Imagine this interface in English…do you feel it will be simpler to understand then…?There is order here, iconography and UI principles are what this screen is all about but…could you get from point A to point B on your own?
Now here’s what “bad UI” mean:Users are frustrated working with your interfaceYou suffer from bad reputation when benchmarked against competition.You may say “oh well” but there is one thing that your customers and management care about most of all – TCO!When you need classes to teach people how to work with your software, the cost of owning your software goes up and becomes less attractive to your customers.You lose sales to competition and…well…you get the picture.Bugs on UX and bugs in code are both bad for business in the App-Store era; people may excuse a technical bug or two when the app is usable, failing on both too often might get you out of the game.
Main messageMobile, Big Data, Social and Cloud are four big trends that are mutually reinforcing and transformative. Speaking pointsGartner says the Nexus of Forces is transforming the way people and businesses relate to technology. As it grows and matures it will become a key differentiator of business and technology management. Strategizing on how to take advantage of the Nexus should be a top priority for companies around the world.Mobile= Currently…we have more mobile devices then toothbrushes. In few years, there will be more mobile devices then light bulbs (12 billions) and by 2020, more mobile devices then planets in the galaxy (50 billion). Of course, mobile device is not just a phone in your pocket. With Internet of Things, things like cars, buildings, ports and appliances will be on mobile networks. Big Data- The world’s people and machines have created more data in the past 5 years than ALL previous data created in the history of the world.Big data—large pools of data that can be captured, communicated, aggregated, stored, and analyzed—is now part of every sector and function of the global economy. Like other essential factors of production such as hard assets and human capital, it is increasingly the case that much of modern economic activity, innovation, and growth simply couldn’t take place without Social:If Facebook users constituted a country, it would be the world’s third largest, behind China and India. Social media is extending the disruptive impact of the digital era across a broad range of functions.Cloud – Gartner expects to see a shift toward increasing investment in SaaS. Already 84% of IT managers report that their enterprises use at least one cloud application according to a cloud computing tracking poll.
ResponsiveDesigned and developed for a consistent experience on many devices.- Multiple form factors (phone, tablet, desktop)- Multiple interaction styles (touch, keyboard)- Multiple technologies (iOS, Android, Windows, Mac, PC)- Single code-line Simple Focused on user experience outcomes over features and functions- 1:1:3 – One use case, one user, three screens- Make the important things really easy to use and learn- Little apps combined into a swarm of functions Coherent Assortment of apps that speak the same language- Apps that feel familiar by embracing best practices- Purposeful effects and intelligent visualizations- Content is the essence. Design information first.- Balance consistency and best-fit to use case Instant Value Low barrier to adoptionEasy to adopt no upgrades, works on releases with largest install based and on HANA- Easy to adapt – theming and extensibility- Easy to deploy – no footprint, little admin- Easy to introduce – no training- Easy to grow – portfolio from SAP and Partner
With SAP Fan Experience, you can engage with fans in a personalized, 1-on-1 way, through a branded mobile application. Our apps provide a simple way to make purchases, receive rewards and participate in loyalty programs—all from fans’ mobile devices. Because of the analytics capabilities built into our app, SAP solutions offer the ability to manage fan identity and deliver rich and actionable insights in real-time, including fan preferences, location, purchase history, game attendance, and engagement.Deliver immersive content to fans throughout the dayMake ticketing, concessions and retail more convenientReward fans with innovative loyalty programs
Now let’s take a look at SAP Precision Retailing. It delivers unique, personalized offers to each consumer in real-time. This saves them time, money, and helps them get the products they want. SAP Precision Retailing does this by 1) bringing together content/information about the consumer, the promotions, and the in-store inventory into a real-time offer management engine and creating unique offers for each consumer; 2) delivering those offers to the consumer on a mobile app (or other digital device); and 3) tracking the click-stream of each consumer and analyzing it in order to optimize the promotions.
New baby arriving in 3 weeks? Building the crib today? How do you turn 124 pieces of wood, hardware and random plastic thingamabobs into a safe sleeping area for your newest addition? You could struggle with a set of printed directions that must have been written by a rocket scientist. Or, you could simply use SNAP, an iPad app that provides elegant, guided 3D step-by-step instructions. Whether you are building a crib, assembling a bike, or fixing your lawnmower, SNAP turns that dreaded Sunday project into a fun experience. Plus, if you need to replace a missing piece or access additional warranty/support info, it's just a tap away.SNAP - another mobile innovation from SAP. If you are interested in transforming your brand by providing this type of experience to your customers, please visit SAP.com.
Transcript of "The Tip of the Iceberg - Creating Enterprise Software which users will actually use"
The Tip of the Iceberg
Making enterprise software which users will actually use
Yariv Zur, SAP