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电子商务网站情报信息搜集工具与方法
电子商务网站竞争情报搜集 ,[object Object],[object Object],[object Object]
电子商务网站情报搜集分析基本内容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
案例:京东商城基本信息 网站栏目,域名,备案号,经营性网站备案信息,关于我们,人才招聘栏目等都是重要的信息源。 大型网站一般企业基本信息较全,个人网站竞争情报的获取则需要把这些因素关联起来,加以分析。
网站企业基本信息与域名基本信息
网站大概流量对比分析——搜索引擎收入页面数 工具: Google Search 、百度搜索
网站流量大概分析——工具: Google Trends 更多更详细信息可访问: http://trends.google.com/
网站流量大概分析——工具: Amazon Alexa
网站关注度大概分析——百度指数 百度指数: http://index.baidu.com
点击流——工具: Alexa
通过第三方支付工具支付宝成交订单数汇集
网络广告推广渠道之 Google Adwords
网络声誉及其搜集 ,[object Object],[object Object],[object Object],[object Object],[object Object]
网站发展方向——通过在线人际网络、企业最新招聘动态搜集 ,[object Object],[object Object]
拓展:生活中的情报学之情报学在追求异性中的应用 ,[object Object],[object Object],[object Object],[object Object]
理论支撑——情圣学院博客 不到 300 篇文章出现情报的达 8 篇。
情报学在追求异性中的应用 ,[object Object],[object Object],[object Object]

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