Who Is Yankee Group? The first independent research firm, trusted for nearly 40 years Focused exclusively on Anywhere

The first independent research firm, trusted for nearly 40 years

Focused exclusively on Anywhere

A common network Broadband demand Wireless ubiquity These are forming the Anywhere Network

A common network

Broadband demand

Wireless ubiquity

Anywhere: The Largest Technology Change of Our Lifetimes New kinds of consumers New kinds of connections New kinds of devices New ecosystems

Anywhere Network Access Will Grow to Nearly $1 Trillion Business by 2012

Anywhere Building Blocks

Maslow’s Hierarchy of Needs Source: Wikipedia and Yankee Group, 2009

The Anywhere Effect

Defining the Anywhere Building Blocks

Barriers to Anywhere

Anywhere Innovation Life Cycle

Anywhere Business Models

Summary Anywhere services have unique characteristics. Yankee Group’s research is focusing on how companies can: Overcome the remaining barriers to Anywhere Engage with consumers to drive innovation Pursue alternative business models Network builders can make our vision of Anywhere a reality. They have the power to complete the transformation of consumers’ lives that is already well under way.

Anywhere services have unique characteristics.

Yankee Group’s research is focusing on how companies can:

Overcome the remaining barriers to Anywhere

Engage with consumers to drive innovation

Pursue alternative business models

Network builders can make our vision of Anywhere a reality.

They have the power to complete the transformation of consumers’ lives that is already well under way.

Thank You! Declan Lonergan, Vice President, Anywhere Consumer Research, dlonergan@yankeegroup.com For upcoming webinars, please visit our Web site: www.yankeegroup.com

Declan Lonergan, Vice President, Anywhere Consumer Research, dlonergan@yankeegroup.com

For upcoming webinars, please visit our Web site:

www.yankeegroup.com