CAREER ZEST- What was the basic theme of launching KOHENNOR in a market where there is a new channel launched every two months or so? JUNAID-The basic idea was to come up with a channel that is Pakistani to the core. I intend to promote our culture through print and electronic media. But I must say that Indian movies have more viewership on our channels than the Pakistani programs. A ZEST-Is there any special programming Fresh planned out for KOHENOOR’S future? JUNAID-We will have more of live Perspective programming,which captures the attention of the viewers.We will also start reality shows,specifically designedHow do you like to spend your evening? for the Pakistani public.Chances are, your definition of a perfect& relaxed evening is watching TV with ZEST-What is the most difficult aspectfamily in your living room. Security of running a channel, especially a newissues, crazy traffic and extreme weather one?has made tube watching the best JUNAID-There are many issues but thepossible way to spend the weekends. most difficult is the marketing &Fortunately, now we have a lot of establishing good PR. As these twooptions to choose from as there are many aspects are the life support system of anychannels available on the cables. Among business, they have to be constantlythe new ones, KOHENOOR is getting renewed and rebuild.some serious attention from the viewers. ZEST-Where do you see KOHENOOR inOperated by Junaid Ansari, a 25 year the next five years?old fresh graduate, KOHENOOR has JUNAID-Five years is a long time. Inthe potential to become a huge next six months,we will launch a FMsuccess,thanks to its fresh appeal and station. We already have launched atasteful programming. We at ZEST had newspaper. We will launch 7 morea brief talk with this young channel channels in the next year. Andowner to discuss the vision and idea KOHENOOR will soon be available tobehind the launch of KOHENOOR.:- the viewers in USA,UK & the Gulf.