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Building Relationships with Business: the IYF Approach
 

Building Relationships with Business: the IYF Approach

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This YouthActionNet webinar offers insights into approaches to building partnerships in the corporate sector, providing examples from International Youth Foundation's (IYF) experience and highlighting ...

This YouthActionNet webinar offers insights into approaches to building partnerships in the corporate sector, providing examples from International Youth Foundation's (IYF) experience and highlighting some common pitfalls of non-profit organizations who are stuck in "fundraising mentality". Presented by Jim Peirce, Vice President of Strategic Planning and Outreach at IYF. Brought to you by Sylvan Laureate Foundation.

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    Building Relationships with Business: the IYF Approach Building Relationships with Business: the IYF Approach Presentation Transcript

    • Webinar #3: From a to z How One Fellow Went from Rags to Riches Brought to you by:
    • Presenters Jim Peirce VP Strategic Planning & Outreach International Youth Foundation Jessie Elisberg Program Manager, YouthActionNet® International Youth Foundation
    • ©2013.All Rights Reserved. International Youth Foundation.
    • IYF Overview ©2013.All Rights Reserved. International Youth Foundation. The International Youth Foundation envisions a world in which all young people achieve their full potential and shape the future with power and confidence.  Founded in 1990 with a mission to prepare young people worldwide to lead healthy, productive and engaged lives  Programs provide at-risk youth with training and life skills, employability skills and jobs, and opportunities to improve their communities  Strong evaluation metrics ensure accountability, learning, program improvement, and best practices  IYF works with and through local NGOs, governments and the private sector to achieve scale and sustainability  In 23 years, IYF has enhanced the capacity 466 youth-serving organizations in 134 countries through 1,000 grants, totaling nearly US$185 million Work LeadLearn
    • Some of Our Corporate and Public Partners ©2013.All Rights Reserved. International Youth Foundation.
    • IYF Revenue Mix 2012 Funding Sources ©2013.All Rights Reserved. International Youth Foundation. 41% 56% 1% 2% Corporate Government Foundation Individuals* Other* Investments * Less than 1 percent $43,741,677
    • ©2013. All Rights Reserved. International Youth Foundation.
    • ©2013.All Rights Reserved. International Youth Foundation.
    • Partnerships with companies Creating Shared Value ©2013.All Rights Reserved. International Youth Foundation. SocialBenefit Business Benefit
    • Program outcomes: Young People… ©2013.AllRightsReserved.InternationalYouthFoundation Are better educated / gain critical life skills Adopt healthy behaviors Find quality self- or salaried employment Are actively engaged in their communities Social Benefit Our Mission
    • ©2013.AllRightsReserved.InternationalYouthFoundation Business Benefit where to begin? ?
    • ©2013.AllRightsReserved.InternationalYouthFoundation Business Benefit where to begin? Corporate Partner $$ Corporate Partner $ Active Prospects Friends & Influencers GOAL: leverage the networks we have; identify the business players or ‘customers’; and move the decision makers towards the center.
    • Product → Solution Promotion → Information Price → Value Place (Distribution) → Access Product Price Promotion Place Traditional Marketing Business Benefit what assets do you already have?
    • Product → Solution Promotion → Information Price → Value Place (Distribution) → Access Product = SOLUTION Price = VALUE Promotion = INFORMATION Place = ACCESS Customer-focused Marketing Business Benefit from the business’ point of view
    • Who are the donors? What do I want them to give money for? What’s the pitch that can I make? What are the opportunities to involve them? How much do I think they will give? Fundraising Business Benefit the old model
    • Who are the customers? What business solutions do they seek? What information is relevant? How can you provide easy access? What is the value to their business? Market Business Benefit ‘Wear the hat of our customers’
    • Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits IYF model Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
    • Programs are co-created and co-designed Rigorous program evaluation and impact tracking Knowledge and resources leveraged across partners Technology integrated throughout programs Significant employee engagement opportunities Communications that enhance company brand and program impact Program design and management for social and business goals 18 How we work with companies: adding value
    • Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
    • Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
    • Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
    • Human Resources (staff impact) ©2013.AllRightsReserved.InternationalYouthFoundation CommunityEngagement (criticalstakeholdersimpact) Sales,Marketing,PR (salesimpact) Value Chain Integration (industry impact) Business Benefits Business Benefit Staff satisfaction, r etention, recr uitment Share of voice & influence Effectiveness, E fficiency, Inno vation, Scale Influence brand perceptions & purchasing
    • ©2013.All Rights Reserved. International Youth Foundation. Building Relationships with Businesses
    • Additional Resources
    • Webinar #3: From a to z How One Fellow Went from Rags to Riches