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Negotiating Your Place
In The Practice
Presentation by Clark A. Hornbaker, CPA
SIX KEYS
• Practice – What is my practice focus?
• Compensation – How much am I worth?
• Termination – How do I exit?
• In...
PRACTICE FOCUS
Practice Mix = Your Goals
Practice Mix = Your Goals
Cosmetic Practice
• Higher collections
• Rewarding
• Adult patients
Plastic Reconstructive
• Low...
PRACTICE FOCUS
Marketing required for success?
     
Rainmaker
or
Catcher
PRACTICE FOCUS
Surgical Clinical Schedule – what Patients?
     
First – Practice Economics
• Standard billing rates – Arbitrary fee amounts
set by practice/physician for billing patients...
First – Practice Economics
DESIGNING YOUR COMPENSATON
CPT 42200 CPT 19357 CPT 19325
Cleft Palate Breast Recons. Breast Aug...
• Overhead – Personnel, facilities,
insurance, supplies, marketing, and
other operating costs. QUESTION: Does
this include...
DESIGNING YOUR COMPENSATON
Billings 5,000,000$ 5,000,000$
Collections 2,250,000 100% 2,250,000 100%
Overhead
Operating Cos...
Second-Translating Terms
DESIGNING YOUR COMPENSATON
What They Say
•Practice made
$1,000,000 last year
•This is a $5 Mil Pr...
How Much are You Worth
Billings collected
(less practice overhead)
( less your direct discretionary expenses)
( less % pro...
How Much are You Worth
DESIGNING YOUR COMPENSATON
First Year Second Year
Billings 400,000$ 800,000$
Collection Rate 45% 58...
But I am great!
DESIGNING YOUR COMPENSATON
•Marketing skills – a true rainmaker!
•Gifted hands – potential world class!
•P...
Trading Talks
DESIGNING YOUR COMPENSATON
Benefits
• Health insurance
•Life insurance
•Disability insurance
•401K Plan
•Den...
Plan your exit strategy
going in
TERMINATION & SEVERANCE
•Agree terms-for cause &
without cause
•Negotiate severance pay
•...
How may they terminate?
TERMINATION & SEVERANCE
For Cause
•Material breach of
duties, contract terms
•Conviction of felony...
How may I terminate?
TERMINATION & SEVERANCE
For Cause
•Material breach of
contract terms
•Material diminution
imposed by ...
Negotiating Severance
TERMINATION & SEVERANCE
Practice with
Cause/You without
•Zero to month’s pay
•No professional
liabil...
Length of Notice
• Practice without Cause/ You without Cause
– 90 days notice
• Practice with cause/You with cause
– 10-30...
For those
times you
really
need it.
PROFESSIONAL LIABILITY INSURANCE
Two types of Policies
• Occurrence – Covers claims no
matter when they are made for
services rendered during policy
period...
Tail Coverage
• Covers claims made after normal
occurrence policy period.
• Usually included in new occurrence
policy, unl...
Negotiation Points:
• Practice pays Prof. Liab.
Insurance during employment
• Practice pays tail if:
– Terminated without ...
Covenant
-Not-to-
Compete
Some key points to
balance should you be
required to sign a CNC
BALANCING THE CNC
First -What is a
Covenant-Not-to-Compete?
• Restricts your activities to practicing
medicine for your employer while you a...
Common Provisions:
• Geographical restriction – county, state,
mile radius, hospitals
• Medical specialty restrictions – p...
Key Negotiating Points
• For cause and you without cause –
limited CNC
– Geographical with reason
– Specialty specific
– B...
PRACTICE STRUCTURE
Goals
• Gain some knowledge.
• Review legal practice forms.
• Who may be involved.
• Risks of different...
PRACTICE STRUCTURE
TYPE STRUCTURE OWNERS RISKS TAXES
Sole
Proprietorship
No legal structure
Assumed name Certificate
One-
...
PRACTICE STRUCTURE
TYPE STRUCTURE OWNERS RISKS TAXES
(Professional)
Limited
Liability
Company
[PLLC]
[LLC]
Legal Entity
Ar...
SIX KEYS ACHIEVED
 Practice focused
 Compensation agreed
 Termination negotiated
 Professional liability
insurance tai...
Thank You & Have a Good Day
Presented by
Clark A. Hornbaker, CPA
4040 Spring Valley Road, #212A
Dallas, Texas 75244
972-46...
Negotiating Your Practice
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Transcript of "Negotiating Your Practice"

  1. 1. Negotiating Your Place In The Practice Presentation by Clark A. Hornbaker, CPA
  2. 2. SIX KEYS • Practice – What is my practice focus? • Compensation – How much am I worth? • Termination – How do I exit? • Insurance – Who pays for what and why? • Non-compete – With whom, about what and when? • PRACTICE STRUCTURE – How does the tax & legal structure affect you?
  3. 3. PRACTICE FOCUS Practice Mix = Your Goals
  4. 4. Practice Mix = Your Goals Cosmetic Practice • Higher collections • Rewarding • Adult patients Plastic Reconstructive • Lower collections • Rewarding • Children patients PRACTICE FOCUS Does the practice mix match your professional and financial goals?
  5. 5. PRACTICE FOCUS Marketing required for success?       Rainmaker or Catcher
  6. 6. PRACTICE FOCUS Surgical Clinical Schedule – what Patients?      
  7. 7. First – Practice Economics • Standard billing rates – Arbitrary fee amounts set by practice/physician for billing patients, insurance companies, Medicare/Medicaid • Collection rate – Standard billings divided by collections DESIGNING YOUR COMPENSATON
  8. 8. First – Practice Economics DESIGNING YOUR COMPENSATON CPT 42200 CPT 19357 CPT 19325 Cleft Palate Breast Recons. Breast Aug.  Standard Fee 3,250$            2,815$                2,500$              Actual Payment:   Private 2,900$            2,534$                2,500$                Private Insurance 1,100$            2,815$                N/A   Medicare/Medicaid 800$               1,400$                N/A Collection Rate:   Private 89% 90% 100%   Private Insurance 34% 100%   Medicare/Medicaid 25% 50%
  9. 9. • Overhead – Personnel, facilities, insurance, supplies, marketing, and other operating costs. QUESTION: Does this include physician discretionary, benefits, and professional expenses- liability insurance, health insurance, travel & meetings, auto, country club, and salaries. • Overhead Rate – Practice overhead divided by collections DESIGNING YOUR COMPENSATON First – Practice Economics
  10. 10. DESIGNING YOUR COMPENSATON Billings 5,000,000$ 5,000,000$ Collections 2,250,000 100% 2,250,000 100% Overhead Operating Costs 1,080,000 48% 1,080,000 48% Physician discretionary 400,000 18% 400,000 18% Physician Salaries 600,000 27% 0% 2,080,000 92% 1,480,000 66% Income 170,000$ 8% 770,000$ 34% Overhead Rates First – Practice Economics
  11. 11. Second-Translating Terms DESIGNING YOUR COMPENSATON What They Say •Practice made $1,000,000 last year •This is a $5 Mil Practice •Things are tight, I only made $50K last year What They Mean •Collections on patient billings were $1,000,000 •Billings are $5 Mil, collections rate is 30%; collections are $1.5 Mil. •This is after $300K in physician salary and $150K of discretionary expenses
  12. 12. How Much are You Worth Billings collected (less practice overhead) ( less your direct discretionary expenses) ( less % profit to owner/physicians) Amount available for your salary DESIGNING YOUR COMPENSATON
  13. 13. How Much are You Worth DESIGNING YOUR COMPENSATON First Year Second Year Billings 400,000$ 800,000$ Collection Rate 45% 58% Collections 180,000 100% 464,000 100% Overhead Operating Costs 75,600 42% 176,320 38% Physician discretionary 30,000 17% 44,000 9% Profit to physicians 18,000 10% 46,000 10% 123,600 69% 266,320 57% Available For Salary 56,400$ 31% 197,680$ 43% Two Year Average 127,040$
  14. 14. But I am great! DESIGNING YOUR COMPENSATON •Marketing skills – a true rainmaker! •Gifted hands – potential world class! •Patients love me – referrals build practice!
  15. 15. Trading Talks DESIGNING YOUR COMPENSATON Benefits • Health insurance •Life insurance •Disability insurance •401K Plan •Dental insurance Discretionary Items •Seminars & meetings •Travel & entertainment •Materials & Internet •Membership dues •Auto allowance •Cellular •Professional liability insurance
  16. 16. Plan your exit strategy going in TERMINATION & SEVERANCE •Agree terms-for cause & without cause •Negotiate severance pay •Negotiate length of notice
  17. 17. How may they terminate? TERMINATION & SEVERANCE For Cause •Material breach of duties, contract terms •Conviction of felony or dishonesty, fraud of moral turpitude •Suspension, restriction, revocation of license •Inadequate marketing • You walk out the door Without Cause •Go Please! •Practice dissolution •Your death
  18. 18. How may I terminate? TERMINATION & SEVERANCE For Cause •Material breach of contract terms •Material diminution imposed by practice Without Cause • I am leaving, goodbye •I resign after being asked. •I die or become disabled
  19. 19. Negotiating Severance TERMINATION & SEVERANCE Practice with Cause/You without •Zero to month’s pay •No professional liability insurance coverage •Benefits end now •Billings, bonuses left on table You with Cause/ Practice without • Month to six months pay •Insurance tail paid •Benefits continue during severance period •Earned but uncollected bonuses paid
  20. 20. Length of Notice • Practice without Cause/ You without Cause – 90 days notice • Practice with cause/You with cause – 10-30 days to cure (in curtain cases) – Immediate notice and termination to 90 days TERMINATION & SEVERANCE
  21. 21. For those times you really need it. PROFESSIONAL LIABILITY INSURANCE
  22. 22. Two types of Policies • Occurrence – Covers claims no matter when they are made for services rendered during policy period. • Claims Made – Covers claims made during policy period for services rendered before (usually date specific) and during policy period. Does not cover claims after policy period; requires purchasing a tail for this coverage. PROFESSIONAL LIABILITY INSURANCE
  23. 23. Tail Coverage • Covers claims made after normal occurrence policy period. • Usually included in new occurrence policy, unless – Going to a university – Retiring – Moving to certain states • Can be VERY expensive PROFESSIONAL LIABILITY INSURANCE
  24. 24. Negotiation Points: • Practice pays Prof. Liab. Insurance during employment • Practice pays tail if: – Terminated without cause – You terminate with cause – Practice dissolves • Often, when going to another practice, their new policy will pick up your tail. PROFESSIONAL LIABILITY INSURANCE
  25. 25. Covenant -Not-to- Compete Some key points to balance should you be required to sign a CNC BALANCING THE CNC
  26. 26. First -What is a Covenant-Not-to-Compete? • Restricts your activities to practicing medicine for your employer while you are with them, and • Restricts your ability to practice your specialty for a time period after you leave the practice. BALANCING THE CNC
  27. 27. Common Provisions: • Geographical restriction – county, state, mile radius, hospitals • Medical specialty restrictions – plastic and cosmetic surgery • Time periods – three months to two years • Provisions for “buying out” CNC –rights to purchase “your patients” • Terms correlated with “for cause” or “without cause” terminations BALANCING THE CNC
  28. 28. Key Negotiating Points • For cause and you without cause – limited CNC – Geographical with reason – Specialty specific – Buy out provisions • Without cause, you with cause – no CNC BALANCING THE CNC Severance pay = ½ of CNC time period or more (i.e. 1 year CNC = 6 months severance pay)
  29. 29. PRACTICE STRUCTURE Goals • Gain some knowledge. • Review legal practice forms. • Who may be involved. • Risks of different legal structures • How each are taxed.
  30. 30. PRACTICE STRUCTURE TYPE STRUCTURE OWNERS RISKS TAXES Sole Proprietorship No legal structure Assumed name Certificate One- Individual Personally responsible Once- Individual General Partnership Partners doing business together Articles of Partnership Two or more Partner death terminates Jointly responsible prtshp debts & partner decisions Split to partners- taxed to individuals Limited Partnership Partners doing business together Legal entity-Articles filed with State General partner(s) & limited partners General – full; limited partners – only capital invested Split to partners- taxed to individuals (Professional) Limited Liability Partnership [PLLP] [LLP] Partners doing business together Legal entity Articles filed with State Two or more partners; who may form may be restricted in some states Limited -Protects partners from liab. Caused by other partners Split to partners- taxed to individuals
  31. 31. PRACTICE STRUCTURE TYPE STRUCTURE OWNERS RISKS TAXES (Professional) Limited Liability Company [PLLC] [LLC] Legal Entity Articles of Organization filed with state Members Single or Multiple Limited like corporation Once- Taxed like partnership Split to partners- taxed to individuals Corporation [C-Corp] Legal Entity Articles of Incorporation filed with state One or more Stockholders Limited to capital invested Twice, corp tax return, dividends to stkhds. S-Corporation [S-Corp] Legal Entity Articles of Incorporation filed with state; S-Corp. election by stkhds filed with IRS One of more stockholders; some limitations on number & who may be stockholder Limited to capital invested Once, Taxed like partnership Split to partners- taxed to individuals
  32. 32. SIX KEYS ACHIEVED  Practice focused  Compensation agreed  Termination negotiated  Professional liability insurance tail covered  CNC balanced with severance  Understand Different Practice Structures SO HAVE I NEGOTIATED A GOOD PLACE?
  33. 33. Thank You & Have a Good Day Presented by Clark A. Hornbaker, CPA 4040 Spring Valley Road, #212A Dallas, Texas 75244 972-467-5253 Cell Phone 214-904-0763 Ex2026 Office Phone
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