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BrainFingerprintingpresentation
 

BrainFingerprintingpresentation

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    BrainFingerprintingpresentation BrainFingerprintingpresentation Presentation Transcript

    • Brain Fingerprinting BY KAVITHA
        • ABSTRACT
        • INTRODUCTION
        • WHAT IS BRAIN FINGERPRINTING?
    • Background
        • Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain
        • Not a measure of guilt or innocence
        • Measures the response to visual or audio stimulus
        • PHASES OF BRAIN FINGERPRINTING
    • Applications
        • National security
        • Medical diagnosis
          • Alzheimer’s Disease
        • Advertising
        • Crimial justice system
    • National Security
        • Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject
    • Medical Field
        • Alzheimer’s Disease
          • Detects P300 brainwave
          • Symptoms reversible through dietary and medicinal changes
        • Pharmeceutical companies
          • See effects of new medication
          • Doctors can monitor treatments and adjust them
    • Advertising
        • Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory
          • What elements do people pay attention to
          • What type of media is most effective
          • How to advertise to people all over the world
    • Criminal Justice
        • Used with MERMER technology
        • FBI and CIA endorsed to convict criminals
          • P300 brainwave is emitted if a memory of presented stimulus exists in the brain
          • Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain
    • References
        • http://www.nightwithafuturist.com
        • http://brainwavescience.com
        • http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html
        • CONCLUSION
        • QUERIES????????
        • THANK U