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January 9th 2012DIGITAL INNOVATION LAB: CLASS #1
Wrap-up 13%           Introduction               25%     Workshop       62%
YASMIN FODIL
LAUREN BAIER
DIGITAL INNOVATION
DIGITAL INNOVATION
DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
DIGITAL INNOVATION
DISTRUPTIVE DIGITAL INNOVATION
RADICAL DIGITAL INNOVATION
SUSTAINING DIGITAL INNOVATION
DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps        that solve public problems
SOLVE PROBLEMS / PLEASE PEOPLE
DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps        that solve public problems
COURSE GOALS
PITCH MATERIALS
PITCH MATERIALS    PROCESS
PITCH MATERIALS    PROCESS PRESENTATION
EMERGING  TECH
SCOPE
SURFACE
SURFACESKELETON
SURFACESKELETONSTRUCTURE
SURFACESKELETONSTRUCTURE SCOPE
SURFACESKELETONSTRUCTURE SCOPESTRATEGY
CONCRETE            SURFACE           SKELETON           STRUCTURE            SCOPEABSTRACT           STRATEGY
SCOPESTRATEGY
SKELETONSTRUCTURE SCOPESTRATEGY
PRINCIPLES
ITERATIVE DESIGN
ITERATIVE DESIGN  CO-CREATIVE
ITERATIVE DESIGN   CO-CREATIVE  INQUIRY BASED
DELIVERABLES
DELIVERABLES1   PITCH DECK                         2   HIGH-CONCEPT PITCH    10-15 slides                           •  Dis...
DELIVERABLES1   PITCH DECK                         2   HIGH-CONCEPT PITCH    10-15 slides                           •  Dis...
W-23Final Pitch
W-09Problems &FutureStatesW-23Final Pitch
W-09          F-11Problems &    UserFuture        ExperienceStates        DesignW-23Final Pitch
W-09          F-11            Problems &    User            Future        Experience            States        DesignM-14Ec...
W-09          F-11            Problems &    User            Future        Experience            States        DesignM-14  ...
W-09          F-11            Problems &    User            Future        Experience            States        DesignM-14  ...
W-09          F-11            Problems &    User            Future        Experience            States        DesignM-14  ...
CLASS TIME      Critique        Lecture       25%             25%            Work Session               50%
ASSIGNMENTS• Readings before each class• Assignments due after each class• Peer critique on each assignment• Funding Model...
TEAMS / PODS / PEER     REVIEW
10 minute BREAK
PRIYA PARKER
BREAK
HOMEWORKDUE Friday 1/11 12pm•  Pitch iteration V1•  List of users•  Problems & Theory of Change•  Read: Elements of User E...
SUBMITTINGASSIGNMENTS
Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each...
You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can ...
To view a post, click on the title.
To comment on a post, click the “Reply” link within the post page.
SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriat...
Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each...
You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can ...
To view a post, click on the title.
To comment on a post, click the “Reply” link within the post page.
SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriat...
QUESTIONS?
TEAM FORMATION
NYU Wagner Digital Innovation Lab, Class 1
NYU Wagner Digital Innovation Lab, Class 1
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Transcript of "NYU Wagner Digital Innovation Lab, Class 1"

  1. 1. January 9th 2012DIGITAL INNOVATION LAB: CLASS #1
  2. 2. Wrap-up 13% Introduction 25% Workshop 62%
  3. 3. YASMIN FODIL
  4. 4. LAUREN BAIER
  5. 5. DIGITAL INNOVATION
  6. 6. DIGITAL INNOVATION
  7. 7. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
  8. 8. DIGITAL INNOVATION
  9. 9. DISTRUPTIVE DIGITAL INNOVATION
  10. 10. RADICAL DIGITAL INNOVATION
  11. 11. SUSTAINING DIGITAL INNOVATION
  12. 12. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
  13. 13. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps that solve public problems
  14. 14. SOLVE PROBLEMS / PLEASE PEOPLE
  15. 15. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps that solve public problems
  16. 16. COURSE GOALS
  17. 17. PITCH MATERIALS
  18. 18. PITCH MATERIALS PROCESS
  19. 19. PITCH MATERIALS PROCESS PRESENTATION
  20. 20. EMERGING TECH
  21. 21. SCOPE
  22. 22. SURFACE
  23. 23. SURFACESKELETON
  24. 24. SURFACESKELETONSTRUCTURE
  25. 25. SURFACESKELETONSTRUCTURE SCOPE
  26. 26. SURFACESKELETONSTRUCTURE SCOPESTRATEGY
  27. 27. CONCRETE SURFACE SKELETON STRUCTURE SCOPEABSTRACT STRATEGY
  28. 28. SCOPESTRATEGY
  29. 29. SKELETONSTRUCTURE SCOPESTRATEGY
  30. 30. PRINCIPLES
  31. 31. ITERATIVE DESIGN
  32. 32. ITERATIVE DESIGN CO-CREATIVE
  33. 33. ITERATIVE DESIGN CO-CREATIVE INQUIRY BASED
  34. 34. DELIVERABLES
  35. 35. DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH 10-15 slides •  Distilled vision into one 1.  Cover Page crisp sentence. 2.  Mission Statement •  For your investors – not 3.  Why you: Your Story your users (i.e. not a 4.  Current Problem tagline) 5.  Your solution. Why now? •  Draw analogies to other 6.  Market terms 7.  Competition •  Relating to other 8.  Market Entry companies “the netflix of 9.  Traction and Validation voting” 10.  Future. How will you scale? •  “A for B” where A is a 11.  Financials known brand in my 12.  TImeline/Milestones space, and B is the 13.  Demo target audience. 14.  The Ask •  Sound-bite 37 15.  Next Steps
  36. 36. DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH 10-15 slides •  Distilled vision into one 1.  Cover Page crisp sentence. 2.  Mission Statement •  For your investors – not 3.  Why you: Your Story your users (i.e. not a 4.  Current Problem tagline) 5.  Your solution. Why now? •  Draw analogies to other 6.  Market terms 7.  Competition •  Relating to other 8.  Market Entry companies “the netflix of 9.  Traction and Validation voting” 10.  Future. How will you scale? •  “A for B” where A is a 11.  Financials known brand in my 12.  TImeline/Milestones space, and B is the 13.  Demo target audience. 14.  The Ask •  Sound-bite 38 15.  Next Steps
  37. 37. W-23Final Pitch
  38. 38. W-09Problems &FutureStatesW-23Final Pitch
  39. 39. W-09 F-11Problems & UserFuture ExperienceStates DesignW-23Final Pitch
  40. 40. W-09 F-11 Problems & User Future Experience States DesignM-14Ecosystem W-23 Final Pitch
  41. 41. W-09 F-11 Problems & User Future Experience States DesignM-14 W-16Ecosystem Funding W-23 Final Pitch
  42. 42. W-09 F-11 Problems & User Future Experience States DesignM-14 W-16 F-18Ecosystem Funding Refinement W-23 Final Pitch
  43. 43. W-09 F-11 Problems & User Future Experience States DesignM-14 W-16 F-18Ecosystem Funding Refinement W-23 Final Pitch
  44. 44. CLASS TIME Critique Lecture 25% 25% Work Session 50%
  45. 45. ASSIGNMENTS• Readings before each class• Assignments due after each class• Peer critique on each assignment• Funding Model Group presentation Jan 16th• Final presentation Jan 23rd  
  46. 46. TEAMS / PODS / PEER REVIEW
  47. 47. 10 minute BREAK
  48. 48. PRIYA PARKER
  49. 49. BREAK
  50. 50. HOMEWORKDUE Friday 1/11 12pm•  Pitch iteration V1•  List of users•  Problems & Theory of Change•  Read: Elements of User Experience, Chapter 3Friday: bring a laptop to class!•  Pitch iteration V1: critique (in class)•  List of users: critique (in class)•  Problems & Theory of Change: critique (in class)DUE Wednesday 1/16•  Pod presentations on funding models
  51. 51. SUBMITTINGASSIGNMENTS
  52. 52. Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on theAssignment to go to that forum.
  53. 53. You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
  54. 54. Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the “Paste from” tools for it to work properly.
  55. 55. To view a post, click on the title.
  56. 56. To comment on a post, click the “Reply” link within the post page.
  57. 57. SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriate assignment name3.  Click “Post a New Thread” to add your response to the assignment.4.  Enter a title for your post that includes your product name5.  Enter the content of your post6.  Click “Post Message”To comment, click on the title of the post you want to comment on (the teamyou’ve been assigned to) and then click the “Reply” link within the post page.  
  58. 58. Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on theAssignment to go to that forum.
  59. 59. You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
  60. 60. Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the “Paste from” tools for it to work properly.
  61. 61. To view a post, click on the title.
  62. 62. To comment on a post, click the “Reply” link within the post page.
  63. 63. SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriate assignment name3.  Click “Post a New Thread” to add your response to the assignment.4.  Enter a title for your post that includes your product name5.  Enter the content of your post6.  Click “Post Message”To comment, click on the title of the post you want to comment on (the teamyou’ve been assigned to) and then click the “Reply” link within the post page.  
  64. 64. QUESTIONS?
  65. 65. TEAM FORMATION
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