DESIGN THINKING THINK TANK TALK

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DESIGN THINKING THINK TANK TALK

  1. 1. DESIGNTHINKINGTHINK TANKTALK SESSION 01 27/05/11 1
  2. 2. STRAIGHT-FORWARD DESIGNInterface-device transcendency 2
  3. 3. THE PERSONALITY OF THE OBJECT 3
  4. 4. THE PERSONALITY OF THE OBJECT 4
  5. 5. THE PERSONALITY OF THE OBJECT 0 PM 12:0 ier Carr o me t elco E W O 2ON e Nam User word Pass In Log 5
  6. 6. THE PERSONALITY OF THE OBJECT 0 PM 12:0 ier Carr o me t elco E W O 2ON e Nam User word Pass In Log 6
  7. 7. THE ENTIRENESS OF THE OBJECT 0 PM 12:0 ier Carr o me t elco E W O 2ON e Nam User word Pass In Log 7
  8. 8. THE ENTIRE OBJECT IS THE CANVAS Carrier 12:00 PM Carrier 12:00 PM Welcome to Welcome to O2ONE O2ONE User Name User Name CANVAS CANVAS Password Password Log In Log In 8
  9. 9. INTERFACE – DEVICE TRANSCENDENCE Carrier 12:00 PM Carrier 12:00 PM Welcome to Welcome to O2ONE O2ONE User Name User Name TRANSITION MEMBRANE Password Password Log In Log In 9
  10. 10. OBJECT / OBJECT / INTERFACE OBJECT (CALCULATOR) OBJECT (PHONE) INTERFACE 10
  11. 11. OBJECT / OBJECT + INTERFACE BECOME OBJECT OBJECT (CALCULATOR) OBJECT (CALCULATOR) 11
  12. 12. OBJECT / OBJECT + INTERFACE BECOME OBJECT OBJECT (CALCULATOR) OBJECT (CALCULATOR) 12
  13. 13. DEVICE WITH CALL UI VS. CALL MACHINE© 2011 Telefónica I&D 13
  14. 14. DEVICE WITH CALL UI VS. CALL MACHINE© 2011 Telefónica I&D 14
  15. 15. DEVICE WITH CALL UI VS. CALL MACHINE© 2011 Telefónica I&D 15
  16. 16. DEVICE WITH CALL INTERFACE VS. CALL MACHINE© 2011 Telefónica I&D 16
  17. 17. THE USER EXPERIENCES CLOSENESS TO THE CALL MACHINE. THE USER INTERACTS WITH ELEMENTS BEHIND GLASS LOOKING THROUGH A WINDOW.© 2011 Telefónica I&D 17
  18. 18. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS Carrier 12:00 PM Carrier 12:00 PM Welcome to Welcome to O2ONE O2ONE User Name User Name Password Password Log In Log In Do This Do That Do This Do That ELEMENTS FLOAT ELEMENTS CONSIDER WITHIN A SCREEN THE DEVICE. GRID. THE GRID IS A DEVICE GRID.© 2011 Telefónica I&D 18
  19. 19. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS© 2011 Telefónica I&D 19
  20. 20. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS© 2011 Telefónica I&D 20
  21. 21. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS© 2011 Telefónica I&D 21
  22. 22. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS© 2011 Telefónica I&D 22
  23. 23. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS© 2011 Telefónica I&D 23
  24. 24. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE Carrier 12:00 PM Carrier 12:00 PM Welcome to Welcome to O2ONE O2ONE User Name User Name Password Password Log In Log In TAB BAR TAB BAR© 2011 Telefónica I&D 24
  25. 25. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE© 2011 Telefónica I&D 25
  26. 26. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE© 2011 Telefónica I&D 26
  27. 27. THE HAND WRISTDEVICE AS ANACCESS HUBThe Me Card / Voice / Theautomated diary / Devicehijacking / Virtual keychain /Wallet 27
  28. 28. THE HAND WRIST DEVICE 28
  29. 29. THE ME CARD THE ME CARD PROVIDES CONNECTIVITY, JUST THAT. 29
  30. 30. VOICE COMMUNICATION BASIC VOICE COMMUNICATION THROUGH HAND WRIST DEVICE. CONNECT YOUR EARPLUGS OR HOLD UP TO EAR. 30
  31. 31. DEVICE HIJACKING ANY DEVICE WITH NFC CAPABILITIES CAN BE HIJACKED AND BE USED WITH THE USERʼS IDENTITY. ANY SCREEN, COMPUTER, TV, PRINTER WILL TURN INTO THE USERʼS DEVICE. IF USER WALKS OFF, THE DEVICE BECOMES AGAIN A DEVICE. 31
  32. 32. THE AUTOMATED DIARY ALL PICTURES, VIDEOS ARE STORED INTO THE CLOUD. ALL COMMUNICATION (VOICE, TEXT, ALL) IS STORED AS MULTI- CHANNEL AND EXCLUSIVELY ACCESSIBLE BY USER. THE DEVICE ALSO STORES AWAY THE USERʼS PULSE TO GET MOOD DATA ➜ SERENDIPITY 32
  33. 33. VIRTUAL KEYCHAIN DOORS CAN BE PROGRAMMED TO GIVE ACCESS THROUGH AUTHORIZATION BY THE DEVICE. 33
  34. 34. WALLET THE USERʼS BANK ACCOUNT DATA IS STORRED IN THE CLOUD AND IS USED FOR ANY KIND OF PAYMENT VIA NFC THROUGH THE DEVICE. 34
  35. 35. THE HAND WRIST DEVICE 35
  36. 36. THE ME CARD 36
  37. 37. VOICE COMMUNICATION 37
  38. 38. DEVICE HIJACKING 38
  39. 39. THE AUTOMATED DIARY 39
  40. 40. VIRTUAL KEYCHAIN 40
  41. 41. WALLET 41
  42. 42. THE HAND WRIST DEVICE AS AN ACCESS HUB 42
  43. 43. TAKE OFF WHEN IN NEED FOR TRANQUILITY 43
  44. 44. MICROTOOLS ANDITEM CLUSTERSThe obsoleteness of OS-basedprograms and documents /The evolution towards microtools anditem clusters 44
  45. 45. A PROGRAM IS A TOOLBOX TOOLBOX 45
  46. 46. A PROGRAM IS A TOOLBOX PHOTOSHOP 46
  47. 47. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR 47
  48. 48. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS 48
  49. 49. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 49
  50. 50. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 50
  51. 51. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 51
  52. 52. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 52
  53. 53. A PROGRAM IS A TOOLBOX PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 53
  54. 54. TOOLBOXES CONTAIN THE SAME TOOLS PAINT TOOL PAINT TOOL PAINT TOOL PAINT TOOL PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH 54
  55. 55. DOCUMENTS PICS 55
  56. 56. DOCUMENTS PICS DOC 56
  57. 57. DOCUMENTS PICS DOC PDF 57
  58. 58. DOCUMENTS PICS DOC PDF PSD 58
  59. 59. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP VIEW EDIT 59
  60. 60. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD VIEW EDIT 60
  61. 61. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD ACROBAT VIEW EDIT 61
  62. 62. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD ACROBAT ILLUSTRATOR EDIT 62
  63. 63. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD ACROBAT ILLUSTRATOR IPHOTO VIEW EDIT 63
  64. 64. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD ACROBAT ILLUSTRATOR IPHOTO PAGES VIEW EDIT 64
  65. 65. DOCUMENTS / PROGRAMS / FUNCTIONS PICS DOC PDF PSD PHOTOSHOP WORD ACROBAT ILLUSTRATOR IPHOTO PAGES MAIL SHARE 65
  66. 66. BASE FUNCTIONS PICS DOC PDF PSD VIEW 66
  67. 67. BASE FUNCTIONS PICS DOC PDF PSD VIEW EDIT 67
  68. 68. BASE FUNCTIONS PICS DOC PDF PSD VIEW EDIT SHARE 68
  69. 69. MICROTOOLS PICS DOC PDF PSD VIEW EDIT SHARE VIEW TOOL SHARE TOOL 69
  70. 70. MICROTOOLS PICS DOC PDF PSD VIEW EDIT SHARE VIEW TOOL SHARE TOOL COLOR SHAPES TEXT 70
  71. 71. MICROTOOLS PICS DOC PDF PSD VIEW EDIT SHARE VIEW TOOL SHARE TOOL COLOR SHAPES TEXT COLOR TOOL SHAPE EDIT TOOL TEXT EDIT TOOL 71
  72. 72. MICROTOOLSXLS MOV PICS DOC PDF PSD PPT MP3 PICTURE EFFECTS TOOL ANIMATION TOOL GRADIENT TOOL VECTOR TOOL SHAPE EDIT TOOL DISTORTION TOOL PRINT TOOL SHARE TOOL VIEW TOOL PASTE TOOL SAVE TOOL COPY TOOL COLOR TOOL SHAPE EDIT TOOL TEXT EDIT TOOL 72
  73. 73. MICROTOOLSXLS MOV PICS DOC PDF PSD PPT MP3 PHOTOSHOP WORD ACROBAT ILLUSTRATOR IPHOTO PAGES MAIL 73
  74. 74. PICTURE EFFECTS TOOL XLS MOV MICROTOOLS VECTOR TOOL PRINT TOOL PICS SAVE TOOL TEXT EDIT TOOL TOOL BOARD GRADIENT TOOL DOC DISTORTION TOOL SHARE TOOL COPY TOOL PDF SHAPE EDIT TOOL ANIMATION TOOL SHAPE EDIT TOOL PSD VIEW TOOL PASTE TOOL COLOR TOOL PPT MP374
  75. 75. OFF SCREENS 75
  76. 76. ... PHOTOSHOP TOOLBOX 76
  77. 77. ... ILLUSTRATOR TOOLBOX PHOTOSHOP TOOLBOX 77
  78. 78. ... FIREWORKS TOOLBOX ILLUSTRATOR TOOLBOX PHOTOSHOP TOOLBOX 78
  79. 79. ... FLASH TOOLBOX FIREWORKS TOOLBOX ILLUSTRATOR TOOLBOX PHOTOSHOP TOOLBOX 79
  80. 80. ... TOOLBOX INDESIGN FLASH TOOLBOX FIREWORKS TOOLBOX ILLUSTRATOR TOOLBOX PHOTOSHOP TOOLBOX 80
  81. 81. ... TOOLBOX ACROBAT TOOLBOX INDESIGN FLASH TOOLBOX FIREWORKS TOOLBOX ILLUSTRATOR TOOLBOX PHOTOSHOP TOOLBOX 81
  82. 82. ... TOOL BOARD 82
  83. 83. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS Carrier 12:00 PM Carrier 12:00 PM Welcome to Welcome to O2ONE O2ONE User Name User Name Password Password Log In Log In 83
  84. 84. VALUES ESS D IRECTN HONESTY NATURALI JUSTIFIABI- TY LITY LOGIC 84
  85. 85. DEVICE WITH CALL UI VS. CALL MACHINE Carrier 12:00 PM Carrier 12:00 PM Welcome to 1Welcome 2 to 3 1 O2ONE 3 2 ABC O2ONE ABC DEF DEF 4 5 6 4 GHI 5 JKL 6 GHI JKL MNO MNO User Name User Name 7 8 9 7 8 9 PQRS Password TUV WXYZ PQRS TUV WXYZ Password 0 # 0 * Log In * Log In # + Call + Call 85

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