Mobile Marketing
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Mobile Marketing

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Mobile Marketing Mobile Marketing Presentation Transcript

  • Yannick Moeneclaey
    Willem Vincké
    Tim Ceuppens
  • mobile search marketing
  • 3G use
    Belgium 15th (3%)
    Netherlands 11th (6%)
  • we stilluseourphones
    to callsomeone? right?
  • Triple Tap Touch
    Keys – Wallet - Phone
  • Dude, where’smyphone?
    Always near
    Mobile Internet Marketgrows!
  • Mobile Internet Market
    LocationBased Services
    Foursquare
    Twitter
    Google
    QR-Codes

  • “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time”
    Speed
    Relevancy
  • desktop way of life
    sendingwritteninformation
  • mobile way of life?
  • mobile conversion?
    the nobletelephonecall
  • whynoform?
    ittakestoo long
  • Mobile Website – Mobile App
    What to do?
  • The brightside
    Mobile Website
    User Experience
    Speed
    Not platform specific
    Largerreach
    Lowercost
    Independent
    Mobile App
    Advancedfunctionality
    UI: Forget Web Standards
    Speed
    RealEstateon Mobile Desktop
  • VS
    The flipside
    Mobile Website
    LimitedFunctionality
    Mobile App
    Platform specific
  • Mobile Website – Mobile App
    Choosewisely
  • ?
    Where’smy Target Audience?
    Concept?
    Functionality?
    Mo’ money, less money?
    Mobile Website – Mobile App
    Choosewisely
  • Mobile campaigns
    2009: $391 million
    2010: $550 million

    2014: $1.3 billion
    Forrester Research
  • mobile AdWords
  • set up a special campaign
    different needs, focus, conversion, cpc
  • actually, set up two
    1 forsmartphones, 1 for WAP
  • smartphones
  • smartphones support regularads
    noneed to change a winning team
  • notsosmartphones (wap)
  • keywordselection
    use short keywords
  • keywordselection
    use short keywords
  • search engine optimization?
    seo?
  • Mobile usability
    Whowhahow?
  • Mobile Seo
    Disadvantages mobile phones
    Smallscreens
    Limited input possiblities
    Sloooooooooowconnections
    Limited Flash support
  • Mobile Seo
    New generationsmartphones
    Mobile browsers
    Zooming, pinchen
    Stand-aloneflashplayers - flash support for mobile – youtubeapps
  • Mobile Seo
    Back to basics, de essentie
    Is al deze informatie nodig?
    Onderzoeken wat de bezoekers willen
    Specifiek inspelen op de vraag
  • Mobile Seo
    Railtime.be
    m.railtime.be
  • Mobile Seo
    Put the essence of the website into the mobile version
  • Let’sreview
  • Essence mobile site
    Fastloading
    Relevant Content
    (innovations)
    Coupons
    Browserdetection
    Forwarding special site
    Mobile friendlyhtml