Webinar #3:
From a to z
How One Fellow Went from Rags to
Riches
Brought to you by:
Presenters
Jim Peirce
VP Strategic Planning & Outreach
International Youth Foundation
Jessie Elisberg
Program Manager, You...
©2013.All Rights Reserved. International Youth Foundation.
IYF Overview
©2013.All Rights Reserved. International Youth Foundation.
The International Youth Foundation envisions a wor...
Some of Our Corporate and Public Partners
©2013.All Rights Reserved. International Youth Foundation.
IYF Revenue Mix 2012 Funding Sources
©2013.All Rights Reserved. International Youth Foundation.
41%
56%
1% 2%
Corporate
Go...
©2013. All Rights Reserved. International Youth Foundation.
©2013.All Rights Reserved. International Youth Foundation.
Partnerships with companies Creating Shared Value
©2013.All Rights Reserved. International Youth Foundation.
SocialBenefit...
Program outcomes: Young People…
©2013.AllRightsReserved.InternationalYouthFoundation
Are better educated /
gain critical l...
©2013.AllRightsReserved.InternationalYouthFoundation
Business Benefit where to begin?
?
©2013.AllRightsReserved.InternationalYouthFoundation
Business Benefit where to begin?
Corporate
Partner $$
Corporate
Partn...
Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access
Product Price
Promotion Place
Tradi...
Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access
Product = SOLUTION Price = VALUE
Pr...
Who are the
donors?
What do I want
them to give
money for?
What’s the pitch
that can I make?
What are the
opportunities to...
Who are the
customers?
What business
solutions do
they seek?
What
information is
relevant?
How can you
provide easy
access...
Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakehold...
Programs are
co-created and
co-designed
Rigorous
program evaluation
and impact tracking
Knowledge and
resources leveraged
...
Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakehold...
Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakehold...
Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakehold...
Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakehold...
©2013.All Rights Reserved. International Youth Foundation.
Building Relationships with Businesses
Additional Resources
Webinar #3:
From a to z
How One Fellow Went from Rags to
Riches
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Building Relationships with Business: the IYF Approach

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This YouthActionNet webinar offers insights into approaches to building partnerships in the corporate sector, providing examples from International Youth Foundation's (IYF) experience and highlighting some common pitfalls of non-profit organizations who are stuck in "fundraising mentality". Presented by Jim Peirce, Vice President of Strategic Planning and Outreach at IYF. Brought to you by Sylvan Laureate Foundation.

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Building Relationships with Business: the IYF Approach

  1. 1. Webinar #3: From a to z How One Fellow Went from Rags to Riches Brought to you by:
  2. 2. Presenters Jim Peirce VP Strategic Planning & Outreach International Youth Foundation Jessie Elisberg Program Manager, YouthActionNet® International Youth Foundation
  3. 3. ©2013.All Rights Reserved. International Youth Foundation.
  4. 4. IYF Overview ©2013.All Rights Reserved. International Youth Foundation. The International Youth Foundation envisions a world in which all young people achieve their full potential and shape the future with power and confidence.  Founded in 1990 with a mission to prepare young people worldwide to lead healthy, productive and engaged lives  Programs provide at-risk youth with training and life skills, employability skills and jobs, and opportunities to improve their communities  Strong evaluation metrics ensure accountability, learning, program improvement, and best practices  IYF works with and through local NGOs, governments and the private sector to achieve scale and sustainability  In 23 years, IYF has enhanced the capacity 466 youth-serving organizations in 134 countries through 1,000 grants, totaling nearly US$185 million Work LeadLearn
  5. 5. Some of Our Corporate and Public Partners ©2013.All Rights Reserved. International Youth Foundation.
  6. 6. IYF Revenue Mix 2012 Funding Sources ©2013.All Rights Reserved. International Youth Foundation. 41% 56% 1% 2% Corporate Government Foundation Individuals* Other* Investments * Less than 1 percent $43,741,677
  7. 7. ©2013. All Rights Reserved. International Youth Foundation.
  8. 8. ©2013.All Rights Reserved. International Youth Foundation.
  9. 9. Partnerships with companies Creating Shared Value ©2013.All Rights Reserved. International Youth Foundation. SocialBenefit Business Benefit
  10. 10. Program outcomes: Young People… ©2013.AllRightsReserved.InternationalYouthFoundation Are better educated / gain critical life skills Adopt healthy behaviors Find quality self- or salaried employment Are actively engaged in their communities Social Benefit Our Mission
  11. 11. ©2013.AllRightsReserved.InternationalYouthFoundation Business Benefit where to begin? ?
  12. 12. ©2013.AllRightsReserved.InternationalYouthFoundation Business Benefit where to begin? Corporate Partner $$ Corporate Partner $ Active Prospects Friends & Influencers GOAL: leverage the networks we have; identify the business players or ‘customers’; and move the decision makers towards the center.
  13. 13. Product → Solution Promotion → Information Price → Value Place (Distribution) → Access Product Price Promotion Place Traditional Marketing Business Benefit what assets do you already have?
  14. 14. Product → Solution Promotion → Information Price → Value Place (Distribution) → Access Product = SOLUTION Price = VALUE Promotion = INFORMATION Place = ACCESS Customer-focused Marketing Business Benefit from the business’ point of view
  15. 15. Who are the donors? What do I want them to give money for? What’s the pitch that can I make? What are the opportunities to involve them? How much do I think they will give? Fundraising Business Benefit the old model
  16. 16. Who are the customers? What business solutions do they seek? What information is relevant? How can you provide easy access? What is the value to their business? Market Business Benefit ‘Wear the hat of our customers’
  17. 17. Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits IYF model Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
  18. 18. Programs are co-created and co-designed Rigorous program evaluation and impact tracking Knowledge and resources leveraged across partners Technology integrated throughout programs Significant employee engagement opportunities Communications that enhance company brand and program impact Program design and management for social and business goals 18 How we work with companies: adding value
  19. 19. Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
  20. 20. Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
  21. 21. Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
  22. 22. Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
  23. 23. ©2013.All Rights Reserved. International Youth Foundation. Building Relationships with Businesses
  24. 24. Additional Resources
  25. 25. Webinar #3: From a to z How One Fellow Went from Rags to Riches

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