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  • 1. Initial ideas for a film trailer… By YASMIN WATKINS
  • 2. INITIAL IDEAS • I aim to create a film trailer under the umbrella of the thriller genre, while infusing conventions of horror, to create a dual-genre film, which is heavily done in the industry. • This is to create a product that isn’t constantly churned out in the cinema already. Through research, I found this had been done with The House At The End of the Street, which effectively used some elements from both in their film trailer. • This will allow me to appeal to more than one target audience and allow me to consider what elements would attract viewers from both genres.
  • 3. INITIAL IDEAS • I think I would create a teaser trailer as opposed to a theatrical trailer, because it’d have to be highly effective in enticing the audience in a substantially shorter amount of time. This would in turn create more hype around the film, leading to the audience wanting to learn more. • A teaser trailer would be able to reach a wider audience, through television and the internet, such as YouTube adverts; unlike a theatrical trailer, which would only be shown to those already buying a similar product. • Furthermore, through effective and shorter, quick-cut editing, the audience would get a sense of verisimilitude
  • 4. VS. TRAILERS • Theatrical trailers are longer and shown in theaters right before the film's release; this gives no time for the audience to react to the film. • A trailer is more detailed, and may provide plenty of detail as to what the plot is about. • Many modern trailers tend to give away too much information ahead of time, which ruins part of the suspense leading up to the film. • Teaser trailers are found online, on television and in theaters for quite a long time before the film's release; this effectively creates a build-up and suspense for the audience before its release. • Its purpose is to tease the audience by giving away snippets of the plot. • They do not reveal any significant plot details and are meant only to give a minor glimpse as what is to come. THEATRICAL TEASER
  • 5. EXAMPLE: TAKEN 2 After watching both the teaser and official trailer for the popular thriller, I immediately noticed a distinct difference: • Length: 0:58 and 2:14 • The teaser trailer mainly informs the audience on the initial premise, by infusing scenes from the first film for context as well as the situation the protagonists are going to encounter –without any further scenes shown to the viewer. • However, the official trailer gave a lot more away in terms of the storyline, and gave the audience a highly detailed narrative of the final product.
  • 6. IDEA – A CULT • This is the main idea I have surrounding the idea of a cult • This idea for a teaser would only inform the audience that a girl that has become involved in a cult, that her friends try and help her to get out, but that they uncover a bigger secret -leaving the audience wanting to learn more. • The biggest focus would be the imagery I show to the audience, which would give away the tone of the film which could either attract or dissuade the audience. • The Skeleton Key uses imagery in the opening of its film trailer which highlights the witchcraft elements of the film - something I’d consider for my own video.
  • 7. AUXILIARY PRODUCT 1 MAGAZINE COVER • I would create a film magazine front cover featuring the film to help advertise the upcoming film and accompany the teaser trailer. • This would require a photo from the film to act as the main image that would most attract my implied target audience to pay to see the film. • This will allow me to use the skills that I learnt last year on Photoshop, but still act as challenging, by researching into how a film magazine differentiates from a music one.
  • 8. AUXILIARY PRODUCT 2 FILM POSTER • I would also create a poster to help advertise the film. • While this would also require an effective image from the film featuring the protagonist, the poster would only be representing my film, unlike the magazine cover; thus allowing me to use slogans and an effective colour scheme through editing. • I would aim to have the protagonist breaking the fourth wall and directly address the reader for better effect.