Mobile Marketing
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Mobile Marketing

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    Mobile Marketing Mobile Marketing Presentation Transcript

    • Yannick Moeneclaey
      Willem Vincké
      Tim Ceuppens
    • mobile search marketing
    • 3G use
      Belgium 15th (3%)
      Netherlands 11th (6%)
    • we stilluseourphones
      to callsomeone? right?
    • Triple Tap Touch
      Keys – Wallet - Phone
    • Dude, where’smyphone?
      Always near
      Mobile Internet Marketgrows!
    • Mobile Internet Market
      LocationBased Services
      Foursquare
      Twitter
      Google
      QR-Codes

    • “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time”
      Speed
      Relevancy
    • desktop way of life
      sendingwritteninformation
    • mobile way of life?
    • mobile conversion?
      the nobletelephonecall
    • whynoform?
      ittakestoo long
    • Mobile Website – Mobile App
      What to do?
    • The brightside
      Mobile Website
      User Experience
      Speed
      Not platform specific
      Largerreach
      Lowercost
      Independent
      Mobile App
      Advancedfunctionality
      UI: Forget Web Standards
      Speed
      RealEstateon Mobile Desktop
    • VS
      The flipside
      Mobile Website
      LimitedFunctionality
      Mobile App
      Platform specific
    • Mobile Website – Mobile App
      Choosewisely
    • ?
      Where’smy Target Audience?
      Concept?
      Functionality?
      Mo’ money, less money?
      Mobile Website – Mobile App
      Choosewisely
    • Mobile campaigns
      2009: $391 million
      2010: $550 million

      2014: $1.3 billion
      Forrester Research
    • mobile AdWords
    • set up a special campaign
      different needs, focus, conversion, cpc
    • actually, set up two
      1 forsmartphones, 1 for WAP
    • smartphones
    • smartphones support regularads
      noneed to change a winning team
    • notsosmartphones (wap)
    • keywordselection
      use short keywords
    • keywordselection
      use short keywords
    • search engine optimization?
      seo?
    • Mobile usability
      Whowhahow?
    • Mobile Seo
      Disadvantages mobile phones
      Smallscreens
      Limited input possiblities
      Sloooooooooowconnections
      Limited Flash support
    • Mobile Seo
      New generationsmartphones
      Mobile browsers
      Zooming, pinchen
      Stand-aloneflashplayers - flash support for mobile – youtubeapps
    • Mobile Seo
      Back to basics, de essentie
      Is al deze informatie nodig?
      Onderzoeken wat de bezoekers willen
      Specifiek inspelen op de vraag
    • Mobile Seo
      Railtime.be
      m.railtime.be
    • Mobile Seo
      Put the essence of the website into the mobile version
    • Let’sreview
    • Essence mobile site
      Fastloading
      Relevant Content
      (innovations)
      Coupons
      Browserdetection
      Forwarding special site
      Mobile friendlyhtml