POWERFUL OF PR HENNY S. WIDYANINGSIH, M.Si. Disampaikan dalam:  Training Humas Net ke – 2  BEM Fakultas se-Universitas Ind...
“ Public Relations is Planned Persuasive Communication Designed to Influence Significant Public” What is Public Relations?...
Public Relations sebagai Fungsi Manajemen ADMINISTRATION & STAFF  SUPPLIER  PROSPECTIVE CONSUMER Corporate GOVERNMENT AGEN...
Public Relations sebagai Fungsi Manajemen PUBLIK INTERNAL EKSTERNAL SUPPORT ORGANISASI/ LEMBAGA PRODUCTIVITY REPUTATION GO...
5  KEGIATAN PR PR EMPLOYE RELATIONS COMMUNITY RELATIONS MEDIA RELATIONS GOVERNMENT RELATIONS CUSTOMER RELATIONS <ul><li>Bu...
8  pekerjaan utama PR <ul><li>Writing </li></ul><ul><li>Editing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </...
Reputasi Perusahaan adalah Aset Utama Davis Young dalam bukunya “Building Your Company’s Good Name” menulis,  “You build y...
Hasil Riset di AS Public Relations sebagai Fungsi Manajemen Personal experience 64 % Major business magazines 37 % Article...
Public Relations sebagai Fungsi Manajemen 1. Communicator 2. Backing-up Management 3. Corporate Image Maker 4. Creator 5. ...
Public Relations sebagai Fungsi Manajemen 1. To Inform 2. To Explain 3. To Suggest 4. To Persuade 5. To Invite 6. To Convi...
Public Relations sebagai Fungsi Manajemen 1. Publication 2. Event 3. News 4. Community  Involvement 5. Image  and/or Infor...
Public Relations sebagai Fungsi Manajemen Target Kegiatan Public Relations 1. Public Understanding 2. Public Confidence 3....
Public Relations sebagai Fungsi Manajemen <ul><li>2   Peran Dominan PR : </li></ul><ul><li>Communication Technician </li><...
Public Relations sebagai Fungsi Manajemen Corporate Image In  The Service Sector Corporate Identity Contact Personnel Repu...
Public Relations sebagai Fungsi Manajemen Corporate Image In  The Service Sector Corporate Identity <ul><li>Name </li></ul...
Public Relations sebagai Fungsi Manajemen Reputation <ul><li>Management Style and Leadership </li></ul><ul><li>Credibility...
Public Relations sebagai Fungsi Manajemen Physical Environment – Tangible Cues <ul><li>Atmospherics </li></ul><ul><li>Déco...
Public Relations sebagai Fungsi Manajemen Level of Service <ul><li>Variety of Services (core and support services) </li></...
Public Relations sebagai Fungsi Manajemen Contact Personnel <ul><li>Friendly and Courteous </li></ul><ul><li>Appearance </...
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Public relation tips and theory

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Public relation tips and theory

  1. 1. POWERFUL OF PR HENNY S. WIDYANINGSIH, M.Si. Disampaikan dalam: Training Humas Net ke – 2 BEM Fakultas se-Universitas Indonesia Rabu, 16 April 2008
  2. 2. “ Public Relations is Planned Persuasive Communication Designed to Influence Significant Public” What is Public Relations? “ Public Relations is a Planned Process to Influence Public Opinion, through Sound Character and Proper Performance, based on Mutually Satisfactory Two-way Communication” (Fraser P. Seitel)
  3. 3. Public Relations sebagai Fungsi Manajemen ADMINISTRATION & STAFF SUPPLIER PROSPECTIVE CONSUMER Corporate GOVERNMENT AGENCIES BUSINESS COMMUNITY COMPETITORS KOMISARIS LOCAL COMMUNITY GENERAL PUBLIC MASS MEDIA CURRENT CONSUMER NGO FAMILY OF STAFF CORPORATE AND ITS PUBLICS
  4. 4. Public Relations sebagai Fungsi Manajemen PUBLIK INTERNAL EKSTERNAL SUPPORT ORGANISASI/ LEMBAGA PRODUCTIVITY REPUTATION GOOD IMAGE
  5. 5. 5 KEGIATAN PR PR EMPLOYE RELATIONS COMMUNITY RELATIONS MEDIA RELATIONS GOVERNMENT RELATIONS CUSTOMER RELATIONS <ul><li>Bulletin </li></ul><ul><li>Family Gathering </li></ul><ul><li>Komunikasi Internal </li></ul><ul><li>dll </li></ul><ul><li>Beasiswa unt SD </li></ul><ul><li>Sunatan massal </li></ul><ul><li>Charity night </li></ul><ul><li>dll </li></ul><ul><li>Release </li></ul><ul><li>Press conference </li></ul><ul><li>Press tour </li></ul><ul><li>Road show </li></ul><ul><li>Press Reception </li></ul><ul><li>Press rooms </li></ul><ul><li>dll </li></ul><ul><li>Lobby </li></ul><ul><li>Negosiasi </li></ul><ul><li>Newsletter </li></ul><ul><li>dll </li></ul><ul><li>Promotion </li></ul><ul><li>Service exellence </li></ul><ul><li>Newsletter </li></ul><ul><li>dll </li></ul>
  6. 6. 8 pekerjaan utama PR <ul><li>Writing </li></ul><ul><li>Editing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </li></ul><ul><li>Speaking </li></ul><ul><li>Production </li></ul><ul><li>Progamming </li></ul><ul><li>Institusional Advertising </li></ul>
  7. 7. Reputasi Perusahaan adalah Aset Utama Davis Young dalam bukunya “Building Your Company’s Good Name” menulis, “You build your company’s good name, inch by inch and day by day. And you lose that good name in an instant when you stop focusing on its importance.” The success of managers depends, primarily, on their ability to communicate, to all the people for whom the responsible, first what the need to do and second the importance of doing it.
  8. 8. Hasil Riset di AS Public Relations sebagai Fungsi Manajemen Personal experience 64 % Major business magazines 37 % Articles in national newspaper 35 % Word of mouth 31 % Television news 14 % Articles in local newspaper 14 % Television current affairs programs 13 %
  9. 9. Public Relations sebagai Fungsi Manajemen 1. Communicator 2. Backing-up Management 3. Corporate Image Maker 4. Creator 5. Conceptor 6. Mediator 7. Problem Solver Fungsi dan Peran Public Relations
  10. 10. Public Relations sebagai Fungsi Manajemen 1. To Inform 2. To Explain 3. To Suggest 4. To Persuade 5. To Invite 6. To Convince Langkah-Langkah Kegiatan Public Relations
  11. 11. Public Relations sebagai Fungsi Manajemen 1. Publication 2. Event 3. News 4. Community Involvement 5. Image and/or Information 6. Lobbying and Negotiation 7. Social Responsibility Kegiatan Operasional Public Relations
  12. 12. Public Relations sebagai Fungsi Manajemen Target Kegiatan Public Relations 1. Public Understanding 2. Public Confidence 3. Public Support 4. Public Cooperation
  13. 13. Public Relations sebagai Fungsi Manajemen <ul><li>2 Peran Dominan PR : </li></ul><ul><li>Communication Technician </li></ul><ul><li>Communication Manager : </li></ul><ul><li>a. Expert Prescriber </li></ul><ul><li>b. Communication Facilitator </li></ul><ul><li>c. Problem Solving Process Facilitator </li></ul>
  14. 14. Public Relations sebagai Fungsi Manajemen Corporate Image In The Service Sector Corporate Identity Contact Personnel Reputation Level of Service Physical Environment Corporate Image
  15. 15. Public Relations sebagai Fungsi Manajemen Corporate Image In The Service Sector Corporate Identity <ul><li>Name </li></ul><ul><li>Logo </li></ul><ul><li>Distinctive Features </li></ul><ul><li>Prices </li></ul><ul><li>Level and Quality of Advertising </li></ul>
  16. 16. Public Relations sebagai Fungsi Manajemen Reputation <ul><li>Management Style and Leadership </li></ul><ul><li>Credibility of Actions </li></ul><ul><li>Guarantee of Reliable Service </li></ul><ul><li>Organisational Culture Focused on Customer Needs </li></ul>Corporate Image In The Service Sector
  17. 17. Public Relations sebagai Fungsi Manajemen Physical Environment – Tangible Cues <ul><li>Atmospherics </li></ul><ul><li>Décor and ambiance </li></ul><ul><li>Layout lighting </li></ul><ul><li>Appearance of Buildings and Grounds </li></ul><ul><li>Parking facilities </li></ul>Corporate Image In The Service Sector
  18. 18. Public Relations sebagai Fungsi Manajemen Level of Service <ul><li>Variety of Services (core and support services) </li></ul><ul><li>Access to Service </li></ul><ul><li>Operating Procedures </li></ul>Corporate Image In The Service Sector
  19. 19. Public Relations sebagai Fungsi Manajemen Contact Personnel <ul><li>Friendly and Courteous </li></ul><ul><li>Appearance </li></ul><ul><li>Attitude and Behavior </li></ul><ul><li>Caring Staff </li></ul><ul><li>Competence </li></ul>Corporate Image In The Service Sector
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