Direct Mail Retailer Increases Market Share with Customized Reporting Solution Developed By YASH Technologies


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YASH recommended and deployed Microsoft SQL Server 2008 suite of products, for its ability to create enterprise-level extraction, transformation, and loading (ETL) applications,and to integrate and analyze data from heterogeneous information sources such as the operational systems used by the client.

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Direct Mail Retailer Increases Market Share with Customized Reporting Solution Developed By YASH Technologies

  1. 1. Microsoft Business Intelligence Success Story @ YASH Direct Mail Retailer Increases Market Share with Customized Reporting Solution Quick FactsIndustry: Retail Fulfillment Objectives: Implementation Highlights:Geography: USA ▪▪ Develop an automated solution for ▪▪ On time and on budget implementation generating order-related reports on – project was completed one weekThe Client: an timely and as needed basis to ahead of schedule enhance performance ▪▪ Met client specific PCIA complianceThe client is the industry leader in direct ▪▪ Centralize the data source via a data ▪▪ Utilized onsite and offshore deliverymail advertising services. They provide warehouse model to optimize costsshipping and processing services for ▪▪ Leverage Business Intelligence toDirect-to-Consumer or Business-to-Business increase customer satisfaction, Why YASH:customers. Consumer products include: retention, and business performancetelevision direct response, E-Commerce, ▪▪ Strong experience in Data Warehousesweepstakes, and rebates. Business Solution: and Business Intelligenceproducts include literature: fulfillment, EDI ▪▪ Ability to execute via global deliveryprocessing, and sampling. The client has DW/BI solution with the following components: Benefits:shipped over 3 billion packages since 1965. ▪▪ MS SQL Server 2008Challenges and Opportunities: ▪▪ MS SQL 2008 Reporting Services ▪▪ Better account management via easily accessible business intelligence tools ▪▪ MS SQL Server 2008▪▪ Ability to mine data to assess risks and Integration Services ▪▪ Exclude manual and labor intensive reporting business performance ▪▪ MS SQL Server 2008 Analysis Services▪▪ Time consuming and manual reporting ▪▪ Active Directory with ▪▪ Reporting processing is on demand process instead of days email subscription▪▪ Difficult to grow accounts with current ▪▪ Dundas Data Visualization Tools reporting system
  2. 2. Microsoft Business Intelligence Provided Sophisticated Reporting ToolsIn the direct mail and fulfillment industry, data management is critical to business success. The ability to leverage knowledgemanagement and data mining provides the benefit of making informed business decisions, which in turn provides better insight forassessing risk and facilitates healthy financial gains through business growth opportunities. The client had an existing order processingsystem using the Business Basic programming language on a UNIX server, which was very inefficient for generating reports. They hadclose to 100 key customer accounts for which they needed to generate order-related reports on a weekly, monthly, and yearly basis. Inorder to do this with the current process, a Business Basic programmer was required to custom code and email the reports, leading todelays as sometimes this process took days. The client wanted an automated and sophisticated system that would extract the sourcedata and load it to the Relational Database Management System, where these critical reports could be utilized.Rapid Access to Business Information Ensured Better Decision MakingYASH Technologies was selected as the strategic partner to analyze the client’s environment and processes, recommend the bestoptions and provide implementation support. Understanding the client’s plans for growth, YASH recommended and deployed MicrosoftSQL Server 2008 suite of products, for its ability to create enterprise-level extraction, transformation, and loading (ETL) applications,and to integrate and analyze data from heterogeneous information sources such as the operational systems used by the client.The data warehouse consolidated operational information in one location and provided a rich set of business intelligence tools thatemployees could easily access. To help create the data warehouse, SQL Server 2008 Integration Services was implemented to deliversignificant ETL performance improvement for the enterprise. It provided new ways to glean business intelligence from information byoffering complete data integration, cleansing, movement, and shaping. YASH analyzed business procedures with the company’s systemto maximize the efficiency and usability of the new data warehouse.In addition, the client used SQL Server 2008 Reporting Services to provide a set of predefined reports that gave management a fast,high-level view of the company’s performance. Client-specific charts would compare the current day’s, week’s, or quarter’s revenuenumbers with the same period from the previous year. Other reports would chart the progress of key customer accounts, and providedifferent groups of users with easy access to well-defined and easy-to-understand overviews in one report. Custom key performanceindicators (KPI) metrics and reports were created based on the end user role with a trigger mechanism to send email alerts, wheneverthreshold limits were crossed. Moreover, a self-service capability was enabled for the end users from key customer accounts, wherethey could create ad-hoc reports. YASH also used third-party Dundas Data Visualization tools along with SQL Server 2008 AnalysisServices to deliver the information in the form of user-friendly dashboards for senior executives in the organization.Enhanced Reporting and Analysis Led to Increased Business AgilityAn adaptive environment was created because of the rapid extraction and loading of data. The client no longer had to wait for aprogrammer to write a code to deliver the reports that helped them make business decisions. The solution empowered employees, asanalytical data was now readily available and understandable, to act in ways that improved performance and supported the overallbusiness strategy.With a well-structured data warehouse system in place, the client was able to segment their customers and modify their serviceoffering and level of service to specific customers, resulting in improved customer satisfaction and retention, and increasedmarket share.About YASH TechnologiesYASH Technologies focuses on customer success. As a leading technology services and outsourcing partner for medium and large globalcustomers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customer’senterprise. YASH’s comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. Thisapproach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenanceoutsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2008 certified company withU.S. and India headquarters and regional sales and development offices spread across three continents. YASH is also part of a selectgroup of companies that are SAP - certified global providers of application management services.For more information, please visit or email MS-BI-Retail72-CS-0911 YASH Technologies Global Presence - USA | EU | MEA | APAC • California | Illinois | Iowa | Massachusetts | Missouri | New York Texas | London | Germany | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | Indore World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-766-8934 | Tel: 309-755-0433 | Fax: 309-796-1242 EU: The  Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418 India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-426-1234 © 2011 YASH Technologies. All rights reserved. Referred products/ a services may be registered trademarks of belonging companies.