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BMJ Products General Presentation 2008

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  • Vision To be the world’s leading and most trusted provider of information and services that will make a real difference in clinical practice and improve outcomes for patients. Mission To lead the debate on healthcare and to deliver innovative, useful evidence based knowledge, best practice and learning to doctors, other health professionals, researchers and patients when and where they need it.
  • We publish a number of journals covering major specialties and a growing number of online products for doctors and patients. Continuous product development ensures that our products and services are of constant importance to the medical profession.The BMJ Publishing Group Ltd (BMJPG) is the innovative publishing division of the British Medical Association
  • BMJ: www.bmj.com BMJ: Journals journals.bmj.com BMJ Learning: bmjlearning.com Clinical Evidence: clinicalevidence.com Best Treatments: www.besttreatments.co.uk BMJ Careers: www.bmjcareers.com Student BMJ: www.studentbmj.com BNF: www.bnf.org BNF for Children: www.bnfc.org BMJ Masterclasses: www.bmjmasterclasses.com International Forum on Quality and Safety in Health Care: www.quality.bmjpg.com Library Resource Centre: journals.bmj.com/lrc BMA: www.bma.org.uk Affinity: affinity.bmj.com


  • 1. www.bmjgroup.bmj.com
  • 2. Agenda
    • Evidence Based Medicine
    • Product overview
    • Features and benefits
    • New projects
  • 3. Let me ask you a question…
    • New medical studies are published every day. How do you sort through the mountain of research to find facts you can trust? And once you find a study, how do you understand its findings and judge how good it is ? ...
  • 4. Evidence Based Medicine aims to assist…
    • “ The Practice of Evidence Based Medicine is the conscientious, explicit and judicious use of current best practice in making decisions about the care of patients”.
    • Contains clinical expertise, skills and judgment combined with the best available current research
    • Clinically lead information rather than research lead
    • Looks at the evidence and decides how certain treatments best work, or DON’T work, or shows there is not enough information to support a decision
  • 5. Product overview…
  • 6. Mission
    • We publish a number of journals covering major specialties and a growing number of online products for doctors and patients
    • Continuous product development ensures that our products and services are of constant importance to the medical profession.
    • The BMJ Publishing Group Ltd (BMJPG) is the innovative publishing division of the British Medical Association
  • 7. What we do?
  • 8. Product overview
    • The British Medical Journal – BMJ.com
    • The Group’s Flagship Journal
    • Weekly general medical journal, 120.000 copies printed each week
    • Publishes rigorous, accessible & entertaining material to help Dr’s and Medical students in daily practice, learning and international debate on health
    • Scientific studies & reviews, educational articles, papers commenting on: clinical, scientific, social, political, and economic factors affecting health
  • 9. BMJ.com
  • 10. BMJ Specialist Journals
    • www.bmjjournals.com
    • 22 journals in specialist areas, public health & evidence based medicine
    • Mainly clinical titles, focussing on helping doctors improve their day to day practice
    • International: editors and associate editors from all over the world: USA, Australia, Canada, Hong Kong, Europe, South East Asia
    • Innovative – Educations sections, case-based learning, Patient columns
    • Influential – many are at the top of their specialty
  • 11. BMJ Specialist Journals
    • All journals have individual websites and full-text hosted by HighWire Press
    • Full-text from 1997+
    • Abstracts & TOC earlier
    • Adding Full-text to volume 1, issue 1
    • Current year paid for subscriptions, previous years free of charge
    • All available in print & online
    • Reference links included
    • CiteTrack alerting service, author and citations
    • Ability to search across all journals via HighWire
  • 12.  
  • 13. BMJ Specialist Journals
    • Gut
    • Heart
    • Journal of Clinical Pathology
    • Journal of Medical Ethics
    • Journal of Medical Genetics
    • Journal of Neurology, Neurosurgery and Psychiatry
    • Postgraduate Medical Journal
    • Quality and Safety in Health Care
    • Sexually Transmitted Infections
    • Thorax
    • Archives of Disease in Childhood
    • Annals of the Rheumatic Diseases
    • BJO: British Journal of Ophthalmology
    • British Journal of Sports Medicine
    • Emergency Medicine Journal
    • Evidence-Based Medicine
    • Evidence-Based Mental Health
    • Evidence-Based Nursing
    • Occupational and Environmental Medicine
    • Journal of Epidemiology and Community Health
    • Injury Prevention
    • Tobacco Control
    Evidence Based Public Health Specialist
  • 14.
    • Knowledge Products…
  • 15. Knowledge Products
    • Clinical Evidence
    • BMJ Learning
    • Best Treatments (Not available in INLM)
    • Evidence Based to support decision making
    • Patient and Doctor information from the same source
    • Point of care information to reduce information overload
    • Content fits into workflow & needs of clinicians and patients
  • 16. Advantages of using BMJ Knowledge products
    • Encouraging best practice by preventing overuse and misuse of treatments
    • Increasing the quality of care for patients
    • Allows shared decisions by offering the same source of information for doctors and patients
    • Quality information from a rigorous search and appraisal process
    • Trusted based on an internationally recognised evidence-based editorial process
    • Clinically lead information rather than research lead
  • 17.
    • Clinical Evidence…
  • 18. Clinical Evidence
    • A compendium of the best available research & evidence findings on common and important clinical questions (systematic reviews)
    • Originally in print now also online & PDA
    • Covers over 500 topics and over 2000 treatments
    • These topics are the most important & common conditions seen in primary and hospital care
    • Describes the questions, summary and background of a condition then benefits & harms of preventative and therapeutic interventions
    • Emphasis on the outcome for patients
    • Findings based on expert knowledge & evidence collected from detailed research using Cochrane Library, Medline, Embase and evidence based journals
    • Contributors, advisors and editors are all specialist expert clinicians
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  • 34. How is Clinical Evidence put together ?
    • Select Topics: common conditions
      • Review data on consultation rates, morbidity, mortality
      • Advice and suggestions from clinicians and patient groups
    • Topic Planning: select the questions
      • Relevance to actual practice
      • Detailed and systematic appraisal of material
      • Quality check of EBM material and guidelines
    • Search & appraise literature: systematic reviews and RCT’s
      • Where no evidence: observational studies
      • Done by in-house specialists & contributions from external clinical specialists
    • Summarise the evidence: peer review and edit
      • Peer reviewed by at least 2 expert clinicians
      • Edited and compared with original papers
      • Consistancy and quality measures also monitored
    • Feedback, error corrections and user responses
  • 35. BMJ Clinical Evidence on PDA
    • Complete Clinical Evidence content on PDA
    • Updates available on synchronization
    • Browse, search and bookmarks for quick navigation
    • Tables and charts included
    • Personal & site licenses available
    • Discounts when purchased with www.clinicalevidence.com online
  • 36. BMJ Clinical Evidence on PDA
  • 37.
    • BMJ Best Treatments…
  • 38. BMJ Best Treatments
    • Database for doctors & patients to use evidence to decide on a certain treatment
    • To inform and initiate a dialogue between doctors and patients at a level a Patient can understand
    • Written for patients in an easy to use and clear format
    • Covers the top conditions, which treatments work, the drugs that may be used and any possible side effects
    • Advice on operations and tests
    • Helps patients balance benefits and risks of treatments
    • Leads to informed joint decisions between patients and doctors
    • Unbiased and up to date and links to reference articles and studies
  • 39.  
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  • 44. Patient Handout
  • 45.
    • BMJ Learning…
  • 46. BMJ Learning
    • CME or learning tool for professionals in primary and hospital care
    • Hospital Doctors, GP’s, Nurses, other clinical staff, practice managers, and receptionists
    • Assess needs, plan then take online learning modules, courses and interactive case studies and tests (300 modules)
    • Quick up to date facts on evidence based conditions
    • Record your progress and create certificates online
    • Read, reflect and correspond with other users online
    • Integrate learning into your appraisal system to continue professional & personal development
    • Constantly updated with new or withdrawn drugs
    • New case studies added weekly also from user suggestions
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  • 55. BMJ Learning Plan
  • 56. BMJ Learning appraisal
  • 57. BMJ Learning Certificates
  • 58.
    • New Projects
  • 59. New Projects
  • 60. New Projects
  • 61. Comorbidities
    • When a patient has one or more conditions…
    • Care fragmented between specialists
    • Polypharmacy leading to poor adherence and side effects
    • Self-care designed for individual conditions
    • Quality of life, values and preferences possibly not taken into account
    • Guidelines and studies that usually deal with individual conditions separately
    • Difficulty identifying optimal care plans
    • Obstacles to finding good research evidence about comorbidities
    • Drug interactions that may lead to adverse events
    • Increasing incidence of chronic disease in an aging population
    • Many patients living with more than one condition
    • Unscheduled hospital admissions
    • High healthcare spending
    For patients For doctors For purchasers
  • 62. Evidence-based recommendations for patients with comorbidities
    • diabetes
    • heart failure
    • asthma
    • COPD
    • coronary artery disease
    • hypertension
    • lipid disorders
  • 63. Flexible care plans Doctor Coach/ case manager Patient
  • 64. Contact Us
    • Any access problem Please inform us via the below email [email_address]
    • Any training issues Please contact us via the below email [email_address]
  • 65. www.bmjgroup.bmj.com
  • 66.
    • Any technical difficulties [email_address]
    • Any training issues [email_address]