2. Selling Your Jewelry-Using Pinterest
Table of Contents
Module One: How Do I Join Pinterest?
Module Two: How to Get Started on Pinterest?
Module Three: Why Your Jewelry Business Should Be On Pinterest?
Module Four: How to Creatively Sell Your Jewelry Using Pinterest?
Module Five: How to create Pinterest Group Boards?
Module Six: How to Get Lots of Followers on Pinterest?
Module Seven: How to Drive Traffic by Optimizing Pinterest for Search Engines?
Module Eight: How to Become Pinterest Master Pinners?
Module Nine: How to Close Your Sale Using Etsy?
Module Ten: How to Measure Results on Pinterest?
Module Eleven: Pinterest Business Success Stories
Module Twelve: Pinterest The Epilogue
3. Selling Your Jewelry-Using Pinterest
Congratulations on your great decision to purchase Selling Your Jewelry Guide Using
When it comes to jewelry marketing, finding success and gaining clients takes more than
basic marketing knowledge. This is where I come into the picture.
My name is Yariv Gai and my business is jewelry factory sourcing and marketing online.
With seven years of experience in the Thai business environment, I’ve gained strong
marketing and sales skills in the jewelry industry.
I use Pinterest in my daily work and it attracts lots of traffic to my website and Pinterest
boards. I decided to create a guide on how to sell jewelry using Pinterest which will help
businesses like yours without investing hundreds of dollars into marketing.
With that being said, I hope that you enjoy this guide and implement these ideas into your
own marketing strategy. Though this book focuses on jewelry, you can use these same
principles for just about any business that you can create visual content for.
Thanks for taking the time to read my book! I hope it serves you well.
4. Selling Your Jewelry-Using Pinterest
An Introduction to Pinterest
Pinterest is a social media tool that can help collect your jewelry images online. You can then
bookmark your images and videos on boards organized by category, for example, “Silver
Beads,” or, “Stainless Steel Anklets.” You can also see the boards of others. Pinterest is free,
easy to use, and super viral, making it the perfect marketing tool for jewelry businesses. This
is an excellent platform for engaging your audience and connecting with jewelry buyers
A Preface to Pinterest
Online marketing is the biggest arena with which every individual and business is concerned.
A smart breakthrough in this field can be achieved through Pinterest. It is an amazing website
where you can like and share images and videos, all visual content. You can make many
connections with like-minded people and businesses alike. It can also help you to achieve a
higher rank in search engines and help you to send traffic to your website. Some of the most
common ways to generate traffic include branding, link building, and social networking.
Pinterest gives you the opportunity to compare the blogs and presentation of businesses
similar to your own before you begin actively using the site yourself. Your images can be
about the products you are dealing with like jewelry, hair accessories, or diamonds. It is
essential that you pin and repin at regular intervals. This can accelerate the tempo of your
business growth and get you referrals and traffic. This is mainly possible through image
building for your website. The layout of your website must be attractive to encourage people
to sign up for your newsletter or buy your jewelry.
5. Selling Your Jewelry-Using Pinterest
There are many ways to make your Pinterest profile attractive to viewers and potential
customers. Your website as well as your Pinterest profile should have an official presentation
to inform the world about your business and be your first impression online.
Adding some information about jewelry and your business on your profile can also help you
generate interest in your products. Do not forget to add some information about the
importance of the online jewelry trade, too. It’s also a good idea to add some information that
helps build trust in your brand. You should definitely add links directly to your website and
your Facebook business page.
Be very careful not to fall into the trap of pinning just for the sake of self-promotion.
Remember that people seek union and discussion, not shameless broadcasting. You should
also be pinning more general things that can help boost your business and create a captive
network around you.
Pinterest has over 10 million users worldwide. According to a statistical report, women use
this site more than men do. Thus, after the Facebook and Twitter revolution, the third website
that is successful in creating a following on the internet is Pinterest, and it works especially
well for products aimed at women that can be presented in highly visual ways.
6. Selling Your Jewelry-Using Pinterest
How Do I Join Pinterest?
To join Pinterest, go to Pinterest.com. You have two options for joining Pinterest. You can
either request an invitation from Pinterest or get a friend who is already a member to invite
you. If you don’t know anyone using Pinterest, you can contact me for this
(My email address is on the copyright page of this ebook).
How to Request an Invitation from Pinterest
Requesting a Pinterest invitation is a pretty simple and straight forward process. Once you’re
on the Pinterest home page, click the red “request an invite” button at the top and a form
appears. Enter your email address and click the blue Request Invitation button. After that,
you’ll receive a confirmation email letting you know that you’re on the waiting list. Your
final invitation should arrive within a day or two after that.
If you don’t receive the first confirmation email within a few minutes, check your spam or
junk folder. If the confirmation email goes into that folder, chances are good that the actual
7. Selling Your Jewelry-Using Pinterest
invitation will land in the spam folder as well and you might miss it. If the confirmation
email did land there, mark the Pinterest email as not spam or not junk.
You have two registration options for Pinterest. You can either register with a Facebook or a
Twitter account, or you can enter your desired username, your email, and the password you
want to use. Your username should be between 3-15 characters and you can use numbers as
well as capital and lowercase letters. You cannot, however, use spaces, symbols, or
punctuation. If you’re using Pinterest for your business, your username should reflect your
business name. After you’ve filled out your info, click Create Account.
8. Selling Your Jewelry-Using Pinterest
Setting Up Your Profile
As well as the usual profile picture and website, Pinterest pages can have links to your social
network profiles or pages like Twitter and Facebook. Adding these also means it’s easy to
send your pins to your Facebook and Twitter streams. Making this connection adds social
media icons under your profile picture that link to your other profiles. Make sure you fill in
the about section with your industry keywords, too. Likewise, a good profile picture goes a
long way and is more engaging than a company logo. You can use an image of some of your
jewelry, for example. Make sure you add your website link after verifying it with Pinterest.
9. Selling Your Jewelry-Using Pinterest
Pinterest – Epilogue
Pinterest is one of the best ways to generate traffic to any website. If used properly, Pinterest
can drive traffic and sales to your website, which is possible because of its keen audience.
Pinterest users are especially in the market for products that are portrayed in aesthetic images
across profiles. Through Pinterest, people can take in images of ideas, products, and other
visually appealing content without having to worry about paying for the service. It’s user-
friendly, so anyone can use it.
A picture is worth a thousand words – that’s why people love to share images. Images give
off certain feelings and impressions just like quotes do and are easily shared through
Pinterest. Because of the analytics on the site, it’s easier to evaluate the data and apply what
you learn to future marketing campaigns.
Keep in mind that people are likely to share images that signify something to them – like a
lifestyle. Buying and wearing high quality jewelry is a lifestyle, so it’s all about connecting
with an audience that wants that lifestyle, like jewelry buyers and enthusiasts.
In order to sell your jewelry, your images must be eye-catching and beautiful. This is where
it’s a good idea to get creative – instead of showcasing only the jewelry, how about putting it
on a model? Instead of having a plain white background for it, how about combining the
beauty of the jewelry with the beauty of nature through natural backgrounds? There are a
number of highly creative photographers out there, too – they may have some ideas. One
example of jewelry being displayed in a slightly different way is when a photographer places
a newlywed couple’s wedding bands in the center of a flower or on a piece of driftwood.
The possibilities are literally endless!
10. Selling Your Jewelry-Using Pinterest
Lastly, Pinterest offers a unique ability to use simple methods of selling without actually
needing sales scripts or a sales-y tone. Images can very well speak for themselves and this
platform gives users an incredible opportunity to use images instead of words or even
alongside the words. Along with Pinterest’s incredible analytical tools, it can be said with
confidence that this site is a powerful platform for any social media marketing campaign for
your jewelry business.
Just remember: being creative, unique, and visually striking!
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