Your SlideShare is downloading. ×
  • Like
Public relation tips and theory
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Public relation tips and theory

  • 885 views
Published

 

Published in Business , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
885
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
36
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. POWERFUL OF PR HENNY S. WIDYANINGSIH, M.Si. Disampaikan dalam: Training Humas Net ke – 2 BEM Fakultas se-Universitas Indonesia Rabu, 16 April 2008
  • 2. “ Public Relations is Planned Persuasive Communication Designed to Influence Significant Public” What is Public Relations? “ Public Relations is a Planned Process to Influence Public Opinion, through Sound Character and Proper Performance, based on Mutually Satisfactory Two-way Communication” (Fraser P. Seitel)
  • 3. Public Relations sebagai Fungsi Manajemen ADMINISTRATION & STAFF SUPPLIER PROSPECTIVE CONSUMER Corporate GOVERNMENT AGENCIES BUSINESS COMMUNITY COMPETITORS KOMISARIS LOCAL COMMUNITY GENERAL PUBLIC MASS MEDIA CURRENT CONSUMER NGO FAMILY OF STAFF CORPORATE AND ITS PUBLICS
  • 4. Public Relations sebagai Fungsi Manajemen PUBLIK INTERNAL EKSTERNAL SUPPORT ORGANISASI/ LEMBAGA PRODUCTIVITY REPUTATION GOOD IMAGE
  • 5. 5 KEGIATAN PR PR EMPLOYE RELATIONS COMMUNITY RELATIONS MEDIA RELATIONS GOVERNMENT RELATIONS CUSTOMER RELATIONS
    • Bulletin
    • Family Gathering
    • Komunikasi Internal
    • dll
    • Beasiswa unt SD
    • Sunatan massal
    • Charity night
    • dll
    • Release
    • Press conference
    • Press tour
    • Road show
    • Press Reception
    • Press rooms
    • dll
    • Lobby
    • Negosiasi
    • Newsletter
    • dll
    • Promotion
    • Service exellence
    • Newsletter
    • dll
  • 6. 8 pekerjaan utama PR
    • Writing
    • Editing
    • Placement
    • Promotion
    • Speaking
    • Production
    • Progamming
    • Institusional Advertising
  • 7. Reputasi Perusahaan adalah Aset Utama Davis Young dalam bukunya “Building Your Company’s Good Name” menulis, “You build your company’s good name, inch by inch and day by day. And you lose that good name in an instant when you stop focusing on its importance.” The success of managers depends, primarily, on their ability to communicate, to all the people for whom the responsible, first what the need to do and second the importance of doing it.
  • 8. Hasil Riset di AS Public Relations sebagai Fungsi Manajemen Personal experience 64 % Major business magazines 37 % Articles in national newspaper 35 % Word of mouth 31 % Television news 14 % Articles in local newspaper 14 % Television current affairs programs 13 %
  • 9. Public Relations sebagai Fungsi Manajemen 1. Communicator 2. Backing-up Management 3. Corporate Image Maker 4. Creator 5. Conceptor 6. Mediator 7. Problem Solver Fungsi dan Peran Public Relations
  • 10. Public Relations sebagai Fungsi Manajemen 1. To Inform 2. To Explain 3. To Suggest 4. To Persuade 5. To Invite 6. To Convince Langkah-Langkah Kegiatan Public Relations
  • 11. Public Relations sebagai Fungsi Manajemen 1. Publication 2. Event 3. News 4. Community Involvement 5. Image and/or Information 6. Lobbying and Negotiation 7. Social Responsibility Kegiatan Operasional Public Relations
  • 12. Public Relations sebagai Fungsi Manajemen Target Kegiatan Public Relations 1. Public Understanding 2. Public Confidence 3. Public Support 4. Public Cooperation
  • 13. Public Relations sebagai Fungsi Manajemen
    • 2 Peran Dominan PR :
    • Communication Technician
    • Communication Manager :
    • a. Expert Prescriber
    • b. Communication Facilitator
    • c. Problem Solving Process Facilitator
  • 14. Public Relations sebagai Fungsi Manajemen Corporate Image In The Service Sector Corporate Identity Contact Personnel Reputation Level of Service Physical Environment Corporate Image
  • 15. Public Relations sebagai Fungsi Manajemen Corporate Image In The Service Sector Corporate Identity
    • Name
    • Logo
    • Distinctive Features
    • Prices
    • Level and Quality of Advertising
  • 16. Public Relations sebagai Fungsi Manajemen Reputation
    • Management Style and Leadership
    • Credibility of Actions
    • Guarantee of Reliable Service
    • Organisational Culture Focused on Customer Needs
    Corporate Image In The Service Sector
  • 17. Public Relations sebagai Fungsi Manajemen Physical Environment – Tangible Cues
    • Atmospherics
    • Décor and ambiance
    • Layout lighting
    • Appearance of Buildings and Grounds
    • Parking facilities
    Corporate Image In The Service Sector
  • 18. Public Relations sebagai Fungsi Manajemen Level of Service
    • Variety of Services (core and support services)
    • Access to Service
    • Operating Procedures
    Corporate Image In The Service Sector
  • 19. Public Relations sebagai Fungsi Manajemen Contact Personnel
    • Friendly and Courteous
    • Appearance
    • Attitude and Behavior
    • Caring Staff
    • Competence
    Corporate Image In The Service Sector