How the fuck do you change the world

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A story about how social media will change everything and how you can become a part of that change …

A story about how social media will change everything and how you can become a part of that change

Credits to: What the fuck is social media, 22squared and Sosymos

More in: Technology
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  • 1. HOWTHEF**K
    DO YOUCHANGE
    WORLD?
    THE
  • 2. UNDERSTAND
    FIRST YOU MUST WHAT THE WORLD IS TRYINGTO F**CKING
    CHANGE…
  • 3. MOST RADICAL
    SO WHAT IS THE
    CHANGE
    ONGOING?
  • 4. SOCIAL
    MEDIA
  • 5. 72%
    of internet users are part of at
    least one social network, which
    translates to 940 million users
    worldwide (March 2010)
  • 6. 700 BILLION
    The numbers of minutes spent on Facebook per month (July 2010)
  • 7. COLLABORATE
    SHARE
    APPLAUD
    WORK
    INFLUENCE
    INVESTIGATE
    MAKE LOVE
    IT
    CHANGES
    HOW
    WE
    PLAY
    MOURN
    CELEBRATE
    LEARN
    EVALUATE
    CREATE
    DISCOVER
    AND MUCH MORE…
  • 8. everyonecan publish anything
    + no censorship = NO CONTOL
  • 9. Social media
    is the script of the future.
    An infiniteconversation
    redefining everything,
    created by everybody and
    controlled by no one.
  • 10. INFINITE CONVERSATION= AN UNSTOPPABLE FORCE
  • 11. VERY FABRIC OF THE
    WHAT IS THE
    CONVERSATION?
  • 12. CONVERSATION
    A technology paradigm
    SOCIAL MEDIA LITERACY
    (not yet defined by government body)
    Proposed definition…
    The ability to identify, understand,
    interpret, create and communicate
    within the technological context
    of social media
  • 13. CONVERSATION
    An ethical paradigm
    Being more…
    TRANSPARENT
    LOYAL
    INCLUSIVE
    PERSONAL
    HONEST
    RESPECTFUL
    ENGAGING
    AUTHENTIC
    CURIOUS
    RESPONDING
  • 14. CONVERSATION
    An idealistic paradigm
    Share
    Idea Y
    How to change for
    a better world…
    Share
    Idea X
    How to change for
    a better world…
    Share
    Idea Z
    How to change for
    a better world…
  • 15. CONVERSATION
    A social paradigm
  • 16. SO IF THIS IS TRULY AN UNSTOPPABLE FORCE…SURELY THE WORLD IS TRYINGTO CHANGE FOR THE BETTER!?
  • 17. LET’S BE REAL…IF YOU ARE A SOCIAL MEDIA ILLITERATE, IF YOU BEHAVE UNETHICAL, IF YOU HAVE NO VIEWS ON HOW THE WORLD COULD CHANGE FOR THE BETTER AND IF YOU HAVE NO TRUE ADVOCATES OUT THERE TO SUPPORT YOU…THERE WILL BE NO ROOM FOR YOU IN THE NEW WORLD…
  • 18. TO CHANGE THE WORLD (FOR THE BETTER)YOU MUST ENGAGE YOURSELF HEAVILY INTO THE
    CONVERSATION
    by
    …Becoming a social media pioneer
    …Behaving ethical
    …Sharing your world changing ideas
    …Building true advocacy
  • 19. IN
    THE
    NEW
    WORLD
    YOU
    ARE
    THE
    BRAND
  • 20. (commercial brand)
    BRAND IN THE OLD WORLD
    ACCEPTANCE
    AWARENESS
    FRIENDS
    PREFERENCE
    ADVOCACY
    PURCHASE
    BRAND IN THE NEW WORLD
    (personal brand)
  • 21. THE NEW
    CURRENCY
    IS TRUEADVOCACY
  • 22. INFINITE…
    IF THE CONVERSATION IS
    TRUE ADVOCATES…
    AND ALL PARTICIPANTS ARE POTENTIALLY
    THE ONLY INFINITE RESOURCE…
    TRUE ADVOCACY MUST BE
  • 23. True advocacy
    is the currency of the future.
    An infiniteresource
    redefining everything,
    consumed by everybody and
    controlled by no one.
  • 24. TA = A - C
    TRUE ADVOCACY ADVOCATES CRITICS
  • 25. IN THE NEW ECONOMYALL BRANDS WILL RISE OR FALL DEPENDENT ON THEIR ABILITYTO CREATE AND SUSTAINTRUE ADVOCACY
  • 26. SO HOWTHEF**K
    DO YOUCHANGE
    WORLD?
    THE
  • 27. IN THE NEW WORLD
    WELL FORTUNATELYYOU CAN F**CKING NO LONGER AFFORD
    NOT TO!
  • 28. THE SHORT ANSWER…
    F**KING NOW!
    YOU BUILD A BRAND COMMUNITY
  • 29. BRAND
    COMMUNITY
    Brand A
    Brand B
    (your brand)
    Brand C
    Brand D
    Connected by
    …Similar social media status
    …Similar ethics
    …Similar world changing ideas
    …True advocacy between brands
  • 30. SMALL WORLD PHENOMENON:In April 2010 examined 5.2 billion friendships on TwitterThey wanted to calculate the degrees of separationThey found out that 98% of all Twitter users are 6 friends or less away The average degree of separation on Twitter is 4.67
  • 31. TRY TO IMAGINETHE PENETRATIONOF A STRONGCOMMUNITY?
  • 32. IN THE NEW WORLDA STRONG BRAND COMMUNITYCAN PENETRATE IT’S ADVOCACYON A GLOBAL SCALEWITHIN A COUPLE OF DAYS
  • 33. NO. OF TRUE ADVOCATES INYOUR BRAND COMMUNITY
    YOUR ABILITY TO CHANGE THE WORLD
    =
    TRUE ADVOCATES AVERAGE DEGREES OF SEPARATION TO WORLD POPULATION
  • 34. BRAND PROMISE
    To define a clear message about what your brand can offer to the world
    BUILD
    TRUE ADVOCACY
    DEFINE YOUR BRAND
    IDENTIFYSIMILARBRANDS
    INCREASE
    SOCIAL MEDIAPRESENCE
  • 35. What is my social media presence?
    Question 1:
    What are my ethical trademarks?
    Question 2:
    How do I want to change the world?
    Question 3:
    Who and what would I like to join?
    Question 4:
  • 36. BRAND INTELLIGENCE
    To gather and analyse information that enables you to identify similar brands
    BUILD
    TRUE ADVOCACY
    DEFINE YOUR BRAND
    IDENTIFYSIMILARBRANDS
    INCREASE
    SOCIAL MEDIAPRESENCE
  • 37. CONVERSATION
    Identify similar brands
    Brand Y
    YOU
    YOURFRIENDS
    YOURFRIENDS’
    FRIENDS
    SOMEONEYOU WOULD
    LIKE TO KNOW
    Brand X
    Brand Z
  • 38. CONVERSATION
    Gather & analyse info
    (Brand profile)
    Brand X
    Action plan for connecting
    with BRAND X:
    Similar social media status:
    Similar ethics:
    Similar world changing ideas:
    True advocacy:
  • 41. BRAND ADVOCACY
    To build deeper and more effective relationships with similar brands
    BUILD
    TRUE ADVOCACY
    DEFINE YOUR BRAND
    IDENTIFYSIMILARBRANDS
    INCREASE
    SOCIAL MEDIAPRESENCE
  • 42. SHOW THEMYOURF**CKINGADMIRATION(you admire the people you join right?)
  • 43. I really like your social media presence...
    Message 1:
    I really like your personal ethics…
    Message 2:
    I really like how you want to change the world…
    Message 3:
    I really believe we have something in common…
    Message 4:
  • 44. OFFER THEMYOURF**CKING”NETWORTH”
  • 45. CONVERSATION
    Offer the advocacy of
    your present
    brand community
    Brand A
    Brand C
    Brand B
    (you)
    New
    Brand
    Brand D
    Your brand community
  • 46. UNDERSTANDHOW THEYF**CKINGBEHAVE
  • 47. Understand your drivers:
    (mechanisms within your brand community)
    Advocacy driver 1
    Advocacy driver 2
    Advocacy driver 3
    Criticism driver 1
    Advocacy driver 4
    Criticism driver 2
  • 48. BRAND PRESENCE
    To expand the social media presence of your brand community
    BUILD
    TRUE ADVOCACY
    DEFINE YOUR BRAND
    IDENTIFYSIMILARBRANDS
    INCREASE
    SOCIAL MEDIAPRESENCE
  • 49. SOCIAL MEDIA PRESENCE PAYS:In 2010 22Squared examined 22 digital actions and their effects on the consumers of 52 global brandsThey concluded that a deeper level of social media presence made consumers:- talk more about the brand - talk more about the brand in more places- talk more about the brand more times- buy more- buy more for more money
  • 50. SOCIAL MEDIA PARADOX:
    "Social media is like teen sex.
    Everyone wants to do it.
    Nobody knows how.
    When it's finally done, there
    is surprise that it's not better."
    (A. Kaushik)
    Expectations are high…
    Insights and skills are low…
  • 51. SOCIAL MEDIATE ILLITERACY
    BUT LET’S FACE IT… THERE IS A LOT OF…
    OUT THERE…
  • 52. SO
    SHOWTHE
    F**CKING
    WAY
  • 53. AND THAT’SHOWTHEF**K
    YOUCHANGE
    WORLD!
    THE