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Pulse healthcare credentials

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  • 1. Pulse Healthcare Credentials Prepared for: Prepared by: Pulse Healthcare Date: September 2012 1
  • 2. CONTENT 2 • Our company • Our Vision • Our Scope • Our Values • Our Areas of Expertise • Team
  • 3. IRS was founded in Jan 2010 by a passionate team of consultants, researchers, and operations experts; providing a full fledged marketing research and consultancy services. IRS multidisciplinary qualifications and multicultural background is the drive behind employing the best talents with diversified experiences and exposures to decode consumer behavior, mindset, and patterns. Pulse Healthcare is the healthcare marketing research and consultancy arm of Platform Group serving the pharmaceutical, diagnostics and devices industries. Pulse Healthcare is founded and operated by a group of specialized healthcare research professionals with MENA region expertise bringing together clinical, medical, methodological and cultural experience to provide value based directions to serviced clients. Platform Group is a leading marketing services company. The Group is structured around two core lines of business OUR COMPANY 3
  • 4. OUR VISION 4 To become THE HUB for healthcare research, empowering our clients and partners to create a healthy world through redefining the medical research norms and marrying the healthcare expertise to the research proficiency.
  • 5. OUR SCOPE 5
  • 6. CONTENT 6 • Our company • Our Vision • Our Scope • Our Values • Our Areas of Expertise • Team
  • 7. OUR VALUES (1/2) 7 At pulse, our duty goes much beyond research execution. Our clients are our partners, every encounter is a counter- stone solidifying and enriching our ongoing relationship. Your business needs are our prime interest and the focal point that we constantly strive to accommodate to. CLIENT FOCUS Expertise is the value we celebrate the most at Pulse. It is a multi facets value that gets manifested in several aspects; from one end; we by bring together the best of both medical and research worlds and on the other hand we master the diversified specializations of healthcare, with utmost accuracy and profound skillfulness. Expertise is the ignition point to the Value added path we are committed to. EXPERTISE We walk the talk …. standing true to each and every single value. INTEGRITY
  • 8. OUR VALUES (2/2) 8 This is the one value that wraps all our offering and bring it to life. Only with a great sense of ownership when all other values are best implemented... Through incessant dedication, accountability and attentiveness, every project is delivered as genuine and original piece marked by our fingerprints. OWNERSHIP Time is money….. A statement that becomes a reality in every task, in every project, for every client. Starting with customized resources allocation and ending with prompt deadlines. EFFICACY Customized approaches and research designs especially tailored to best cater to our clients needs. We always aim at pushing limits of capabilities and challenging the conventional ways. INNOVATTION
  • 9. CONTENT 9 • Our company • Our Vision • Our Scope • Our Values • Our Areas of Expertise • Team
  • 10. OUR AREAS OF EXPERTISE (1/3) 10 • b Types of research • Pricing research • Product Positioning • Pre and Post Launch testing • Usage and Attitudes • Brand Image • Patient journey and patient flow • Segmentation and stakeholder profiling • Brochure Testing • Package testing • Corporate Image • Message Recall • Payors research
  • 11. OUR AREAS OF EXPERTISE (2/3) 11 • b Therapy Areas • Neuroscience and Ophthalmic • Respiratory • Cardiovascular and Metabolism • GI disease and liver and kidney transplantations • Bone and pain • Oncology • Immunology and infectious diseases • Dermatology & Gynecology • Vaccines and diagnostics • Over the counter • Nutrition and baby food • Skin and hair care
  • 12. CONTENT 12 • Our company • Our Vision • Our Scope • Our Values • Our Areas of Expertise • Team
  • 13. WHY “PULSE HEALTHCARE”? 13 Pulsate Actionable Timely Collaborative Your transmitter to market dynamics and pulsation Quality and time with accurate deliverables Your partner all across your journey Your KPIs performance indicator
  • 14. ©2012. PULSE . Healthcare Managing Director Profile: • Mohamed is the CEO of Platform Group and the Managing Director of Pulse Healthcare. Prior to his current position, he was the CR Director at the Nielsen company, Business development Director – North Africa in Synovate, managed the Moroccan & Algeria operation as their General Manager. • His experience encompasses leading key client accounts, overall research design, championing key research solutions and overall strategy & business development. • Academic background: Mohamed is an MD (Medical Doctor) and holds a Management Diploma from the American University in Cairo. Mohamed started his research career specializing in healthcare and is now known to be one of the healthcare research gurus in the Middle East Region. Mohamed is a member of the European Society of Market Research (ESOMAR). Location: Egypt Experience: 20 Years. His experience spans various sectors including healthcare, real estate, tourism, retail, consumer products, durables & electronics, education and social research. Service Specialties: Qualitative, Quantitative Healthcare,. FMCG, Real Estate, Tourism & Aviation, Financial, Consumer Electronics, Social and Developmental Research. MOHAMED KAMAL 14
  • 15. ©2012. PULSE . Healthcare Senior Research Manager Profile: • Rania holds a bachelor degree in Pharmaceutical Science – Cairo University • Rania’s expertise across a broad range of research studies (qualitative & quantitative ) among both patients and medical professionals. She started the marketing research in 2004, Prior to her current position she managed the healthcare department in Synovate Healthcare. • Rania served some key global accounts like Roche, Novartis, AstraZeneca, Schering Plough, MSD, Novo Nordisk, GSK, Lundbeck, Sanofi Aventis, Sanofi Pasteur, Pfizer, El Lilly and other accounts as EL Moktabar Location: Egypt Research Experience: 10 years Research Specialties: ATU tracking/brand equity, message & positioning research, concept testing and market structure/segmentation Sector Specialities: Healthcare, pharmaceuticals and FMCG RANIA MAHFOUZ 15
  • 16. ©2012. PULSE . Healthcare Senior Research Executive Profile: • Sarah holds a M.Sc. Public Health and Dip. Healthcare Management from the Royal College of Surgeons Ireland. • Sarah has expertise across a broad range of research studies among both patients and medical professionals. Prior to her current position she served as a Researcher with the European Food and Safety Authority and University College Dublin. Location: Egypt Research Experience: 10 Years Specialities: Research, Healthcare, pharmaceuticals, Public Health and Nutrition. SARAH HAMMAD 16
  • 17. HOSSAM ABU-EL NAGA 17 Operations Manager Profile:  Prior to his current position, Hossam was the Head of quantitative operations in Synovate (and Ipsos) from 2007 to mid 2012 where he enhanced his experience in managing field managers, senior supervisors and supervisors between surveyed locations.  Hossam has lately managed more than 800 quantitative projects in Egypt, with primary responsibility over resources and time scheduling as well as conformance to quality standards and survey designs.  In this capacity, Hossam will lead the fieldwork team to meet the noted project quality and management objectives. Before joining Synovate, Hossam used to work at Fedex for 10 years as Airport operations manager.  Hossam holds a Bachelor in Commerce and Certificates in Call Center Training, Cage Training and Managerial Skills Course & Quality Awareness Course Location: Egypt Research Experience: 16 Years
  • 18. HANY EL ALFI 18 Healthcare Product Manager Profile:  Prior to his current position, Hani was International project manager of all Healthcare projects in Honest Research/USA from 2007 to 2012 to where he was fully responsible for Project Coordination, Quality control and client service  Hani Also worked in TNS, Kantar Healthcare and Nagy Research Healthcare as Field Supervisor.  Hany graduated from the faculty of Medicine and also hold certificates for Market Research training course and Project Management training course. Location: Egypt Research Experience: 13 Years
  • 19. THANK YOU 19 Mohamed Kamal Managing Director Mohamed.kamal@pulse-healthcare.com +201224460677 Rania Mahfouz Senior Research Manager Rania.mahfouz@pulse-healthcare.com +201282444935