SONY
Yash Surana
SONY
SONY CORPORATION IS THE PARENT
COMPANY OF THE SONY GROUP AND IS
ENGAGED IN BUSINESS THROUH ITS SIX
OPERATING SEGMENTS...
HISTORY
 IN 1945, AFTER WORLD WAR II ,
MASSARU IBUKA STARTED A RADIO
REPAIR SHOP IN A BOMBED OUT
BUILDING IN A TOKYO. THE...
Land marks
 1950 – Japan's first magnetite – coated, paper based recording
tape “ sony tape“ launched.
 1955 Japan's fir...
Land marks
 1979 – launch of the TPS-L2, the first personal headphone
stereo “ walkman”.
 1982 – world’s first CD player...
Land marks
 1997 – home use PC “ VAIO” launched.
 1997 – flat CRT “ WEGA” launched.
 2001 – sony ericsson mobile commun...
Management
 Howard stringer
chairman and CEO
 Ryoji chubachi
president
Members of the board
 Katsumi ihara
 Akishinge okada –advisor,sumitomo mitsui banking corp
 Hirobumi kawano – senior vi...
BUSINESSES
 ELECTRONICS
 MUSIC
 PICTURES
 GAMES
 FINANCIAL SERVICES
 OTHERS
FINANCIAL PERFORMANCE
6900
7000
7100
7200
7300
7400
7500
7600
2002 2003 2004 2005 2006
sales and operating
revenue in bill...
Net income in billion yen
0
20
40
60
80
100
120
140
160
180
2002 2003 2004 2005 2006
Segment wise revenue
generated
 Electronics – 66.5%
 Games – 9.7%
 Music – 3.3%
 Picture – 9.7%
 Financial service –7...
Products
 Electronics –
computers,digital
cameras,
camcorders,
television & video,
mobile phone,
recording & storage
medi...
Competitors
 Electronics- matsushita Inc. , philips,
sonyo, samsung, compaq, dell, nikon,
kodak, konica, JVC etc.
 Games...
future
 Planning to launch playstation 3 by end of this year
 Downsizing of CRT TV displays operations as demand shift
f...
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55 sony

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55 sony

  1. 1. SONY Yash Surana
  2. 2. SONY SONY CORPORATION IS THE PARENT COMPANY OF THE SONY GROUP AND IS ENGAGED IN BUSINESS THROUH ITS SIX OPERATING SEGMENTS- ELECTRONICS,MUSIC,GAMES,PICTURES, FINANCIAL SERVICES AND OTHERS. SONY RECORDED CONSOLIDATED ANNUAL SALES OF APPROXIMATELY $64 BILLIONS FOR THE FISCAL YEAR ENDED MARCH 31,2006, AND ITS EMPLOYS 151,400 PEOPLES WORLD WIDE.
  3. 3. HISTORY  IN 1945, AFTER WORLD WAR II , MASSARU IBUKA STARTED A RADIO REPAIR SHOP IN A BOMBED OUT BUILDING IN A TOKYO. THE NEXT YEAR HE WAS JOINED BY HIS COLLEAGUE AKIO MORITA, AND THEY FOUNDED A COMPANY CALLED TOKYO TSUHIN KOGYO K.K.(TOKYO TELECOMMUNICATIONS ENGINEERING CORPORATION). IN 1958 COMPANY’S NAME CHANGED TO SONY.
  4. 4. Land marks  1950 – Japan's first magnetite – coated, paper based recording tape “ sony tape“ launched.  1955 Japan's first transistor radio launched.  1958 – company name changed to SONY corporation.  1960 - World’s first direct- view portable TV , the TV8–30 launched.  1961 – sony become the first company to offer share in the U.S.A.  1963 – world’s first compact transistor VTR, the PV- 100 launched.  1968 – trinitron colour TV launched
  5. 5. Land marks  1979 – launch of the TPS-L2, the first personal headphone stereo “ walkman”.  1982 – world’s first CD player launched.  1984 – portable CD player ( later called “discman”) the D-50 launched.  1989 – compact and lightweight passport sized 8mm camcorder, “ handycam” launched.  1989 – columbia pictures entrtainment acquired. Renamed sony pictures entertainment Inc. in 1991.  1996 – launch of digital still camera cyber shot.
  6. 6. Land marks  1997 – home use PC “ VAIO” launched.  1997 – flat CRT “ WEGA” launched.  2001 – sony ericsson mobile communications established.  2002 – sony absorbs AIWA by merger.  2005 – acquisition of Metro-Goldwyn-mayer (MGM).
  7. 7. Management  Howard stringer chairman and CEO  Ryoji chubachi president
  8. 8. Members of the board  Katsumi ihara  Akishinge okada –advisor,sumitomo mitsui banking corp  Hirobumi kawano – senior vice president, jfe steel corp.  Yotaro kobayashi – chief corporate advisor, fuji xerox ltd  Sakie fukushima – reprensentive, korn/ferry international  Yushihiko miyauchi – director, ORIX corporation  Fujio cho – vice chairman , toyota motor corporation  Ned lautenbach – operating partner , clayton dubilier & rice inc.  Goran lindahl – chairman & CEO livsafe group  Fueo sumita - chief of sumita accounting office  Peter bonfield- member of board,telefonaktiebolaget LM Ericsson
  9. 9. BUSINESSES  ELECTRONICS  MUSIC  PICTURES  GAMES  FINANCIAL SERVICES  OTHERS
  10. 10. FINANCIAL PERFORMANCE 6900 7000 7100 7200 7300 7400 7500 7600 2002 2003 2004 2005 2006 sales and operating revenue in billion yen
  11. 11. Net income in billion yen 0 20 40 60 80 100 120 140 160 180 2002 2003 2004 2005 2006
  12. 12. Segment wise revenue generated  Electronics – 66.5%  Games – 9.7%  Music – 3.3%  Picture – 9.7%  Financial service –7.4%  Others – 3.4 %
  13. 13. Products  Electronics – computers,digital cameras, camcorders, television & video, mobile phone, recording & storage media  Movies – sony pictures, MGM  Games – playstation  Music – sony BMG music  Financial service
  14. 14. Competitors  Electronics- matsushita Inc. , philips, sonyo, samsung, compaq, dell, nikon, kodak, konica, JVC etc.  Games – microsoft, nintendo  Music – universal, EMI  Movies – universal, tristar pictures, warner brothers, walt disney
  15. 15. future  Planning to launch playstation 3 by end of this year  Downsizing of CRT TV displays operations as demand shift from CRT display to plasma and LCD panel displays.  Restructuring plan related to reduction of staffing levels and the disposal of certain long lived assets.  Sony will continue to implement programs to reduce headcount by streamlining business operations, including closer and consolidation of manufacturing sites, as well as headquarters and administrative functions.  They are expect their structural reforms are expected to achieve 200 billion yen reduction in cost by the end of fiscal year 2007.
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