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psychology project slides

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  • 1. SOCIAL PSYCHOLOGY ASSIGNMENT 2 Surayyn Selvan [0309818] Danielle Lionel [0310023] Yaseen Syed [0309021] Soh You Shing [0308010] Trevor Hoareau [0308914]
  • 2. CHAPTER 6 Part 1 Attitudes and Persuasion
  • 3. Negatively-FramedFear Arousal Message O Used when the source is trying to make the target perform specific actionsO Advertisements with high levels of fear produce more change in attitudes
  • 4. CHAPTER 6 Part 2 Attitudes and Persuasion
  • 5. Deadline Technique O A technique for increasing compliance in which target persons are told that they have only limited time to take advantage of some offer or to obtain some item
  • 6. CHAPTER 7Stereotypes, Prejudice and Discrimination
  • 7. The Origins of Prejudice : Threats to Self-Esteem O If one fears that the interests of their group will be damaged or that there is a threat to their self- esteem, we may see prejudice.
  • 8. CHAPTER 8Prosocial Behavior
  • 9. Altruism and SocialResponsibility Norm O ALTRUISM The desire to help another person even if it involves a cost to the helper. The good feeling that results is the reward O SOCIAL RESPONSIBILITY NORM This norm states that individuals should help others who are dependent on them.
  • 10. CHAPTER 9 Aggression
  • 11. Frustration-Aggression Hypothesis & Hostile Aggression The hypothesis states that:-- Every frustration leads to some form of aggression -Every aggressive act is due to some prior frustration O Hostile AggressionPrime objective is to inflict some kind ofharm on the victim usually accompanied by anger