NYU Wagner Digital Innovation Lab, Class 1
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NYU Wagner Digital Innovation Lab, Class 1 NYU Wagner Digital Innovation Lab, Class 1 Presentation Transcript

  • January 9th 2012DIGITAL INNOVATION LAB: CLASS #1
  • Wrap-up 13% Introduction 25% Workshop 62%
  • YASMIN FODIL
  • LAUREN BAIER
  • DIGITAL INNOVATION
  • DIGITAL INNOVATION
  • DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
  • DIGITAL INNOVATION
  • DISTRUPTIVE DIGITAL INNOVATION
  • RADICAL DIGITAL INNOVATION
  • SUSTAINING DIGITAL INNOVATION
  • DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps
  • DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps that solve public problems
  • SOLVE PROBLEMS / PLEASE PEOPLE
  • DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps that solve public problems
  • COURSE GOALS
  • PITCH MATERIALS
  • PITCH MATERIALS PROCESS
  • PITCH MATERIALS PROCESS PRESENTATION
  • EMERGING TECH
  • SCOPE
  • SURFACE
  • SURFACESKELETON
  • SURFACESKELETONSTRUCTURE
  • SURFACESKELETONSTRUCTURE SCOPE
  • SURFACESKELETONSTRUCTURE SCOPESTRATEGY
  • CONCRETE SURFACE SKELETON STRUCTURE SCOPEABSTRACT STRATEGY
  • SCOPESTRATEGY
  • SKELETONSTRUCTURE SCOPESTRATEGY
  • PRINCIPLES
  • ITERATIVE DESIGN
  • ITERATIVE DESIGN CO-CREATIVE
  • ITERATIVE DESIGN CO-CREATIVE INQUIRY BASED
  • DELIVERABLES
  • DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH 10-15 slides •  Distilled vision into one 1.  Cover Page crisp sentence. 2.  Mission Statement •  For your investors – not 3.  Why you: Your Story your users (i.e. not a 4.  Current Problem tagline) 5.  Your solution. Why now? •  Draw analogies to other 6.  Market terms 7.  Competition •  Relating to other 8.  Market Entry companies “the netflix of 9.  Traction and Validation voting” 10.  Future. How will you scale? •  “A for B” where A is a 11.  Financials known brand in my 12.  TImeline/Milestones space, and B is the 13.  Demo target audience. 14.  The Ask •  Sound-bite 37 15.  Next Steps
  • DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH 10-15 slides •  Distilled vision into one 1.  Cover Page crisp sentence. 2.  Mission Statement •  For your investors – not 3.  Why you: Your Story your users (i.e. not a 4.  Current Problem tagline) 5.  Your solution. Why now? •  Draw analogies to other 6.  Market terms 7.  Competition •  Relating to other 8.  Market Entry companies “the netflix of 9.  Traction and Validation voting” 10.  Future. How will you scale? •  “A for B” where A is a 11.  Financials known brand in my 12.  TImeline/Milestones space, and B is the 13.  Demo target audience. 14.  The Ask •  Sound-bite 38 15.  Next Steps
  • W-23Final Pitch
  • W-09Problems &FutureStatesW-23Final Pitch
  • W-09 F-11Problems & UserFuture ExperienceStates DesignW-23Final Pitch
  • W-09 F-11 Problems & User Future Experience States DesignM-14Ecosystem W-23 Final Pitch
  • W-09 F-11 Problems & User Future Experience States DesignM-14 W-16Ecosystem Funding W-23 Final Pitch
  • W-09 F-11 Problems & User Future Experience States DesignM-14 W-16 F-18Ecosystem Funding Refinement W-23 Final Pitch
  • W-09 F-11 Problems & User Future Experience States DesignM-14 W-16 F-18Ecosystem Funding Refinement W-23 Final Pitch
  • CLASS TIME Critique Lecture 25% 25% Work Session 50%
  • ASSIGNMENTS• Readings before each class• Assignments due after each class• Peer critique on each assignment• Funding Model Group presentation Jan 16th• Final presentation Jan 23rd  
  • TEAMS / PODS / PEER REVIEW
  • 10 minute BREAK
  • PRIYA PARKER
  • BREAK
  • HOMEWORKDUE Friday 1/11 12pm•  Pitch iteration V1•  List of users•  Problems & Theory of Change•  Read: Elements of User Experience, Chapter 3Friday: bring a laptop to class!•  Pitch iteration V1: critique (in class)•  List of users: critique (in class)•  Problems & Theory of Change: critique (in class)DUE Wednesday 1/16•  Pod presentations on funding models
  • SUBMITTINGASSIGNMENTS
  • Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on theAssignment to go to that forum.
  • You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
  • Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the “Paste from” tools for it to work properly.
  • To view a post, click on the title.
  • To comment on a post, click the “Reply” link within the post page.
  • SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriate assignment name3.  Click “Post a New Thread” to add your response to the assignment.4.  Enter a title for your post that includes your product name5.  Enter the content of your post6.  Click “Post Message”To comment, click on the title of the post you want to comment on (the teamyou’ve been assigned to) and then click the “Reply” link within the post page.  
  • Start by clicking on “Forums” in the sidebar.You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on theAssignment to go to that forum.
  • You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response tothe assignment.
  • Enter a title for your post. Please include your product’s name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the “Paste from” tools for it to work properly.
  • To view a post, click on the title.
  • To comment on a post, click the “Reply” link within the post page.
  • SUMMARY: Posting + Commenting on Assignments1.  Click on “Forums” in the sidebar2.  Click on the Forum with the appropriate assignment name3.  Click “Post a New Thread” to add your response to the assignment.4.  Enter a title for your post that includes your product name5.  Enter the content of your post6.  Click “Post Message”To comment, click on the title of the post you want to comment on (the teamyou’ve been assigned to) and then click the “Reply” link within the post page.  
  • QUESTIONS?
  • TEAM FORMATION