Yankee Group Q&A Forum for Analyst Relations Professionals, presented by Emily Green

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Yankee Group CEO and President Emily Green discusses Yankee Group's Anywhere focus and research in this open Q&A forum specifically for analyst relations professionals.

Yankee Group CEO and President Emily Green discusses Yankee Group's Anywhere focus and research in this open Q&A forum specifically for analyst relations professionals.

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  • 1. Yankee Group Q&A: Analyst Relations Professionals Emily Nagle Green President and CEO December 3, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
  • 2. Agenda The Anywhere Revolution Our focus Who we work with & what we do Our reach Yankee Group Research Framework Q&A © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 2
  • 3. What Is Anywhere? Anywhere is Yankee Group’s vision for how ubiquitous connectivity will transform consumers, enterprises and the world we live in. Navigating this transformation is now Yankee Group’s sole focus. This makes us unique as advisors in two ways. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 3
  • 4. The Anywhere revolution will be massive in scope New kinds of consumers New kinds of devices New kinds of connections New ecosystems © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 4
  • 5. Who does Yankee Group help? Who do we serve as clients? Network operators Network builders Network users Which associations do we work with? Official industry analysts for the ITU Premier analysts for USTA, TIA, CTIA, CES, 3GSM, FTTH Council, BSG, MMA, etc. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 5
  • 6. Yankee Group in the news quot;Mobile Web sites are in the circa 1994 to 1995 web world...quot; Carl Howe, NYT quot;As times get tight, marketers tend to focus on more direct response media [like online search-related ads], that are “The future of IPTV rests more measurable.quot; on middleware.” Daniel Taylor, NPR Vince Vittore, Telephony Marketplace quot;It has become part of our vocabulary: ‘I'll Skype you later.’” Zeus Kerravala, FORTUNE © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 6
  • 7. How do we deliver our value? Yankee Group’s Link products and services provide clients the insight, analysis and tools to navigate the global connectivity revolution. Link Research: qualitative research Link Interaction: connect with analysts to gain focused exclusively on the deeper insight into research and trends transformational effects of the connectivity revolution Link Consulting: in-depth analysis and actionable recommendations tailored to client needs Link Data: quantitative richness about Anywhere’s effects with Link Events: world-class, open conferences monitors, surveys and forecasts where industry leaders and Yankee Group experts explore the future of connectivity © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 7
  • 8. Yankee Group’s global reach • Anywhere is a global phenomenon with substantial regional differentiation • Our Anywhere Index now guides our investigations in regional variation • Research around the world: >1 million data points compiled annually on connectivity change – 80+ countries – 150+ network operators – Substantially expanded for Q4 2008 and beyond • Analysts have extensive regional expertise • Operations, partners, and clients on all continents © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 8
  • 9. Agenda The Anywhere Revolution Yankee Group Research Framework New question-driven research agenda 2009 research categories & topics Updates to quantitative work Q&A © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 9
  • 10. There are big battles underway in the Anywhere revolution Specialized or converged Corporate controlled devices? or worker flexibility? Corporate or One entertainment social networks? provider or many? Supplier control Monolithic or consumer Consumer applications or Corporate IT or freedom? privacy or mashups? the cloud? monetization? Consumer time or Laptop or mobile subscription money? device? Full service Flat-rate or per- provider or bit pricing? pipe provider ? Open or closed Fiber, copper Extend legacy or network next-gen Government or or air? architectures? technologies, market control? or both? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 10
  • 11. To help, we created a question framework for our research Anywhere Consumer Anywhere Enterprise Framework Questions Framework Questions 1. How do consumers 1. How will the Anywhere connect to the Network transform the Anywhere Network enterprise and its wherever they are? workforce, partners and customers? 2. How will connectivity transform consumers, 2. How will the Anywhere and how will their Network transform experiences transform enterprise IT, and what the Anywhere Network? impact will that have on the Anywhere Network? Anywhere Network Framework Questions 1. What technologies and architectures build and power the Anywhere Network? 2. What are the economics of the Anywhere Network? © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 11
  • 12. Building and Powering the Anywhere Network Research categories and analysts 1/4 Research Current Topics Analysts Categories Phil Marshall Roberta Wiggins Advanced RAN 3G, 4G, WiMAX, femtocells, LTE, HSPA+ Ashvin Vellody Jon Edwards Nate Dyer Jenn Pigg Brian Partridge Broadband FTTH, FTTN, FTTO, FTTx, GPON vs. P2P, xDS Vince Vittore Benoit Felten Core transport Movement to 100GigE, optical network technologies, wireless Jenn Pigg network backhaul Phil Marshall Handsets, connected consumer electronics including gaming Andy Castonguay Access devices platforms, Kindle-like devices, M2M, geo-location (GPS), Wally Swain location intelligence, presence, set-top boxes Nate Dyer © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 12
  • 13. Building and Powering the Anywhere Network Research categories and analysts 2/4 Research Current Topics Analysts Categories Ari Banerjee Network RT charging, dynamic cataloging, subscriber and policy David Vorhaus management, OSS/BSS, customer care, self service, web software portals, revenue assurance, business intelligence, middleware Jon Paisner Systems technologies, web services, mobile transactions Jon Edwards Ashvin Vellody Service delivery Brian Partridge NGN/IMS and SDP/Telecomm SOA architecture Ari Banerjee Mobile Mobile transactions, mobile payments, mobile banking, partner Jon Paisner transactions management, revenue settlement, digital commerce Brian Partridge David Vorhaus Network neutrality issues/policy, quality of context initiatives, Network Brian Partridge subscriber data and identity management, analytics and intelligence business intelligence, DPI and session control, QoC Ari Banerjee Jon Paisner Diane Northfield NGN broadband, new media regulations and distribution, open Brian Partridge Regulation access conditions/network neutrality, new licensing Wally Swain opportunities/technology or service provision constraints Nate Dyer Andy Castonguay © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 13
  • 14. Mobilizing and Capitalizing on the Anywhere Network Research categories and analysts - Enterprise 3/4 Research Current Topics Analysts Categories Cloud computing, desktop virtualization, hosted applications, Phil Hochmuth Mobile desktop desktop on a stick, data center networking, application Agatha Poon networking, WAN optimization, service orchestration Zeus Kerravala Mobile security Network security, network access control, DLP, network Phil Hochmuth behavioral analysis, DPI, endpoint and device security Zeus Kerravala Mobile SaaS, mobile app infrastructure, mobile web, mobile customer Sheryl Kingstone applications services, managed application performance management, self-service, mobile commerce, mashups, widgets Gene Signorini VoIP, collaboration, network infrastructure, social networking, Unified application ecosystem, video, messaging, conferencing, Zeus Kerravala communications presence Phil Hochmuth Josh Holbrook M2M, business mobile devices, mobile OS, device Gene Signorini Enterprise management, location, wireless LAN, managed mobility, Agatha Poon mobility mobile application ecosystem, mobile field sales, mobile Steve Hilton middleware, RFID, managed messaging, Web 2.0 Sheryl Kingstone Camille Mendler © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 14
  • 15. Mobilizing and Capitalizing on the Anywhere Network Research categories and analysts - Consumer 4/4 Research Current Topics Analysts Categories Chris Collins Josh Martin Consumer Fixed broadband, mobile broadband, 3G, 4G, FTTH, Daniel Taylor access services femtocells, FMC, wireless networking, home networking Declan Lonergan Carl Howe Mobile Internet Mobile web sites, mobile data pricing, privacy, search, Declan Lonergan services consumer cloud services Carl Howe Consumer Triple-play, quad-play, prepaid vs. postpaid service strategies, pricing and consumer services regulation Chris Collins packaging Converged Connected home, mobile apps, consumer connected devices, Josh Martin consumer search, location-based services, mobile payments mobile transactions Declan Lonergan applications Daniel Taylor Digital media and Mobile advertising, broadband advertising, three-screen Declan Lonergan advertising models Carl Howe © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 15
  • 16. Market Adoption Monitors & Forecasts are growing Global Featured North America Countries Latin America Global View EMEA Europe Western Europe Eastern Europe Featured Middle East Countries Africa Asia-Pacific Europe Detail View 54 individual country worksheets Quarterly updates help Featured monitor market changes Countries Asia Detail Customization available © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 16
  • 17. 2009 Attitude & Behavior surveys • YG’s quantitative surveys dive into Anywhere adoption and attitudes • New in 2009: “River” method provides continuous monthly updates • Anywhere Consumer Survey Suites: 17,000 consumers in US & Canada – Connectivity Choices explores devices, bundling, purchase, connectivity brands, including fixed & mobile, TV, more – Digital Experience explores consumption, devices, unmet needs, threats, multi- screen, m-commerce, location-awareness, more • Anywhere Enterprise Survey Suites: 6,700 enterprises in US & Canada – Empowered Employees (surveying employees of SMBs and Large Enterprises) usage, productivity, technologies – Transforming Infrastructure (surveying IT decision-makers) UC, virtualization, mobile tech, handset, wireless infrastructure, winning vendors – Transforming Applications (surveying IT decision-makers and LOB leaders) changing application models and vendors © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 17
  • 18. Measuring Anywhere: scorecards The Anywhere vision allows us to define unique new measures How fast are network providers moving to Anywhere? Anywhere Network Scorecard Which application providers are moving their offerings Anywhere? Anywhere Applications Scorecard Which enterprises are most successful in delivering the Anywhere Web? Anywhere Web Scorecard Much more to come in 2009 © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 18
  • 19. Additional resources • 2009 Research Agenda - Available now at www.yankeegroup.com • 2009 Predictions for the Anywhere Economy webinar – Thursday, December 11, 2008, 10-11 am ET – Zeus Kerravala, Declan Lonergan, Ashvin Vellody • Upcoming Anywhere research (Dec- January) – A 5-Year Outlook on the Transformation of Connectivity, Phil Marshall – The Anywhere Network: The Next Wave of Enterprise Transformation, Sheryl Kingstone – Virtual IT Infrastructure Transforms the Anywhere Enterprise, Zeus Kerravala – How Consumers Get the Anywhere Network, Carl Howe – Anywhere Connectivity Will Transform Consumers’ Digital Lives, Declan Lonergan – Anywhere Goes Global, Camille Mendler © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 19
  • 20. The bottom line Anywhere will bring the largest technology change in our lifetimes Who will survive? Who will thrive? Are you ready? Yankee Group can get you there. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 20
  • 21. Q&A © Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com