Turk Mobile Giving Campaign Presentation
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Turk Mobile Giving Campaign Presentation

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Turk Mobile Giving Campaign Presentation Turk Mobile Giving Campaign Presentation Presentation Transcript

  • Mobile Giving Campaign To Benefit By Yasmin Diallo Turk
  • Introduction
      • Project name and purpose
      • How it works
      • Benefitting organization
      • The role of social media
      • Research questions
      • Summary
    By Yasmin Diallo Turk
  • THE PROJECT By Yasmin Diallo Turk
  • The Project Give the Gift of Safety Text Donation Campaign To provide emergency shelter funding to support SafePlace’s fight against sexual and domestic violence. By Yasmin Diallo Turk
  • The Project Ten to End: Abuse, Violence, Uncertainty, Fear And give the gift of a safe new start By Yasmin Diallo Turk Ten to end: fear And give the gift of a safe new start To send a $10 donation to SafePlace, text the word SAFE to 85944 abuse Ten to end: And give the gift of a safe new start
  • HOW IT WORKS By Yasmin Diallo Turk
  • How it Works
      • MobileCause
      • SafePlace
      • Event-Based Campaign
      • Fees
    By Yasmin Diallo Turk http://vimeo.com/16551524
  • THE BENEFITING ORGANIZATION SafePlace By Yasmin Diallo Turk
  • SafePlace
      • Safety, healing, prevention, and social change
      • 34,951 nights of emergency shelter
    By Yasmin Diallo Turk A Client Services $6,288,061 B Community Services $893,855 C Management & General $805,859 D Fund Raising $645,036 Total Operating Expenses $8,632,811 73% 10% 9% 7% A B C D
  • SOCIAL MEDIA The Utilization of By Yasmin Diallo Turk
  • Social Media
      • Ongoing Facebook event
      • Twitter
      • Profile pictures
      • Album tagging through other organizations/ partners
      • Online goal thermometer
    By Yasmin Diallo Turk
  • THE QUESTIONS By Yasmin Diallo Turk
  • Research Interest
      • Will mobile giving broaden giving to SafePlace to a younger demographic?
      • Which venues produce the greatest percentage of audience giving?
    By Yasmin Diallo Turk
  • Summary
      • This project is expected to generate revenue to benefit SafePlace
      • This project will test social media and event-based solicitation of younger demographics using texting as an access point for giving
      • You can text the word SAFE to 89544 to donate $10 to SafePlace. Spread the word to your social media network!
    By Yasmin Diallo Turk
  • Thank You! Please feel free to contact me: Yasmin Diallo Turk [email_address] By Yasmin Diallo Turk Picture source: www.allaboutyou.com/