social media and civic engagement

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Presentation on using social media to enhance civic engagement in government

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social media and civic engagement

  1. 1. Hi. I’m Yasmin. I solve publicproblems through digital technology,with a focus on human experience.School: –  Harvard Kennedy School, M.P.P Public Policy (How U.S. Federal Agencies can Use Social Media to Enhance Civic Participation) –  Grassroots Organizing Training Program –  Cornell University, B.A. Political PhilosophyWork: –  New York City Department of Education –  Founder: BYO consulting –  Blogger: BYO projectsPassions: –  Gov2.0, civic engagement, user experience, business design
  2. 2. BYO consultingA strategy consultancyUsing design & techTo make the world abetter place.
  3. 3. We have some awesome clients and partners:" Prepared by BYO consulting LLC 2011 4
  4. 4. Engagement vs. RelationshipsGovernment -- > People* (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  5. 5. Engagement vs. RelationshipsGovernment -- > People (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  6. 6. Engagement vs. RelationshipsGovernment -- > People* (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  7. 7. Engagement vs. RelationshipsGovernment -- > People* (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  8. 8. Engagement vs. RelationshipsGovernment -- > People* (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  9. 9. Engagement vs. RelationshipsGovernment -- > People* (service delivery)People -- > Government (civic action)People < -- > People (social innovation)Government < -- > Government (diplomacy)Government < -- > People* (co-production)
  10. 10. How Government Agencies can Use Social Media to Enhance Civic Participation by Yasmin Fodil & Anna York
  11. 11. 1. Increased capacity of society to solve problems / participants ability to contribute to common good (social capital) 1. INCREASED CAPACITY WHY INCREASE 2. Support: CIVIC legitimacy of ENGAGEMENT? public3. Public decisions orValue: bi-partisanbetter support for 3. PUBLIC 2.and/or VALUE SUPPORT policyfairer solutionsdecisions
  12. 12. 1. Increased capacity of society to solve problems / participants ability to contribute to common good (social capital) 1. INCREASED CAPACITY WHY INCREASE 2. Support: CIVIC legitimacy of ENGAGEMENT? public3. Public decisions orValue: bi-partisanbetter support for 3. PUBLIC 2.and/or VALUE SUPPORT policyfairer solutionsdecisions
  13. 13. 1. Increased capacity of society to solve problems / participants ability to contribute to common good (social capital) 1. INCREASED CAPACITY WHY INCREASE 2. Support: CIVIC legitimacy ENGAGEMENT? of public3. PublicValue: decisions orbetter bi-partisan 3. PUBLIC 2.and/or support for VALUE SUPPORTfairer policydecisions solutions
  14. 14. 1. Increased capacity of society to solve problems / participants ability to contribute to common good (social capital) 1. INCREASED CAPACITY WHY INCREASE 2. Support: CIVIC legitimacy of ENGAGEMENT? public3. Public decisions orValue: bi-partisanbetter 3. PUBLIC 2. support forand/or VALUE SUPPORT policyfairer solutionsdecisions
  15. 15. Engagement is expensive and time consuming(opportunity costs)
  16. 16. Assumptions regarding motivation and capability aredangerous
  17. 17. Potential to exacerbate conflict
  18. 18. Sherry Arnstein, 1969Ladder of Participation
  19. 19. Key findings: Citizen-centered frameworkCitizen-centered framework behind a successful social media engagementproject: Digital literacy System Online strategy is and issue driven by investment lower Agency engagement barriers to entry Projects goals Citizen Value components Engagement is Systemic integrated into conditions create organization the context for structure and engagement cultureOur findings suggest that actions in each of these four elements is needed for success
  20. 20. Systemic conditions create the context for engagementIssue of executive level directives • Transparency Memo, Open Gov Directive (US) • Power of Information (UK) • NYC Chief Digital OfficerRemoval of legal and access barriers • Procurement and other contract agreements • Security agreements, access policy
  21. 21. Engagement is integrated into org structure and cultureCommitted leaders and individuals• Explicit senior leadership priority• Motivated individuals across organization• Personal experience with technology and toolsAgency structure and culture reflects integratedengagement practices • Cross functional teams to develop and implement engagement projects • Development of both technical and engagement capacity
  22. 22. Online strategy is driven by engagement goals• Well defined engagement objectives that further mission goals• Technical tools that follow from engagement objectives• Capacity for agencies to respond to and/or incorporate citizen contributions & feedback
  23. 23. Digital literacy and issue investment lower barriers to entryBaseline level of digital literacy (and access)Fostering interest and trust • Issue investment/resonance • Understanding of citizen priorities and interests • Well developed citizen-agency relationshipsMatch between citizen capacity/interest and complexity ofissues
  24. 24. Deepening Engagement Institutional Actions Sharing Soliciting Co-Designing Devolving Authority Level of Engagement Listening Sharing Co-Designing Making Decisions Audience Reactions
  25. 25. Questions to ask yourself before engaging withresidents…1. What are you asking people to do?2. What do you need to do in response?3. How deep and wide is your engagement?4. Is it meaningful enough to justify the opportunity costs for residents?5. How do you connect to this work? What is your story? 1. Why you? 2. Why us? 3. Why now?

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