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hindustan lever limited the dream company

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the dream company

the dream company

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  • 1. Hindustan Lever Limited By Abhishek Gaurav Roll No. 5
  • 2. A brief history
    • Enters the Indian market with introduction of soap bars in 1888
    • Lifebuoy introduced in 1895
    • Pears,Lux and Vim followed subsequently
    • Vanaspati launched in 1918
    • Famous dalda brand launched in 1937
  • 3.
    • Hindustan Vanaspati Manufacturing, first Indian subsidary set up in 1931
    • Lever Brothers India Limited set up in 1933
    • United Traders Limited set up in 1935
    • All 3 companies merged to form HLL in 1956
  • 4. Management Structure
    • Board
    • Division
    • Central function
    • Resources
  • 5. Board
    • Headed by the chairman
    • 5 whole time directors
    • 5 independent non-executive directors
  • 6. Divisions
    • Home and Personal care(HPC)
    • Foods
  • 7. Home and Personal care
  • 8.
    • Personal wash
    • Fabric wash
    • Home care
    • Oral care
    • Skin care
    • Hair care
    • Deodarants and Talcs
    • Colour cosmetics
  • 9. Foods and Beverages
  • 10.
    • Tea
    • Coffee
    • Branded staples
    • Culinary products
    • Ice creams
    • Bread
  • 11. FMCG MARKET
  • 12.  
  • 13.  
  • 14. HLL PRODUCTS
  • 15. Personal Wash
    • Beauty soap of film stars
    • Launched in 1929
    • Available in four different variants
    • Launched in 1895
    • Synonymous with health and value
    • Relaunched in 2002 and 2004 to reposition
    • it
  • 16.
    • Launched in 1934
    • uses ingredients like neem and tulsi
    • “ Everything in life is about balance”
    • “ Beauty at an affordable price”
    • Enriched with 19 special scent oils
    • Fulfills the aspirations of rural India
    • Introduced in 1902
    • Unlike conventional soaps glycerine
    • is retained within the soap
    • Available in 3 variants- amber, green
    • and blue
  • 17.
    • Traditionally identified with freshness
    • Launched by unilever in 1957 and has been
    • available in India since 1995
    • Formulated to be pH neutral and mild on
    • skin
    • Launched in 1947
    • Positioned as a natural skin care soap to
    • give silky glowing skin
  • 18. Fabric Wash
    • “ Surf Excel hai na”
    • Available in 3 variants- blue, quick wash
    • and automatic
    • Launched in 1969
    • “ Whiteness strikes with Rin”
    • Launched in 1987
    • “ Best clean with less effort”
    • Solution to heavy duty laundry like bedsheets
  • 19. Skin Care
    • Launched in 1978
    • based on a revolutionary breakthrough
    • in skin lightening technology
    • Contains niacinamide (Vitamin B3)
    • Available in 12 premium skin care solutions
    • Launched in 1846
    • In 1914, Pond’s cold cream and vanishing
    • cream marked brand’s evolution to a beauty
    • icon
    • Acquired by Unilever in 1987
  • 20. Oral Care
    • Launched in 1975
    • First gel toothpaste to be launched in India
    • Targets youth
    • Also includes toothbrushes
    • Launched in 1993
    • First toothpaste with a unique antibacterial
    • agent to check germs
    • Also includes a range of toothbrushes
  • 21. Hair Care
    • Clinic Plus health shampoo was launched
    • in 1987
    • Clinic All Clear launched in 1996
    • Launched in 1964
    • Positioned as “Hair Expert”
    • “ It knows you and hence knows exactly what
    • your hair needs”
  • 22. Deodorants
    • Launched in 1999
    • Leading male deodorant brand in India
    • Available in 5 fragrances
    • First deodorant to be launched in India
    • in 1995
    • Only deodorant to promise 24 hour protection
    • from body odour
  • 23. Colour Cosmetics
    • Wide variety of products and services that cover
    • all facets of beauty care
    • Products for lips, nails, eyes, face and skin
    • Services like Lakme Beauty salons
  • 24. Ayurvedic Personal and Health Care
    • Ayush was launched in 2002
    • Ayush range comprises shampoos, hair oil,
    • skin cream, soap and nutritional supplements
    • Ayush therapy centres
  • 25. TEA
    • Launched in 1903
    • Touches the homes of over 500 million
    • consumers
    • Available in 4 powerful sub brands- Taj Mahal,
    • Red label, Taaza and 3 Roses
    • World’s largest tea brand
    • An iconic brand for youth through its
    • hot and cold formats
  • 26. FOODS
    • Acquired by HLL in 1995
    • Consists of deliciously wholesome products
    • for kids
    • Kissan range consists of sauces, jams, squashes
    • and ready-to-drink products
    • Knorr annapurna salt first launched in 1997
    • and then relaunched in 2001 with breakthrough
    • technology
    • Annapurna Atta, launched in 1998, is made
    • with patented technology
  • 27. COFFEE
    • Launched in 1969
    • Created history by garnering 21% of market
    • share in 1 st year of its launch
    • Key brands include Roast & Ground and Malabar
    • Roast & Ground
    ICE CREAM
    • Launched in 1995
    • Key launches include Cornetto, Feast, Viennetta
    • and a range of Sundaes
  • 28. New ventures
    • Ayush Ayurvedic products and services
    • Pureit water purifier
    • Hindustan Lever Network
  • 29. COMPETITORS
    • Colgate Palmolive
    • P & G
    • Nestle
    • Marico
    • Nirma
    • Dabur
  • 30. Profit and Loss Account
    • (Rs crore)
    6.4 5.44 8.05 8.04 7.46 5.95 4.86 3.67 2.81 2.08 EPS of Re1 1354 1199 1804 1731 1540 1310 1069 837 580 412 PAT 1604 1505 2244 2197 1943 1665 1387 1130 850 605 PBT 19 129 66 9 8 13 22 29 33 57 Interest 304 318 459 384 381 345 318 244 183 118 Other income 11975 10888 11096 10951 11781 11392 10917 10215 8342 7120 Sales 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996
  • 31. FUTURE PROSPECTS
  • 32.  
  • 33.  
  • 34.  
  • 35. THANK YOU