8. 8. 3. Attractive Messages / Wall Posts Public Platform- Basic Marketing Services
  9. 9. 4. WeChat Event Planning Q&A Questionnaire “Shake” to get prize Public Platform- Basic Marketing Services
  10. 10. 5. CRM with Fans Establish new customer service channel to keep communicating with users Public Platform- Basic Marketing Services
  11. 11. 6. CRM – Auto Reply System Auto reply fans questions e.g. store location, opening hour, etc. Public Platform- Basic Marketing Services
  12. 12. 7.Fans Management Classify & manage fans based on region, personality, hobbi es etc. Public Platform- Basic Marketing Services
  13. 13. Public Platform- Personalized Marketing Services 1. WeChat Official Website Development Personalize Mobile Site Visit official website directly though WeChat platform
  14. 14. 2.WeChat Shopping Cart Sales Develop online shopping channel inside Wechat
  15. 15. Public Platform- Personalized Marketing Services 3.Marketing Campaign Construction Sales Develop application of marketing campaign
  16. 16. 4. WeChat Marketing Position Development Stores Navigation Service Public Platform- Personalized Marketing Services
  17. 17. 5.WeChat Member System Membership Card offering discount Public Platform- Personalized Marketing Services
  18. 18. 6. WeChat Games Marketing Introduce WeChat Games by Combining Brands and Products Public Platform- Personalized Marketing Services
  19. 19. 7.More WeChat Apps Development e.g. Weather, Fares… Introducing Friends Public Platform- Personalized Marketing Services
  20. 20. Public Platform- Marketing Campaign Broad Market Commercial Potential Interactive Explosive Brand Promotion CRM Convenient Product Promotion Rapid Spread Loyalty Expertise Positions Qualitative
  21. 21. Wechat V.S. Weibo
  22. 22. Wechat V.S. Weibo Wechat WeIbo 1-To-1 communication 1-To-many communication Private conversation Public conversation Weak viral effect Strong viral effect
  23. 23. Why fMarketing? Expertise of online marketing • Over 15 years experience in online marketing • Rich experience in application development Unique service provider in Hong Kong • New marketing idea to access the China market • Enjoy the fast-moving advantage
  24. 24. 1. 微信大號推廣 通過某些粉絲量超過十萬的微信大號,推廣我們的微信 Public Platform- Promotion
  25. 25. 2.通過微博炒作進行推廣 長隆大型炒作活動,微博轉發20多萬 次 增加1萬多微信粉絲 Public Platform- Promotion
  26. 26. 2.通過微博炒作進行推廣 Public Platform- Promotion
  27. 27. 3.移動互聯網推廣 在各種移動互聯網入口,推廣微信帳號 Public Platform- Promotion
  28. 28. Why fMarketing? Partnership with Mainland Marketing Firms • Get the updated information of Wechat & the trend of Mainland • Familiar with the culture & users behavior of China Cross-platform promotion • Promote your Wechat through different platform by makng use of our existing resources (e.g. Facebook Page, Weibo, etc)
  29. 29. Public Platform- Real Case
  30. 30. Public Platform- Real Case
  31. 31. Public Platform- Real Case
  32. 32. Public Platform- Real Case
  33. 33. Public Platform- Real Case
  34. 34. Thank You!
  35. 35. Contact Jack Lam eMarketing Director Direct: +852 3175 7659 Email: jack.lam@fmarketing.hk Kathy Chan Sales & Marketing Executive Direct: +852 3113 4499 Email: kathy@fmarketing.hk
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