Wechat Public Platform


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Wechat Public Platform

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Wechat Public Platform

  1. 1. Fmarketing Wechat Marketing
  2. 2. WeChat Market http://www.199it.com/archives/76608.html > 500,000,000 Wechat Users
  3. 3. WeChat Platform- Pages
  4. 4. WeChat Personal Account Platform- Multi-Application WeChat Voice Chat Video Call Moments Look Around Drift Bottle QR Code Shake Public Platform
  5. 5. Public Platform- Backstage
  6. 6. Public Platform- Basic Marketing Services 1. Establish WeChat Public Account (1) Create Account (2) Create ID, logo (3) Set Up QR Code (4) Account Verification
  7. 7. Public Platform- Basic Marketing Services 2. DIY Menu Get relevant information by clicking the menu WeChat Mobile Official Website
  8. 8. 3. Attractive Messages / Wall Posts Public Platform- Basic Marketing Services
  9. 9. 4. WeChat Event Planning Q&A Questionnaire “Shake” to get prize Public Platform- Basic Marketing Services
  10. 10. 5. CRM with Fans Establish new customer service channel to keep communicating with users Public Platform- Basic Marketing Services
  11. 11. 6. CRM – Auto Reply System Auto reply fans questions e.g. store location, opening hour, etc. Public Platform- Basic Marketing Services
  12. 12. 7.Fans Management Classify & manage fans based on region, personality, hobbi es etc. Public Platform- Basic Marketing Services
  13. 13. Public Platform- Personalized Marketing Services 1. WeChat Official Website Development Personalize Mobile Site Visit official website directly though WeChat platform
  14. 14. 2.WeChat Shopping Cart Sales Develop online shopping channel inside Wechat
  15. 15. Public Platform- Personalized Marketing Services 3.Marketing Campaign Construction Sales Develop application of marketing campaign
  16. 16. 4. WeChat Marketing Position Development Stores Navigation Service Public Platform- Personalized Marketing Services
  17. 17. 5.WeChat Member System Membership Card offering discount Public Platform- Personalized Marketing Services
  18. 18. 6. WeChat Games Marketing Introduce WeChat Games by Combining Brands and Products Public Platform- Personalized Marketing Services
  19. 19. 7.More WeChat Apps Development e.g. Weather, Fares… Introducing Friends Public Platform- Personalized Marketing Services
  20. 20. Public Platform- Marketing Campaign Broad Market Commercial Potential Interactive Explosive Brand Promotion CRM Convenient Product Promotion Rapid Spread Loyalty Expertise Positions Qualitative
  21. 21. Wechat V.S. Weibo
  22. 22. Wechat V.S. Weibo Wechat WeIbo 1-To-1 communication 1-To-many communication Private conversation Public conversation Weak viral effect Strong viral effect
  23. 23. Why fMarketing? Expertise of online marketing • Over 15 years experience in online marketing • Rich experience in application development Unique service provider in Hong Kong • New marketing idea to access the China market • Enjoy the fast-moving advantage
  24. 24. 1. 微信大號推廣 通過某些粉絲量超過十萬的微信大號,推廣我們的微信 Public Platform- Promotion
  25. 25. 2.通過微博炒作進行推廣 長隆大型炒作活動,微博轉發20多萬 次 增加1萬多微信粉絲 Public Platform- Promotion
  26. 26. 2.通過微博炒作進行推廣 Public Platform- Promotion
  27. 27. 3.移動互聯網推廣 在各種移動互聯網入口,推廣微信帳號 Public Platform- Promotion
  28. 28. Why fMarketing? Partnership with Mainland Marketing Firms • Get the updated information of Wechat & the trend of Mainland • Familiar with the culture & users behavior of China Cross-platform promotion • Promote your Wechat through different platform by makng use of our existing resources (e.g. Facebook Page, Weibo, etc)
  29. 29. Public Platform- Real Case
  30. 30. Public Platform- Real Case
  31. 31. Public Platform- Real Case
  32. 32. Public Platform- Real Case
  33. 33. Public Platform- Real Case
  34. 34. Thank You!
  35. 35. Contact Jack Lam eMarketing Director Direct: +852 3175 7659 Email: jack.lam@fmarketing.hk Kathy Chan Sales & Marketing Executive Direct: +852 3113 4499 Email: kathy@fmarketing.hk
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