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Brain Fingerprinting BY KAVITHA
<ul><ul><li>ABSTRACT </li></ul></ul><ul><ul><li>INTRODUCTION </li></ul></ul>
<ul><ul><li>WHAT IS BRAIN FINGERPRINTING? </li></ul></ul>
Background <ul><ul><li>Brain fingerprinting: technique used to determine scientifically what information is, or is not sto...
<ul><ul><li>PHASES OF BRAIN FINGERPRINTING </li></ul></ul>
Applications  <ul><ul><li>National security </li></ul></ul><ul><ul><li>Medical diagnosis </li></ul></ul><ul><ul><ul><li>Al...
National Security <ul><ul><li>Identify terrorists and accomplices prior to attacks by determining whether specific informa...
Medical Field <ul><ul><li>Alzheimer’s Disease </li></ul></ul><ul><ul><ul><li>Detects P300 brainwave </li></ul></ul></ul><u...
Advertising <ul><ul><li>Brain fingerprinting allows advertisers to determine what information from an ad is retained in me...
Criminal Justice <ul><ul><li>Used with MERMER technology </li></ul></ul><ul><ul><li>FBI and CIA endorsed to convict crimin...
References <ul><ul><li>http://www.nightwithafuturist.com </li></ul></ul><ul><ul><li>http://brainwavescience.com </li></ul>...
<ul><ul><li>CONCLUSION </li></ul></ul>
<ul><ul><li>QUERIES???????? </li></ul></ul>
<ul><ul><li>THANK U </li></ul></ul>
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Transcript of "BrainFingerprintingpresentation"

  1. 1. Brain Fingerprinting BY KAVITHA
  2. 2. <ul><ul><li>ABSTRACT </li></ul></ul><ul><ul><li>INTRODUCTION </li></ul></ul>
  3. 3. <ul><ul><li>WHAT IS BRAIN FINGERPRINTING? </li></ul></ul>
  4. 4. Background <ul><ul><li>Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain </li></ul></ul><ul><ul><li>Not a measure of guilt or innocence </li></ul></ul><ul><ul><li>Measures the response to visual or audio stimulus </li></ul></ul>
  5. 5. <ul><ul><li>PHASES OF BRAIN FINGERPRINTING </li></ul></ul>
  6. 6. Applications <ul><ul><li>National security </li></ul></ul><ul><ul><li>Medical diagnosis </li></ul></ul><ul><ul><ul><li>Alzheimer’s Disease </li></ul></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Crimial justice system </li></ul></ul>
  7. 7. National Security <ul><ul><li>Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject </li></ul></ul>
  8. 8. Medical Field <ul><ul><li>Alzheimer’s Disease </li></ul></ul><ul><ul><ul><li>Detects P300 brainwave </li></ul></ul></ul><ul><ul><ul><li>Symptoms reversible through dietary and medicinal changes </li></ul></ul></ul><ul><ul><li>Pharmeceutical companies </li></ul></ul><ul><ul><ul><li>See effects of new medication </li></ul></ul></ul><ul><ul><ul><li>Doctors can monitor treatments and adjust them </li></ul></ul></ul>
  9. 9. Advertising <ul><ul><li>Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory </li></ul></ul><ul><ul><ul><li>What elements do people pay attention to </li></ul></ul></ul><ul><ul><ul><li>What type of media is most effective </li></ul></ul></ul><ul><ul><ul><li>How to advertise to people all over the world </li></ul></ul></ul>
  10. 10. Criminal Justice <ul><ul><li>Used with MERMER technology </li></ul></ul><ul><ul><li>FBI and CIA endorsed to convict criminals </li></ul></ul><ul><ul><ul><li>P300 brainwave is emitted if a memory of presented stimulus exists in the brain </li></ul></ul></ul><ul><ul><ul><li>Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain </li></ul></ul></ul>
  11. 11. References <ul><ul><li>http://www.nightwithafuturist.com </li></ul></ul><ul><ul><li>http://brainwavescience.com </li></ul></ul><ul><ul><li>http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html </li></ul></ul>
  12. 12. <ul><ul><li>CONCLUSION </li></ul></ul>
  13. 13. <ul><ul><li>QUERIES???????? </li></ul></ul>
  14. 14. <ul><ul><li>THANK U </li></ul></ul>
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