Presentation On Pepsi Presented For: Oral Communication Presented By: Ajeet Kumar Aijaz Ali Goush Bux Mohd :Ayaz Presented To: Miss Shanza TERE LIYE
Introduction Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees. Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. Pepsi can be found in nearly 200 countries around the globe.
OBJECTIVES The objective that the Pepsi Company wishes to achieve is that it wants to remain and continue to be the best or number one beverage company in Pakistan.
As Pepsi is already the number one beverage
company in Pakistan but it has to maintain its
position, power and status and in order to
achieve their target constant dedication and
and hard work is required.
As far as the company is concerned and they
are satisfies with their progress and they wish
to expand their market share from 72% to 100%
driving all their competitors out of the business.
PEPSI IN PAKISTAN In Pakistan Pepsi was introduced in 1979, in the beginning Pepsi did face a lot of problem because at that time Coca Cola had 72% market share. However in 1980 Pepsi was offered as a franchise agreement with the Coca Cola company, which they did accept and there after it came to be knows Pepsi.
Pepsi has a broader product line and outstanding
Record revenues and increasing market share.
Lack of capital constraints (availability of large free cash
Great brands, strong distribution, innovative capabilities.
Number one maker of snacks, such as corn chips and
PRODUCTS Near 40 product in Pakistan of Pepsi some popular product I show here,
UPCOMING PRODUCTS Already Pepsi introduced many types of drinks, and this time Pepsi creating a new kind of drinks,
They add Vitamins or some nutritious element that are necessary to children.
Drink with very light alcoholic which is more suitable for the adults.
For All People
Create a new flavor like mint-cola.
Recent Pepsi Launch New Product
Amp Energy Drink TEST OF CHERRY
Pepsi hard to inspire vision and direction for large global
Not all PepsiCo products bear the company name
PepsiCo is far away from leader Coca-cola in the
international market - demand is highly elastic.
Food division should expand internationally.
Noncarbonated drinks are the fastest-growing part of the
There are increasing trend toward healthy foods.
Focus on most important customer trend - "Convenience".
Pepsi is the largest beverage company in Pakistan
with 72% market share. It has not been an easier
pathway for Pepsi to gain nearly 3/4 th of our
country’s market share in less time compare to its
biggest competitors Coca Cola Limited.
In 1994, Coke reduced the prices to Rs. 5 and Pepsi
has to reduce their prices in order to compete.
In doing this, both the companies had to bear huge
Cock had a loss of 9 million whereas Pepsi the main
sufferer bearing a loss of 14 million.
This price war was reduced when Coca-Cola agreed
not to go on price competition ever again.
MOHD : AYAZ
Pepsi is blamed for pesticide residues in their products
in one of their most promising emerging market
e.g. in India,
Over 50 percent of the company's sales come from
Frito-Lay; this is a threat if the market takes a downturn,
PepsiCo now competes with Cadbury Schweppes,
Coca-Cola, and Kraft foods (because of broader
product line) which are well-run and financially sound
Size of company will demand a varied marketing program;
Social, cultural, economic, political and governmental
Pepsi cola company has promoted its product by every
means of promotion. Like for example through electronic
media (television, radio, internet), through print media,
through bill boards etc….
The Pepsi have also signed some agreements with some
very strong and expanded retailers.
The exclusive agreements are signed with Pizza Hut and
KFC, so in Pizza Hut or KFC you will only find Pepsi
products (and not its competitors).
Pepsi has continued using product endorsement by
using TV actors/models and cricketers, and other
famous celebrities in order to promote their products.
CONCLUSION Pepsi has a long-standing commitment to protecting The consumers whose trust and confidence in its Products is the bedrock of its success. Pepsi commitment is to deliver sustained growth, through empowered people, acting with responsibility and building trust.