Yannick Moeneclaey<br />Willem Vincké<br />Tim Ceuppens<br />
mobile search marketing<br />
3G use<br />Belgium 15th (3%)<br />Netherlands 11th (6%)<br />
we stilluseourphones<br />to callsomeone? right?<br />
Triple Tap Touch<br />Keys – Wallet - Phone<br />
Dude, where’smyphone?<br />Always near<br />Mobile Internet Marketgrows!<br />
Mobile Internet Market<br />LocationBased Services<br />Foursquare<br />Twitter<br />	Google<br />QR-Codes<br />…<br />
“Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time...
desktop way of life<br />sendingwritteninformation<br />
mobile way of life?<br />
mobile conversion?<br />the nobletelephonecall<br />
whynoform?<br />ittakestoo long<br />
Mobile Website – Mobile App<br />What to do?<br />
The brightside<br />Mobile Website<br />User Experience<br />Speed<br />Not platform specific<br />Largerreach<br />Lowerc...
VS<br />The flipside<br />Mobile Website<br />LimitedFunctionality<br />Mobile App<br />Platform specific<br />
Mobile Website – Mobile App<br />Choosewisely<br />
?<br />Where’smy Target Audience?<br />Concept?<br />Functionality?<br />Mo’ money, less money?<br />Mobile Website – Mobi...
Mobile campaigns<br />2009: 	$391 million<br />2010: 	$550 million<br />…<br />2014: 	$1.3  billion<br />Forrester Researc...
mobile AdWords<br />
set up a special campaign<br />different needs, focus, conversion, cpc<br />
actually, set up two<br />1 forsmartphones, 1 for WAP<br />
smartphones<br />
smartphones support regularads<br />noneed to change a winning team<br />
notsosmartphones (wap)<br />
keywordselection<br />use short keywords<br />
keywordselection<br />use short keywords<br />
search engine optimization?<br />seo?<br />
Mobile usability<br />Whowhahow?<br />
Mobile Seo<br />Disadvantages mobile phones<br />Smallscreens<br />Limited input possiblities<br />Sloooooooooowconnection...
Mobile Seo<br />New generationsmartphones<br />Mobile browsers<br />Zooming, pinchen<br />Stand-aloneflashplayers  - flash...
Mobile Seo<br />Back to basics, de essentie<br />Is al deze informatie nodig?<br />Onderzoeken wat de bezoekers willen<br ...
Mobile Seo<br />Railtime.be<br />m.railtime.be<br />
Mobile Seo<br />Put the essence of the website into the mobile version<br />
Let’sreview<br />
Essence mobile site<br />Fastloading<br />Relevant Content<br />(innovations)<br />Coupons<br />Browserdetection<br />Forw...
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Mobile Marketing

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Transcript of "Mobile Marketing"

  1. 1. Yannick Moeneclaey<br />Willem Vincké<br />Tim Ceuppens<br />
  2. 2. mobile search marketing<br />
  3. 3.
  4. 4. 3G use<br />Belgium 15th (3%)<br />Netherlands 11th (6%)<br />
  5. 5. we stilluseourphones<br />to callsomeone? right?<br />
  6. 6. Triple Tap Touch<br />Keys – Wallet - Phone<br />
  7. 7. Dude, where’smyphone?<br />Always near<br />Mobile Internet Marketgrows!<br />
  8. 8. Mobile Internet Market<br />LocationBased Services<br />Foursquare<br />Twitter<br /> Google<br />QR-Codes<br />…<br />
  9. 9. “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time”<br />Speed<br />Relevancy<br />
  10. 10. desktop way of life<br />sendingwritteninformation<br />
  11. 11. mobile way of life?<br />
  12. 12.
  13. 13. mobile conversion?<br />the nobletelephonecall<br />
  14. 14. whynoform?<br />ittakestoo long<br />
  15. 15. Mobile Website – Mobile App<br />What to do?<br />
  16. 16. The brightside<br />Mobile Website<br />User Experience<br />Speed<br />Not platform specific<br />Largerreach<br />Lowercost<br />Independent<br />Mobile App<br />Advancedfunctionality<br />UI: Forget Web Standards<br />Speed<br />RealEstateon Mobile Desktop<br />
  17. 17. VS<br />The flipside<br />Mobile Website<br />LimitedFunctionality<br />Mobile App<br />Platform specific<br />
  18. 18. Mobile Website – Mobile App<br />Choosewisely<br />
  19. 19. ?<br />Where’smy Target Audience?<br />Concept?<br />Functionality?<br />Mo’ money, less money?<br />Mobile Website – Mobile App<br />Choosewisely<br />
  20. 20.
  21. 21.
  22. 22. Mobile campaigns<br />2009: $391 million<br />2010: $550 million<br />…<br />2014: $1.3 billion<br />Forrester Research<br />
  23. 23. mobile AdWords<br />
  24. 24. set up a special campaign<br />different needs, focus, conversion, cpc<br />
  25. 25. actually, set up two<br />1 forsmartphones, 1 for WAP<br />
  26. 26. smartphones<br />
  27. 27.
  28. 28.
  29. 29. smartphones support regularads<br />noneed to change a winning team<br />
  30. 30. notsosmartphones (wap)<br />
  31. 31.
  32. 32. keywordselection<br />use short keywords<br />
  33. 33. keywordselection<br />use short keywords<br />
  34. 34. search engine optimization?<br />seo?<br />
  35. 35.
  36. 36. Mobile usability<br />Whowhahow?<br />
  37. 37. Mobile Seo<br />Disadvantages mobile phones<br />Smallscreens<br />Limited input possiblities<br />Sloooooooooowconnections<br />Limited Flash support<br />
  38. 38. Mobile Seo<br />New generationsmartphones<br />Mobile browsers<br />Zooming, pinchen<br />Stand-aloneflashplayers - flash support for mobile – youtubeapps<br />
  39. 39. Mobile Seo<br />Back to basics, de essentie<br />Is al deze informatie nodig?<br />Onderzoeken wat de bezoekers willen<br />Specifiek inspelen op de vraag<br />
  40. 40. Mobile Seo<br />Railtime.be<br />m.railtime.be<br />
  41. 41. Mobile Seo<br />Put the essence of the website into the mobile version<br />
  42. 42. Let’sreview<br />
  43. 43. Essence mobile site<br />Fastloading<br />Relevant Content<br />(innovations)<br />Coupons<br />Browserdetection<br />Forwarding special site<br />Mobile friendlyhtml<br />
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