Optimists look forward to a global village, linked togetherby the internet and benefiting from ever increasingmaterial well-being.Pessimists see a frightful corporate tyranny destroying theenvironment, and sweeping away all that is healthy andmeaningful to human existence.Globalization refers to all those processes by which thepeoples of the world are incorporated into a single world 2society.The world is becoming a global shopping mall in whichideas and products are available everywhere at the sametime.In a globalized world goods and services produced inone part of the world become increasingly available in all ?parts of the world.Globalization has economic, political and culturaldimensions which can have a social impact.
The Cultural Dimensions of GlobalizationThe process of globalization has also its cultural dimension, which hasbeen conceptualized in terms of cultural flows that both reflect andreproduce global metropolitanism. Arjun Appadurai, (Professor ofInternational Studies and Director of the Initiative on � Cities andGlobalization� at Yale University), suggests that there are fivedimensions to these flows:ETHNOSCAPE:produced by flows of business personnel, guestworkers, tourists,immigrants and refugees.TECHNOSCAPE: 1by flows of machinery, technology and software produced by trans-national corporations and government agencies. ?FINANSCAPE:by flows of capital, currencies, and securities.MEDIASCAPE:by flows of images and information through print media, televisionand films.IDEOSCAPE:by flows of ideological western worldviews like democracy,sovereignty and welfare rights.
International Thinking at its Best… Question: What is the truestdefinition of Globalization?
Answer: PrincessDiana’s Death Question: How come?
An English Princesswith an Egyptian boyfriend;Crashes in aFrench Tunnel;Driving a German carwith a Dutch engine;
Driven by a Belgiandrunk on Scottish Whisky;Following closely byItalian Paparazzi;On JapaneseMotorcyles;
Treated by an AmericanDoctor with Brazilianmedicine;This is sent to you byan Australian-Greek;Using Bill GatesUS Technology;
And you areprobably readingthis on yourcomputer that uses:•Taiwanese Chips;•Korean Monitor.
Assembled by:•Bangladeshi workers in a Singapore Plant;Transported by:•Indian Lorry Drivers;Hijacked by:•Indonesians;Unloaded by:•Lebanese Dock workers;Trucked to you by:•An Italian Truckie.