Webinar: Getting the Anywhere Net

Getting the Anywhere Net Carl Howe, director, Anywhere Consumer Research Chris Collins, senior analyst, Anywhere Consumer Research www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.

Who Is Yankee Group? • The first independent research firm trusted for nearly 40 years • Focused exclusively on Anywhere © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 2

• A common network • Broadband demand • Wireless ubiquity These are forming the Anywhere Network © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 3

Anywhere: The Largest Technology Change of Our Lifetimes New kinds of consumers New kinds of devices New kinds of connections New ecosystems © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 4

To Help, We Moved to a Question Framework for Our Research Anywhere Consumer Anywhere Enterprise Framework Questions Framework Questions 1. How do consumers 1. How will the Anywhere connect to the Anywhere Network transform the Network wherever they enterprise and its are? workforce, partners and customers? 2. How will connectivity 2. How will the Anywhere transform consumers, Network transform and how will their enterprise IT, and what experiences transform impact will that have on the Anywhere Network? the Anywhere Network? Anywhere Network Framework Questions 1. What technologies and architectures build and power the Anywhere Network? 2. What are the economics of the Anywhere Network? © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 5

Today’s Big Questions • How will consumer access evolve over the next five years? • Why is this evolution happening? • How will these trends bring consumers closer to Anywhere experiences? © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 6

Theme Anywhere Anywhere access will access will blend wired blend wired and wireless and wireless networks networks © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 7

Why Is This Evolution Happening? • Shifting industry dynamics – New entrants – All-you-can-eat service plans – Bundled offerings • New consumer behaviors – Substitution due to economics – Content creation as well as consumption – Homegrown Anywhere behavior • Wireless network economics – Spans hostile terrain easily – Costs less to install – Captures customers more quickly © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 14

Consumer Access will grow to nearly $1 trillion by 2012 Many devices • Many revenue models • Smarter and more flexible media • A wealth of bundling opportunities • © Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 26 Getting the Anywhere Net

Theme Anywhere Anywhere access will access will blend wired blend wired and wireless and wireless networks networks © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 27

Summary • Access worldwide is still booming • Wireless is blazing the trail to the Anywhere Network • Anywhere access will blend wired and wireless networks • Global access will approach a $1 trillion market by 2012 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 29

Thank You! Carl Howe, director, Anywhere Consumer Research, chowe@yankeegroup.com Chris Collins, senior analyst, Anywhere Consumer Research ccollins@yankeegroup.com For upcoming webinars, please visit our Web site: www.yankeegroup.com www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.

Webinar: Getting the Anywhere Net

0 comments

Notes on slide 1

Favorites, Groups & Events