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Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
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Mobile Marketing

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Transcript

  • 1. Yannick Moeneclaey<br />Willem Vincké<br />Tim Ceuppens<br />
  • 2. mobile search marketing<br />
  • 3.
  • 4. 3G use<br />Belgium 15th (3%)<br />Netherlands 11th (6%)<br />
  • 5. we stilluseourphones<br />to callsomeone? right?<br />
  • 6. Triple Tap Touch<br />Keys – Wallet - Phone<br />
  • 7. Dude, where’smyphone?<br />Always near<br />Mobile Internet Marketgrows!<br />
  • 8. Mobile Internet Market<br />LocationBased Services<br />Foursquare<br />Twitter<br /> Google<br />QR-Codes<br />…<br />
  • 9. “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time”<br />Speed<br />Relevancy<br />
  • 10. desktop way of life<br />sendingwritteninformation<br />
  • 11. mobile way of life?<br />
  • 12.
  • 13. mobile conversion?<br />the nobletelephonecall<br />
  • 14. whynoform?<br />ittakestoo long<br />
  • 15. Mobile Website – Mobile App<br />What to do?<br />
  • 16. The brightside<br />Mobile Website<br />User Experience<br />Speed<br />Not platform specific<br />Largerreach<br />Lowercost<br />Independent<br />Mobile App<br />Advancedfunctionality<br />UI: Forget Web Standards<br />Speed<br />RealEstateon Mobile Desktop<br />
  • 17. VS<br />The flipside<br />Mobile Website<br />LimitedFunctionality<br />Mobile App<br />Platform specific<br />
  • 18. Mobile Website – Mobile App<br />Choosewisely<br />
  • 19. ?<br />Where’smy Target Audience?<br />Concept?<br />Functionality?<br />Mo’ money, less money?<br />Mobile Website – Mobile App<br />Choosewisely<br />
  • 20.
  • 21.
  • 22. Mobile campaigns<br />2009: $391 million<br />2010: $550 million<br />…<br />2014: $1.3 billion<br />Forrester Research<br />
  • 23. mobile AdWords<br />
  • 24. set up a special campaign<br />different needs, focus, conversion, cpc<br />
  • 25. actually, set up two<br />1 forsmartphones, 1 for WAP<br />
  • 26. smartphones<br />
  • 27.
  • 28.
  • 29. smartphones support regularads<br />noneed to change a winning team<br />
  • 30. notsosmartphones (wap)<br />
  • 31.
  • 32. keywordselection<br />use short keywords<br />
  • 33. keywordselection<br />use short keywords<br />
  • 34. search engine optimization?<br />seo?<br />
  • 35.
  • 36. Mobile usability<br />Whowhahow?<br />
  • 37. Mobile Seo<br />Disadvantages mobile phones<br />Smallscreens<br />Limited input possiblities<br />Sloooooooooowconnections<br />Limited Flash support<br />
  • 38. Mobile Seo<br />New generationsmartphones<br />Mobile browsers<br />Zooming, pinchen<br />Stand-aloneflashplayers - flash support for mobile – youtubeapps<br />
  • 39. Mobile Seo<br />Back to basics, de essentie<br />Is al deze informatie nodig?<br />Onderzoeken wat de bezoekers willen<br />Specifiek inspelen op de vraag<br />
  • 40. Mobile Seo<br />Railtime.be<br />m.railtime.be<br />
  • 41. Mobile Seo<br />Put the essence of the website into the mobile version<br />
  • 42. Let’sreview<br />
  • 43. Essence mobile site<br />Fastloading<br />Relevant Content<br />(innovations)<br />Coupons<br />Browserdetection<br />Forwarding special site<br />Mobile friendlyhtml<br />

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