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Strategy

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what is strategy

what is strategy


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  • 1. Session 1 What Is Strategy
    Operational Effectiveness V/s Strategic Positioning
    Positioning – Variety, Need, Access based.
    Sustain strategic Position – Trade offs and Fit
    Trade Off- What not to do & Fit- How to do
    The Rule Of three- Top Three players Shared 80% Market
    Nutshell:- strategy is choosing to perform activities differently than rivals do.
  • 2. Session 2 Theory Of Business- Intel
    DRAM Business V/s Microprocessor Business
    Proprietary Standards
    Industry Standards
    Intel Inside
  • 3. Industry Analysis Tools: PEST, SWOT, 4 C’s
    PESTEL
    Political- degree of intervention in the economy.
    Economic factors : interest rates, taxation changes, economic growth, inflation and exchange rates
    Social: Changes in social trends
    Technological: Technological advances, new markets created by technological advances.
    Environmental:  weather and climate change
    Legal Factors: Legal environment in which firms operate
    SWOT
    Strength
    Weakness
    Opportunities
    Threat
  • 4. 4 c’s
    Customer:
    Targeted Market, Preference, Incomes
    Context: Government regulation
    Competition: Existing + Potential
    Company:
    Resources, Policies
    Internal
    External
  • 5. Regulation And Indian Floor mill
    Method of Case Analysis
    Context
    Problem Analysis
    Internal & External
    Alternatives
    Parameters For Alternatives
    Suggested Strategy
  • 6. Regulation And Indian Floor mill
    Effect Of external environment.
    Deregulation
    Liberalization
    Freight Equalizing Subsidy
  • 7. Structural Analysis Of Industry- Application in the YAHOO case
    Threat Of Entry:
    Barriers: Economies of Scale
    Cost of entry
    Ease of access to distribution channel
    Retaliation by rivals
    Govt Regulation
    Power Of Buyers: (Bargaining)
    High When few large scale Buyers
    High when Suppliers are undifferentiated high no of suppliers
    Cost of switching Low
    Rivalry
    Threat Of Substitutes:
    Product Based
    Need Based
    Generic Substitution
    Power Of Suppliers: (Bargaining)
    High When few large scale Suppliers
    Cost of switching is high
  • 8. Matching Dell: Creating Competitive Advantage
    Differentiation Strategy:-
    Strategic Fit creating a Competitive Advantage
  • 9. The Lips And The Hips
    HIPS - High
    involvement products -
    products for which the
    buyer is prepared to
    spend considerable time
    and effort in searching.
    LIPS -Low involvement products - Products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle.
    Transforming LIPS to HIPS
  • 10. VISION, MISSIONS, BHAG’s
    Vision
    Elements
    Core Purpose
    Core Values
    BHAG’s
    Envisioned Future
    Guiding Philosophy,
    Tangible Image
    Mission
    Targeting
    Common Enemy
    Role Model
    Internal Transformation

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