The masthead is bold Selling line.and overall simple. The quibright red colour andthick sans serif font This ‘&’ is quirkymakes the cover eye- and original andcatching and appeals to contributes to theall genders. magazine’sBackground is all in authenticwhite, and that house style.contrasts well with theboldness of the red as Sans serif fonts, all inwell as the black and capital letters whichwhite picture. This use makes all text standof white space also out more. This use ofgives more emphasis a less complex font isnot only to the photo sensible because theof Liam Gallagher but explanatory text isto text around him quite small anyway,too. so enables reader to read it more quicklyUnusual and funny and clearly.quote – will probablyinterest audience and All text is lined upmake them want to and only 3 fonts haveread on. been used which gives the cover a more neat and organised feel.Cover line is bigger insize than most of other Conventional bartexts. This makes it code position in thestand out and attract bottom right of thereader’s attention. cover therefore it does not take up much space.
L an g u ag eThis cover uses a lot of colloquial language as seen by theexamples on the right (‘epic gigs’ and ‘massive summer’) inorder to attract a younger audience and make the text on thecover more interesting via the use of informality. It also uses alot of direct speech and speaks personally to the reader via theuse of personal pronouns such as ‘Liam answers your questions’.This is a good thing to have on a cover because it wouldpersuade the reader to open the magazine since they’d feel likethey’re being personally addressed to.C o ve r P h o toThe main image is of ex-Oasis band member Liam Gallagher. Thisinstantly reaches out to a large audience of many ages as he is veryfamous. The fact that he is wearing sunglasses and is looking away fromthe camera instead of making eye-contact suggests that even thoughthere is an interview with him, he does not wish to be exposed too much.The image is a studio shot in a medium close up angle, with very sharpdetails and in black and white. It has bright studio lighting with acyanotype tone to it and in relation to Mise en scene, there arent anyprops apart from his glasses which makes the picture very simple butpowerful. any props or He is looking towards the right hand of themagazine cover, where people would open up the magazine thereforethe fact he is looking towards that direction could incline people toactually open the magazine.
E ye F lo wThe front cover has a layout which followsthe readers’ natural eye flow. They willfirstly be attracted to the masthead onthe top left at the page, then follow LiamGallagher’s picture of his face down to the‘Plus’ section of the page. With this inmind, it was a smart idea to have madethe ‘Liam’ cover line in a very large andbold font because it may necessarily notbe the thing the audience may beattracted to first.
Via using a quote from the Selling line band as the main cover The masthead uses a line, the audience feels grunge sans serif font with directly addressed by the an element of chaos and band, ergo this connection distortion to it. This may may entice them to by the suggest to the reader that magazine. the magazine is very busy packed with information as well as setting a genreMain cover line in of rock to it. Unlike othergrunge font similar magazines (for exampleto the mast head, in NME) where the mastheada tilted format, very is bold and very simple thisunconventional and one differs in the sensesets a tone of that it seems moredistortion to the rebellions and more ‘incover, like the your face’, which couldposition of the lead also be reflected from thesingers head also. exclamation mark.Unlike NME, Kerrang’s colour Appealing sticker.scheme is a lot more complex,with more colours such as Splatters persuadewhite, pink, yellow, black and audience to buygrey and it’s all overall a lot magazine due to thebrighter with more vivid words used such as ‘Win’colours. This may catch the and ‘plus’… Suggestingreaders’ eye more effectively magazine is full of great interesting things and Extra pictures added on gives readers the front cover which opportunities. gives reader more to look Conventional bar code at rather than just the position. Contrasts from cover photo. the cover’s overall business and distortion.
L an g u ag eLike NME, this Kerrang cover uses an informal register to address it’s Abbreviationreaders, with overall slangy/colloquial language which would appealto their target audience of a younger demographic as it’s thevocabulary their familiar with (examples to the right). Even thoughthere aren’t any personal pronouns like in NME, this cover stillsuccesses in making a direct link with the audience by saying thingssuch as: ‘Dave Mustaine get’s personal’ which makes the reader thinkthese are exclusive things they might not be able to read elsewhere.C o ve r P h o toThe cover photo for Kerrang is very different to NME’s. Firstlyall the members in the band (Paramore) have direct eyecontact with the camera which will make the reader feel morepersonally addressed, as if the band are looking straight atthem. Like NME the image is a studio shot but in a low angleand has minimal props, as well as more natural lighting andnot in black & white. In fact, the picture is quite saturated andthe colours are all very vivid especially the lead singer’s gingerhair which contrasts to the rest of the band’s black clothing.This suggests she is the main feature of Paramore, and sinceshe’s very famous a larger audience will be appealed to buy themagazine.
E ye F lo wThe layout of Kerrang also followsthe reader’s natural eye flow: fromtop left of the cover to the bottomright. With this in mind, this coverenables the reader to firstly see themasthead, then the main cover line,followed by the main attribute ofthe cover photo (Hayley, the mainsinger of Paramore).
Ins p irations for m y own m agazine cove r • Use of stickers and splatters• Black and white cover photo • Conventional bar code positions• Bold contrasting colours for text and for • Follows readers’ natural eye flowmasthead (red colour especially) • Grunge font for mast head• Conventional bar code positions • Studio low angle shot.• Kickers and explanatory text all in capital • Colloquial languageletters • Model’s direct eye contact with• Lining up of text – makes the cover neat camera• Using a quote from famous band as a • Using a quote from famous band asselling line main cover line • Informal register