Rural Marketing
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Rural Marketing

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Rural Marketing Rural Marketing Presentation Transcript

  •  
  • Meaning of Rural Marketing : * Deals with delivering manufactured goods/services to rural producers * Involves an urban to rural activity * Not much developed in India
  • Recent News relating Rural Marketing:
    • Motors dealers to set up compact ‘F1’outlets for Nano
    • August 2008, Kolkata
    • * Will opt for a ‘hub and spoke model’ to market Nano in Rural Areas
    • * Smaller showroom to set up in surburbs and Rural Areas
    • * Sources stated some dealers already acquired space in these areas
    • * Company believes : Majority sales would come from Rural India
    • Airtel promoting mobile telephony in rural markets
    • 6 th August 2008, Chennai
    • * New Scheme, Grameen Mobile Puratchi announced to
    • promote mobile telephony in rural market of Tamil Nadu
    • * Will offer customised services to target the farmers
    • * Airtel connection will provide agricultural information
    • * Other services would offer : weather report, farming
    • techniques, rural health initiatives, animal husbandry, etc
    • Santro launches new initiative to tap rural market
    • July 2008
    • * Launched a marketing initiative: “Ghar Ghar ki Pehchaan”,
    • (Valid till 31 st July 2008) for tapping rural market
    • * Rolled out special scheme for government employees in rural
    • India on purchase of the car
    • * Planned to touch 58% of Indian villages
    • * Promoted the scheme through road shows, posters, etc
    • Himalaya gets ready for Rural Play
    • June 2008, Bangalore
    • * Launched SBU for expanding into smaller towns and hinter
    • land districts
    • * Rural share of India’s pharma market rose from 18% to 21%
    • * Survey stated, rural market would contribute as much as
    • metros
    • * The districts covered up would rise to 400 from 250
    • Maruti to focus on Rural Areas to gear up car sales
    • June 2008, New Delhi
    • * Launched a PAN India campaign to tap the vast potential of
    • the Rural market
    • * Conducted a 6 – month pilot project to increase sales
    • * Aimed to position itself as the first mover in villages
    • * Maruti roped in large number of rural banks to increase the
    • finance penetration
    • * Offered cash discounts and other promotional schemes
    • Pharma firms see big gains in small towns
    • 6 th June 2008, Ahemdabad
    • * Lack of infrastructure helped to expand their network
    • * Challenges in rural areas : inadequate infrastructure, connectivity
    • problem, unavailability of stockists, reaching the rural customers,
    • accessibility of doctors, etc
    • * Focus of Rural Marketing : U.P, M.P, Maharashtra, and Northern
    • and Southern region
    • LG’s Rural thirst helps drive sales
    • July 13, New Delhi
    • * Company registered a little growth from the rural markets
    • * Moved its focus to interior of India after establishing in urban
    • market
    • * Focuses to penetrate into deeper India after establishing in
    • urban area
    • * Rural thrust was strong with “Sampoorna T.V”
    • * Geographical reach of the company helped matters
    • Hinterland overtakes cities in FMCG consumption
    • August 2008, New Delhi
    • * Rural off take in some categories (shampoos, toothpastes, etc)
    • had grown faster than in the urban sector
    • * Growth higher in rural areas in value and volume
    • rural volume growth:
    • Toothpastes – 12.8% against 8.7% in urban sector
    • Hair Oils – 19.3% against 15.2% in urban sector
    • Shampoos – 11.8% against 8.8% in urban markets
    • Nokia outlines initiatives targeting rural markets
    • June 26, New Delhi
    • * Nokia outlined initiatives in areas: microfinance,
    • distribution, and value added services mainly targeting the
    • farmers
    • * Looking to launch entry level handsets to cater to the non
    • urban consumers
    • BAG targets rural bizz
    • July 11, Kolkata
    • * Joint Venture between Bajaj Auto Ltd. And Allianz AG,
    • Germany looked to boost rural business
    • * Planned to launch a new micro – insurance policy
    • by november which would cater mainly to rural market
    • * Launched a new health insurance plan, ‘Family Care First’ for
    • the rural markets
    • Thankyou
  •