INTRODUCTION…<br />"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".<br />Strategic leadership refers to a manger’s potential to express a strategic vision for the organization, or a part of the organization, an to motivate and persuade others to acquire that vision. Strategic leadership can also be defined as utilizing strategy in the management of employees. It is the potential to influence organizational members and to execute organizational change. Strategic leaders create organizational structure, allocate resources and express strategic vision. Strategic leaders work in an ambiguous environment on very difficult issues that influence and are influenced by occasions and organizations external to their own…<br />
Qualities of strategic leaders…<br />Loyalty<br />Keeping them updated<br />Judicious use of power<br />Have wider perspective/outlook<br />compassion<br />Self-control<br />Motivation <br />Self awareness <br />Constancy/ Reliability <br />Articulacy<br />
Responsibility of a leader…<br />A responsible leader must answer these following question…<br />What is their primary role as chief strategist?<br />What is their job as a leader during ongoing strategy making?<br />What type of team should their strategy making create? <br />When is strategy making finished?<br />
Mahatma gandhi….<br /><ul><li>Smart leaders don't take too many decisions. They take very few decisions and are successful in creating great impact on the outcome. Such leaders don't work within the system but upon the system.
Mahatma Gandhi's decision of breaking salt law at Dandi
In addition to Mahatma Gandhi's leadership contribution to freedom struggle</li></li></ul><li>
Dr Vijay Malaya…<br /> <br />Born- December 18, 1955 (age 53)<br />Bantwal, Karnataka<br />Occupation: RajyaSabha MP, <br />Chairman- United Breweries Group,<br />Kingfisher Airlines, Force India, Royal <br />Challengers Bangalore, United Racing <br />and Bloodstock Breeders.<br /> <br />Net worth- US$1.2 billion<br />Age -52<br />Fortune - Inherited and growing<br />Source - liquor<br />Net Worth- $1.2 billion<br />Country Of Citizenship: - India<br />Residence - Bangalore , India, Asia & Australia<br />Industry - Beverages<br />Marital Status- Married, 3 children<br />Education- Calcutta University, Bachelor of Arts / Science <br />
Key milestones <br /><ul><li>CHAIRMNAN OF UB GROUP > co-op structure with performance accountability & professional mgmt.
Dhirubhaism No 4: Dream big, but dream with your eyes open.
Dhirubhaism No. 5: Leave the professional alone!</li></li></ul><li>CASE STUDY <br />COCA-COLA COMPANY<br />This case study is about the challenges faced by Coca Cola company due to CSE allegations in 2003; the leadership & marketing strategies adopted by Sanjiv Gupta, President and CEO of Coca-Cola India, which helped to regain the trust of consumers, the media, and the government.<br />About Coca-Cola Company: <br />The Coca-Cola Company is the world's largest beverage company, largest manufacturer <br />
COCA-COLA INDIA: <br />Coca-Cola was the leading soft drink brand in India<br /> until 1977 when it left rather than reveals its formula to the government <br />and reduces its equity stake as required under the Foreign Exchange Regulation Act. <br />CSE (CENTRE FOR SCIENCE AND ENVIRONMENT) ALLEGATIONS <br />History reveals that companies with the strongest brands,<br /> most proactive policies of social responsibility, <br />and deepest relationships with their consumers are<br /> the most attractive targets for NGO attacks. <br />COCA-COLA RESPONSE <br />Coca-Cola & Pepsi challenged the very authenticity of the CSE reportIn a statement published by Sanjiv Gupta, he mentioned that the allegations made by CSE were misleading & unaccredited data is used to discredit trusted and world-class brands. In order to regain trust of public, they carried out test individually & published full data to them by means of advertisement & corporate websites. <br />
Coca Cola key to success: <br />The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath. <br />1. Communicate openly with key constituents, including the public, media, employees, franchisees, <br />2. Attempt to collaborate with the CSE, acknowledging that your goals may be closer together than you initially imagine.<br />3. Choose to differentiate as a socially responsible company<br />5. Launched Coca-Cola echo Management System to educate the public<br />